Personal branding Brand reputation

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The Vortex all'Internet Festival Dal personal branding alla reputazione aziendale @andrea_boscaro Pisa, 4 ottobre 2014

description

Presentazione fatta all'Internet Festival di Pisa 2014 su personal branding e Reputazione online

Transcript of Personal branding Brand reputation

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The Vortex all'Internet Festival

Dal personal branding alla reputazione aziendale

@andrea_boscaroPisa, 4 ottobre 2014

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Nel 2009...

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La Rete

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Il mobile

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Il mobile

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Il mobile

Fonte: Blogmeter, 2013

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Il mobile

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Un sabato pomeriggio...

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Il mobile

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La ricerca locale

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La ricerca locale

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Google Maps

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Google My Business

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Google My Business

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Quando ero ragazzo...

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La reputazione

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La reputazione

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I mercati sono conversazioni

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I mercati sono conversazioni

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I media digitali

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Cosa c'è che non va?

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La pubblicità crea un nuovo bisogno

1

Inizia la ricerca (Google,

aggregatori)

2

Ascolta l'azienda (sito, social)

3Verifica reputazione(portali, social)

4Acquista5

Condivide sui social

6

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La reputazione

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La reputazione

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Se sbagliamo...

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Il customer feedback

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Il customer care

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Il customer care

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Il customer care

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La gestione dei rischi

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Oltre i nostri profili...

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Google News Alert

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Forum, blog, ...

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Google Trends

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Su Twitter. Topsy

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Sui social media. Socialmention

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Sui social media. Buzzsumo

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Cosa fareste?

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I più bravi

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L'ascolto della Rete

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La Community

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Il personal branding

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Vi siete mai cercati su Google?

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Un gadget?

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Non solo...

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I social media

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LinkedIn

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LinkedIn

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LinkedIn

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Attenzione

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Attenzione

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Attenzione

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Attenzione

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Attenzione

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Attenzione

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Attenzione

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Facebook

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Facebook

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Facebook

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Facebook

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Da dove partire

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Da dove partire

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Da dove partire

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Da dove partire

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Da dove partire

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Da dove partire

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La Pagina

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La Pagina

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La Bacheca

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L'algoritmo di Facebook

• Time Decay

• Affinity

• Edge Weight

• Last Actor

• Story Bumping

• Commenti negativi

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L'algoritmo di Facebook

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L'algoritmo di Facebook

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La Pagina

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La Pagina

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La Pagina

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La Pagina

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La Pagina

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La Pagina

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La Pagina

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Concludendo

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Qualcuno potrebbe pensare...

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Siamo solo all'inizio

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Siamo solo all'inizio

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Siamo solo all'inizio

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La tecnologia non è un gadget

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La tecnologia non è un gadget

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GrazieAndrea Boscaro

www.thevortex.it – @andrea_boscaro