Placecast Shopalerts - Mobile Payments Show
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Transcript of Placecast Shopalerts - Mobile Payments Show
© Placecast, 2011. All rights reserved
Location-based mobile marketing at scale
“It’s the wallet, not the transaction”
September 8, 2011
Mobile Payments Conference:
© Placecast, 2011. All rights reserved
Placecast is leading innovation in location-based commerce
6 years in development
Proprietary technology and
patents solve problems of
running location-based programs
at scale
ShopAlerts is the leading opt-in
location-based mobile marketing
solution
Loyalty/CRM programs for
brands and acquisition programs
for carriers
Over 6M active users
4 carrier programs including
AT&T and Telefonica O2 UK
“Placecast is at the forefront of a new
wave of location-based companies that
have built up the necessary intelligence
and data to thrive as the location
advertising market takes hold.”ABI Research
©Placecast, 2011. All rights reserved.
42%
30%
21%
17%
44%
29%
16%
20%
40%
30%
26%
14%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
18-34 35-44 45-54 55+
At least Somewhat InterestedBase: Cell Phone/Smartphone Owners
Total
Men
Women
Assuming you gave permission, how interested, if at all, would you be
in receiving text alerts about new products, sales and/or promotions from your
favorite merchants, restaurants, or stores on your cell phone/Smartphone?
n=1719
Harris Poll:
Consumer of all ages are want mobile offers
©Placecast, 2011. All rights reserved.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Grocery coupons and promotions
National restaurant chain promotions and offers …
Entertainment products and availability (e.g., …
Fast food menu items and promotions
Beauty and fashion (e.g., shoes and accessories)
Coffee and beverage promotions
Electronics product offers and promotions (e.g., …
Travel services, special rates and amenities …
Health-related offers including gym services …
Convenience store products
Home furnishings
Infant and child-related products/services/events
Bar or nightclub offers and promotions
Sporting goods and equipment
Other
None
Categories of Interest – Location-based AlertsAlmost equal interest in restaurants, fast food, travel, health
Male Female
N=476
Harris Poll:
Consumers want relevant mobile marketing from retailers
©Placecast, 2011. All rights reserved.
Smartphone users and shopping behavior
▪ 79 percent of smartphone consumers use their phones
for shopping-related activities, such as comparing
prices, finding more product info, or searching inventory.
▪ 74 percent of smartphone shoppers make a purchase,
whether online, in-store, or on their phones.
▪ 70 percent use their smartphones while in a store
Source: The Mobile Movement: Understanding Smartphone Users, a study conducted by Google and Ipsos OTX MediaCT
©Placecast, 2011. All rights reserved.
The Opportunity: 1 trillion dollars of offline retail sales per year
influenced by digital marketing
http://www.businessinsider.com/using-mobile-to-bridge-the-gap-between-online-and-offline-marketing-2011-9
© Placecast, 2011. All rights reserved
MineCustomer
Data
Promo Email
Opt-in to Receiving ShopAlerts
Ph # + Prefs tied to payments
account
Consumer Gets Custom Offer
Consumer buys at Merchant
Purchase data fed back to CRM
For marketers, mobile wallet is opportunity to close loop on promotions driving real-world purchases
For marketers, this allows for optimization of mobile promotions with back-
end conversion metrics based on CPA
© Placecast, 2011. All rights reserved
Introducing ShopAlerts®
http://placecast.net/shopalerts/index.html
©Placecast, 2011. All rights reserved.
Telefonica O2 ShopAlerts Case Study
“The most ambitious deployment yet of new location-based wireless marketing technology…”
Financial Times 10/15/10 O2 - Placecast Partnership
©Placecast, 2011. All rights reserved.
Telefonica O2: Case Study
▪ Launch…
- Originally plain SMS without
location
- 2 messages/week
▪ Today…
- Grown to 6M users in 12
months
- Consumer preference center
- Available targeting: age +
gender location + time +
expressed interest in product
category
- 5 messages/week
- Great results for dozens of top
retail and CPG brands
©Placecast, 2011. All rights reserved.
Brand case study: Fitness First generates powerful results
▪ Targeting: 18 – 35 who expressed
interest in healthy living
▪ Geofences set around Fitness First
sports clubs across the UK
▪ Offer: a free two-day pass, with
details of the nearest club.
▪ Results:
- £385,000 in new revenue for Fitness
First
- 2,690% ROI
- 1,100 new gym sign-ups for 4 and
12 month memberships
http://www.mobilenewscwp.co.uk/2011/07/o2-location-ads-make-385000-for-fitness-first/
© Placecast, Proprietary and Confidential, 2011
Problem to solve: personalized, location-based offer management
“Deliver the most relevant, nearby
offer, tailored for each user based
on real-time location, individual
preferences, prior behavior…in
real-time across any mobile
device.”
©Placecast, 2011. All rights reserved.
ShopAlerts ingests location, targeting and user data to
deliver personalized offers
Demo/Psycho LayerHH income | HH size | age | gender | education | PRIZM lifestyle categories
User Profile DataCustomer Profiles| Behavioral Data|3rd Party Intender| Expressed Intent
Geography + Time Layerneighborhoods | merchant addresses|
weather | events calendars
User + Location-based OfferReal-time message tailored to user
Positioning Data
zip code | address | lat-long
Network| Passive/Predictive| GPS | Wifi
OffersDirect Sold| Affiliate Offers |
Display | Local Search | SMS | MMS
©Placecast, 2011. All rights reserved.
ShopAlerts Self-serve – turnkey UI for campaigns
▪ White-label tool that enables
turnkey delivery of ShopAlerts
programs in 3 easy steps
▪ Key components include
Upload locations
Create/manage geofences
Activate discounts and
promotions
Reporting and analytics
▪ Can be used by carrier, agency,
or brand personnel and even
SMBs directly
▪ Like Google AdWords for the real
world
http://youtu.be/-3bEV9og3HA
©Placecast, 2011. All rights reserved.
Location-based analytics for marketers
▪ Registrants
▪ Opt-ins/Outs
▪ Deliveries over time
▪ Top geofences
overlaid on map
▪ Drag and drop UI for
custom reports
© Placecast, 2011. All rights reserved
Thank you!
Blair SwedeenSVP – Strategy & Business Development
m: (773) 727-1375