Play TogetherAnytime, Anywhere

언제 어디서나함께 즐기는 게임 이의정

Dano LeeEA Mobile

nextofsearch@gmail.comTwitter: nextofsearch_kr

What is a game?

An electronic game is a game that employs electronics to create an interactive system with which a player can play.

http://en.wikipedia.org/wiki/Electronic_game

A game is a structured activity, usually undertaken for enjoyment and sometimes

used as an educational tool.

4 sqaure

Is it a game?

Online Gamers Solve a Tricky AIDS Puzzle

http://healthland.time.com/2011/09/19/online-gamers-solve-a-tricky-aids-puzzle/

Play Together

“One of the goals when developing CityVille is to make it Zynga's most social game ever”

Sean Kelly, Zynga's CityVille General Manager

" 아빠 , 수족관에 있는 보석 가져 가도 돼 ?“

" 그럼 , 대신 물고기에 밥 좀 줘야 해 "

다음커뮤니케이션 , 신종섭 본부장

사진은 위의 내용과 무관합니다 . 출처 : http://www.flickr.com/photos/xingty/3895859005/in/photostream/

Play Anytime, Anywhere

Convergence

Emergence of new games

Non-gamers

http://www.youtube.com/watch?v=m9U9U1cPi64&feature=player_embedded#!

True Social Play

Asynchronous Play

Cooperative play

Free-to-Play

Summary

• Game• Gamification• Play together– It’s about connecting people– Mobile means personal

• Gaming trend: Emergence of new game– Non-gamers has started to play games– Asynchronous play– Cooperative play– Free-to-play

What to expect

Our challenges

Discussion?