Pernille Geneser, Bestseller - IT i praksis® konferencen 2015
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Transcript of Pernille Geneser, Bestseller - IT i praksis® konferencen 2015
v/ Pernille Geneser, CIO Bestseller
Onsdag den 30. september 2015
IT i praksis® konferencen 2015
EXPLORING NEW DIGITAL BUSINESS MODELS
BESTSELLERABOUT
BESTSELLER is a family-owned clothing and accessories
company founded in Denmark in 1975 by Merete Bech Povlsen
and Troels Holch Povlsen.
We provide fast affordable fashion for women, men, teen-agers
and children. Our products are available online, in branded
chain stores and in multi-brand and department stores.
ABOUT BESTSELLER3
ABOUT
MANAGING DIRECTOR AND OWNER
Anders Holch Povlsen
STORES
Approx. 10,000 Stores worldwide (incl. China)
ABOUT BESTSELLER4
BESTSELLER
EMPLOYEES WORLDWIDE
More than 12,000 people work for BESTSELLER
EMPLOYEES IN DENMARK
We are approx. 3,200 employees in Denmark
KEY
— All figures are consolidated figures for BESTSELLER A/S and VILA A/S
KEY FIGURES5
FIGURES
FINANCIAL
YEAR
2011/2012 2012/2013 2013/2014
Netto
Turnover
EUR 2.4 billion EUR 2.6 billion EUR 2.7 billion
Result
Before Tax
EUR 161 million EUR 192,4 million EUR 228,9 million
Total
Equity
EUR 998,6 million EUR 1,210,7 million EUR 1,282,7 million
PERNILLE GENESER
• CHIEF INFORMATION OFFICER AT BESTSELLER SINCE OCTOBER
2013
• MORE THAN 15 YEARS EXPERIENCE FROM MULTINATIONAL
COMPANIES IN DENMARK; E.G.: ECCO, JYSK AND ARLA
• LOCATED IN BRANDE, AARHUS AND AMSTERDAM
• CONTACT DETAILS: [email protected]
WHO WE ARE
WE ARE…
A GLOBAL IT DEPARTMENT OF APPROX. 250 DEDICATED COLLEAGUES
~ 20 COLLEAGUES WORKING IN OUR NEW BIZ AREA IN AMSTERDAM
~ 180 COLLEAGUES WORKING IN BESTSELLER IT DENMARK IN BRANDE AND AARHUS
~ 50 COLLEAGUES WORKING IN BESTSELLER IT’S LOCAL OFFICES IN:
• FINLAND
• SWEDEN
• NORWAY
• UK
• THE NETHERLANDS
• BELGIUM
• SPAIN
• IRELAND
• AUSTRIA
IN CLOSE CO-OPERATION WITH THE LOCAL IT ORGANIZATIONS IN CANADA, INDIA AND
THE MIDDLE EAST.
THE STORY OF BESTSELLER’S B2B VISION
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EXPLORING NEW BUSINESS OPPORTUNITIES
A SMART ALTERNATIVE TO BESTSELLER’S EXISTING
EXTRANET
REACHING A LARGE POOL OF UNEXPLOITED
POTENTIAL CUSTOMERS
A SOLUTION SPECIFICALLY MADE FOR THE FASHION
INDUSTRY - NEVER SEEN BEFORE
A MORE COMMERCIAL MIND-SET RESULTING IN A
CLEAR GOAL OF MAKING A NEW DIGITAL BUSINESS
MODEL
WE DECIDED TO BUILD IT OURSELVES
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MAKING OUR COMPETITORS OUR CUSTOMERS
EXTRACTING OUR NEW DIGITAL BUSINESS MODEL FROM
BESTSELLER
DECISION TO CREATE A NEW AGILE IT ORGANIZATION OUTSIDE
BESTSELLER IT
JOINT-VENTURE: OWNED 50 % BY BESTSELLER
LOCATION: AMSTERDAM
• PHYSICAL EXTRACTION FROM THE BESTSELLER COMPANY
• ATTRACTIVE TO HIGHLY QUALIFIED TECHNICAL/DIGITAL EMPLOYEES
• STRENGTH OF “DIGITAL COMMUNITY”
• ECONOMICAL ATTRACTIVE
• INTERNATIONAL ATMOSPHERE
• EASY ACCESS VIA THE INTERNATIONAL AIRPORT
NEOCLES – A NEW TECH START-UP
THE COMPANY DEVELOPS AND SELLS A DIGITAL SOLUTION THAT
SUPPORTS B2B SELLING FOR THE FASHION INDUSTRY
• NEOCLES SPECIALIZES IN CLOUD BASED FASHION SOLUTIONS
• USES CUTTING EDGE TECHNOLOGY - GOOGLE’S SEARCH ENGINE TO
ACHIEVE POWERFUL RESULTS
• CONVERTING BIG DATA INTO SMART DATA IN THE SERVICE OF
OPTIMIZING THE DIGITAL EXPERIENCE - BOTH FOR RETAILERS AND
FOR BRANDS
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IMPLEMENTING THE NEOCLES SOLUTION IN BESTSELLER
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FROM TRADITIONAL TO DIGITAL SALESMYTHX
NOT JUST A CHANGE OF PLATFORM
• PROCESSES / WAYS OF WORKING
• COMPETENCIES / SKILLS
• CHANGE LEADERSHIP
• B2B DIGITAL TEAM
• MANAGING A BI-MODAL IT ORGANIZATION
IT REQUIRES A LOT OF ATTENTION FROM A MEDIATOR TO
MAKE BOTH ENDS MEET
• I AM INVOLVED IN STEERING COMITIES, BOARDS AND
COUNCILS ON BOTH SIDES TO ENSURE PRESENCE AND
CLOSENESS REGARDING THE OVERALL DELIVERY
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LESSONS LEARNED
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• REQUIRES A LOT OF ATTENTION - VERY TIME-CONSUMING
• ALIGN PRIORITIES
• ENSURE OPEN AND COLLABORATIVE WORKING STYLES
• COACH BUSINESS COLLEAGUES TO ACCEPT PHASED DELIVERIES
• RENOVATE CORE APPLICATIONS TO MAKE THEM DIGITALLY READY
• MINIMIZE TOUCH-POINTS AND DEPENDENCIES BETWEEN BI-MODAL TEAM
NEOCLES
• ENSURE ABILITY TO NAVIGATE IN CHAOS
• ACCEPT LESS CONTROL
• ENSURE FREEDOM TO EXPLORE ITERATIVE APPROACH
• SHIELD FROM MOTHER COMPANY’S BUREAUCRACY
NEXT STEPDEVELOPING THE SOFTWARE INTO A MARKETPLACE
A WHOLE NEW REVENUE STREAM
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CONNECTING FASHION AND BRANDSFASHIONTRADE
A EUROPEAN BASED START-UP WITH A
GLOBAL AMBITION.
PROVIDING A SMART CLOUD BASED TRADING
PLATFORM WHICH CONNECTS FASHION AND
SERVICES BETWEEN BRANDS AND RETAIL.
DIGITALIZING THE FASHION INDUSTRY TO
MAKE BRANDS AND RETAILERS MORE
SUCCESSFUL IN THEIR COLLABORATION
• CLEVER BUYING
• SMARTER SELLING
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