Student Life Success

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Achieving “Student Life Success” Requires The Whole Community To Play At The Top Of Their Game

Teachers

Coaches

School Officials

Local Businesses

Community Leaders

Parents & Family

Club Advisors

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Has 20 years of technology in schools delivered better outcomes?

Helped develop student character and critical skills for success?

OR

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Improvement in student achievement among minorityand female students. (particularly in Science)

Decrease in Bullying

Graduation Rates

Graduation Rates

GREATER EXTRACURRICULAR PARTICIPATION = HIGHER GRADUATION RATES

98 %

93 %

88 %

83 %

0 < 1 hrsper week per week per week per week

10 to 19 hrs5 to 9 hrs1 to 4 hrs

WE KNOW WHAT WORKS:

Active participation in extracurricular activities enabled and supported

by local community

Student Attendance

RESEARCH PROVES A POSITIVE CORRELATION TO:

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In Spite of the Evidence of the Problem…

The Gap in Participation in Extracurricular Activities Has Widened

Participation in Extracurricular Activities, 12th Grade

80

75

70

65

60

55

501970's 1980's 1990's 2000's

Top SocioeconomicStatus Quartile

Bottom Socioeconomic Status Quartile

No One is focusing on the ‘everything else’ in our schools5

IS EXCLUSIVELY FOCUSED ON SOLVING THIS PROBLEMOur technology already works for:

Unlike classroom or curriculum related software, planetHS connects all stakeholders andenables the critical links between school, family and community for more successful extracurricular programs, higher participation and greater student outcomes.

SCHOOLS USERS900+ 400,000

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IS THE ONLY EXTRACURRICULAR TECHNOLOGY PLATFORM FOR K-12

COMMUNICATION

ANALYTICS

STUDENT PORTFOLIO

COMMUNITY

TECHNOLOGY PLATFORM

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Live Streaming Overseas

Over 10 millioncommunications:

State-wide EligibilityE-payments

EmailText

Audit log Social mediaCorrelation With /

Academic Data

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LISTENS TO OUR STUDENTS

“I need an easy, fast way to keep track of all my extracurricular activities, and present them to college admissions/employers.”

planetHS is developing the world’s first extracurricular activities profile that students can personalize and share with college admissions offices and employers.

HERE’S WHAT THEY TELL US THEY NEED:

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INSIGHT:Its’ like the“LinkedINfor extracurricular activities.”

One Student’s Journey

Connects with parents and players anywhere, anytime.

COACH BRUCE

Correlate data for students across all extra-curricular activities

SCHOOL ADMIN

Develop custom profileof extracurricular activitiesto submit to colleges/employers

STUDENT

Voting online for student council elections

STUDENT

Watch concert performance via live streaming.

GRANDMA & GRANDPA

Supports local school programs through planetHS sponsorship

LOCAL MERCHANT

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THE ENTIRE COMMUNITY WINS

Students gain self-confidence

and critical student life skills

School administrators take advantage of conveniences that allow them to focuson helping students

achieve their full potential

Parents know their child is in the best

position to succeed

Local communities nurture leadership,

involvement & Invest-ment by future

generations

Local businesses expand access

to a larger pool of engaged buyers

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Target Audiences

Huge MarketOpportunity

National/State Extracurricular Organizations

School Administrators

MARKETING & SALES

115,000 $90BSchools

(K-12/USA)Spending

(BY LOCAL BUSINESSES)

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Customer Acquisition Tactics

MARKETING & SALES

Selling Strategy

REGIONAL SALES PERSONNEL

ONLINE/OFFLINECOMMUNICATIONS

(PR, Social, etc.)

INBOUND DEMANDGENERATION

(Campaigns, Ads, etc.)

STRATEGIC PARTNERS

(product integration, co-marketing, etc.)

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MARKETING & SALESSTRATEGIC PARTNERSHIPS

PowerSchool is the # 1 student Information System in the U.S.A. and is used by 25% of schools in the USA

to manage and analyze grade data

PLUS MORE THAN 300 OTHER COMMUNITY SPONSORS

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MARKETING & SALES

TRADITIONAL EDTECH VENDORS ARE FORCED TO SELL SCHOOL-TO-SCHOOL

WITH LONG, COSTLY SALES CYCLES

SCHOOL-TO-SCHOOL

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FLIPPING THE SALES FUNNEL

PARTNERSHIPS WITH LARGE NATIONAL EXTRACURRICULAR ORGANIZATIONS CREATES FASTER ACCESS TO MORE

OPPORTUNITIES & MORE NEW USERS

LARGE ORGANIZATIONS

OPPORTUNITIES

SCHOOLS

USERS

REVENUE MODEL – PER SCHOOL4 SOURCES (only one draws on school budget)

Average Annual Revenue per School of $21,000. Annual Expense per School $1,000

25

20

15

10

5

0

-5High case Low Case Annual Expense

Partners

User FeesSponsors

School Fees

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THE LION’S SHARE OF SPONSORSHIP $$ ARE AVAILABLE TO SCHOOLS

$20KSPONSORSHIP

FEES COLLECTED

$16KSCHOOL

SHARE

$4KplanetHS

SHARE

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Check coming inreinforce the value of planetHS the more engaged school are, the more they benefit.

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OUR RAGING FANS

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FINANCIALS($000)

Active Schools – Community wide (Avg.)

While the company’s most mature school has generated $29,000 in annual sales, most schools are not expected to reach this level; the Company’s target is $15,000 in net revenue per school, composed of local, regional and national sponsor sales; platform fees; and database sales. To date, the top twenty schools (by revenue production) and regional sponsors have generated $220,000 in sponsor revenue. NB: PlanetHS will still be profitable should the net revenue per school figure reach only $4,000, with 660 schools at that revenue level.Annual operating costs per school – comprised of bandwidth, storage and support – are projected to be $750. SG&A captures technology development (100% expensed), base compensation for sales personnel, new school acquisition activity, management compensation and overhead expense.

NET Sales

Growth

EXPENSE

Pre-Tax Profit

Pre-Tax Profit Margin

Gross revenue per Avg. Active School

Actual

2014 2015 2016 2017 2018 2019 2020

Plan

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Investment Category Over 18 MonthsCurrently Planned School Acquisition Costs,Technology Development and Incremental SG&A until Breakeven

Projected Pre-breakeven investment$1,900

$450

Incremental Investment to Accelerate Growth

Platfrom and UI advancement New user features, richer state and national organizationtools, improved sponsor portal and design refresh

200Digital engagement marketing Implementing digital user engagement & supporttechniques to reduce labor expense

200National sponsor sales New sales representation staff for larger media buys

400School acquisition in new geographies Four additional territories

175Business Development- Education Partners Partner development executive & related Expense

175

1,600

$500

$4,000

Business Development-Non School Communities

Total Growth Investment

Opening new Community Categories

Total new capital

Contingency

New Capital Sought

USE OF PROCEEDS - $5 million

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MEET OUR EXPERIENCED & PASSIONATE TEAM!

Scott FogartyChairman

20 years of education industry transaction and strategy leadership

RFM, Films Media,Primedia

Joe HawkinsFounder & President

25 years of entrepreneurship

Venture Alliance, Vista Corp.

Lupita KnittelCEO

15 years selling, marketing and building ed tech businesses

Promethean, Apple, EDS

Raj RaichoudhuryCTO

25 years of entrepreneurship

Venture Alliance, Vista Corp.

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www.planetHS.comCALL SCOTT FOGARTY: 561-444-7364

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