P&G’s Social Responsibility to the General Public Made by 李雅晴、陈佳宇、...
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Transcript of P&G’s Social Responsibility to the General Public Made by 李雅晴、陈佳宇、...
P&G’s Social Responsibility to
the General PublicMade by 李雅晴、陈佳宇、
尹凌燕、郑小丽From IT0972010.10.20
Outline
Introduction of P&G Public Health Issues Environmental Sustainability Corporate Philanthropy Development of the Quality of the
Workforce Conclusion
Introduction of P&G One of the biggest commodity
manufactories in the world Located in America, with branches set up
in more than 80 countries Products sold over 160 countries with
more than 300 brands
P&G’s products in China
Public Health Issues
Aim
to promote the knowledge of health and health products to the customers in the less developed areas in China
1. More than 500 buses with experts
2. Brochures
3. A series of special motions about the correct way to wash hands (洗手操)
Environmental Sustainability
Products & Packaging
Operations & Suppliers & Suppliers
Products & Packaging
The full product lifecycle. The product approach
Our Products Approach
Consumer Insight They know that some consumers are u
nwilling to sacrifice performance or value for a more sustainable product.
Technology Insight A unique, holistic view of technology. They use L
ife Cycle thinking, a discipline they helped pioneer, to determine a product’s entire environmental footprint, from the procurement of raw materials to the product’s use and ultimate disposal.
For example, the Pampers (帮宝适) brand
used the Life Cycle Assessment to identify wh
ere to focus their next innovation.
Using 100% renewable or recycled materials for all products and packaging
Having zero consumer waste go to landfills Designing products to delight consumers while
maximizing the conservation of resources
Back
Operations & Suppliers
Their Operations ApproachThey deliver strong results across the supply chain, ranging from manufacturing to finished product logistics—engaging their suppliers throughout the process.
•Powering our plants with 100% renewable energy •Emitting no fossil-based CO2 or toxic emissions •Delivering effluent water quality that is as good as or better than influent water quality with no contribution to water scarcity •Having zero manufacturing waste go to landfills
Live, Learn and Thrive
Improving life for more than 300 million children
2 children benefit from it every second of every day
>100 programs taking place in over 60 countries every day
①Life-saving vaccinations(接种) and safe water in Africa ②Safe homes across Europe ③Educational opportunities in Asia ④Essential nutrition in North America ⑤Early childhood development in Latin America ……
P&G Hope Schools
Disaster Relief
To help rebuild lives after widespread disasters
Relying on their people, products and partners
to make a meaning difference
In contact with their humanitarian partners within
hours
To provide PUR Purifier of Water packets is the most immediate way
In addition to cash donation, they often provide products such as their laundry and cleaning products
P&G’s Commitment to Haiti Disaster Relief
Working with many disaster relief partners to move PUR packets
Dr. Greg, the director of the CSDW (Children’s Safe Drinking Water) program traveled to Haiti to help to train field personnel how to use PUR
Many of their employees contributed to a special Company-matched Fund
Donating products like Pampers and Crest
Achievements
Included in the prestigious 100 Best Corporate Citizens 2009,conpiled by CRO (Corporate Responsibility Officer ) Magazine
Winning the Asia Silver Award at the Global CSR (Corporate Social Responsibility ) Summit Awards
Honored in back-to-back years by Feeding America as Donor the Year
Developing the Quality of the Workforce
On-the –job trainingWelfare measures
On-the –job training
Admitted by P&G
Working formally
Admitted by P&G
Short-term entry training
Management skills and business knowledge
training
The Institute of P&G
Working formally
Guided by an experienced manager
Working and training in branches in
different countries
Welfare measures
Flexible work arrangement
Relaxing work environment
Education welfare
Professional advice
Since September 1, 2007, the staff of
P&G can choose one day from
weekdays to work at home.
Make unique plans for the
employee’s development; one of the
few enterprises that carry out the
internal promotion.
Hire professional consulting firm,
offer advice on law, investment,
marriage, psychology, etc.
Conclusion
References http://www.pg.com/en_US/index.shtml 《广州宝洁公司知识型员工的福利激励》 ,王丹 /王锐 ,《企业改革与管理》 2008 年第 5 期 58-59页,中国期刊全文数据库。
Thank you!