PowerPoint Presentation

Markus 3Birds Coffee Marketing PlanContent: Birds Coffee background.Market overview.Target customer.Big IdeasMarketing strategy.

Birds Coffee:Establhed with an aim to bring back real coffee for ppl in VietnamSpecialize in serving real coffee. Advantages :clean coffee resources high-quality products

2.Market overview:

cha c nhu cu hiu v mun ung cafe schCafe khng cht lng chim a sKhch hng a s cha quan tm n cht lng v ngun gc cafeThi quen ung caf schTo nhn thc cho ngi tiu dng v bn cht ca caf.Nhng mc tiu cho Birds CoffeeTop 3 Brand ca ngi tiu dng3.TARGET CUSTOMER:Tri thc trNhng ngi thch ung c ph nhng cha c kin thc v tri nghim

Quan tm n sc khe.Insight:

4. Chin lc BN CHA TH CHT C!! Tc dng ca caf tht n sc khe con ngiinsightHng dn cch nhn bit caf tht gi.H khng bit tm cafe tht u? 5.Marketing Strategy:For Birds coffeeATTRACT:CLOSECONVERTDELIGHTQuy Trnh Thc Hin:1432ATTRACT:1*Ni ng bi:a. Forum ca gii tr : VOZ hoc cc fanpageb. Cc knh truyn thng ,knh bo ni ting nh kenh14.vn, vvc. KOL : mt s ngi nh ca s mi ni, ngi ny thuc tng lp tri thc*thi gian ng bi : giai on 1-4 s bt u t ngy 27/9 30/11*Chi ph: (dn file excel) bao gm cc gi qung co, chi ph thu KOL v.v tng: to ra s thu ht quay quanh ch : Bn cha th cht c!ATTRACT:1Giai on 1: ng cc bi c ch gi m:V sao cafe Vit Nam c sn lng th 2 th giiTi sao cafe Lt tiu chun vo starbuck?Nn vn ha cafe m tri thc tr cn bit.C ph pha tp.Giai on 2: a cc thng tin v Caf sch : Ti sao cafe Lt tiu chun vo starbuck?Phn tch khoa hc v cafe c hiCafe gi v s tr giCafe v nn vn minhThng thc cafe ang l xu hng

ATTRACT:1Giai on 3 : khin ngi tr c cn st v phong cch Caf schDa leo k v tri nghim cafe mu cnh ginTh vui t pha cafe ti nh ca ngi ni tingThng thc cafe ang l xu hngKnh truyn thng lc ny l : KOL hoc cc fanpage ln.Giai on 4 : Ch ra ni h c th tm thy c ph sch:CONVERT2*Cc knh thc hin:+ landing page ca Birds Coffee+ offline xin thng tin ti qun+ fanpage ng qung co hoc nhng ngi cmt trn post/video ca KOL.

*Mc tiu : ly c email, in thoi hoc cc thng tin c th ca khch hng b thu ht bi bi vit.( yu cu bi vit c dn link ti fanpage, landing page ca Birds Coffee) tng : khch hng lc ny bt u t m v phong cch cafe schCONVERT2*Cch a landing page ti ngi quan tm:1/Trong cc bi vit thu qung co c tch hp dng dn ti landing page .

2/Trn Google : *Trong ngn hn : cng c SEO* Trong di hn : Pht trin blog chia s ni dung v xut x, tin trnh sn xut, ngh nghip barista,Trn blog gn link dn ti landing page.CONVERT2*Cc tiu ch cho Landing page:** nt CTA th ni : mc ch : lun c khch hng ch ti. Thun tin : khch xem xong hoc thy thch th c th ng k ngay.Ni dung ca CTA : ng k sdt, email c nhn u i : gim gi, tng caf t pha ti nh, ebook hng dn pha caf,Khu hiu Birds Coffee t ngay heading Bring Back Real CoffeeCc bi vit, chia s t nhng ngi chuyn gia c ph.n gin d s dng, ph hp thng nht vi ni dung.

Key selling pointHot topic : BN CHA TH CHT C!

Tri nghim mi s tr thnh xu hng.