Patrizia Pepe: Perchè Mobile?
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Transcript of Patrizia Pepe: Perchè Mobile?
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PERCHÉ MOBILE ?ANALISI E STRATEGIA D’IMPRESA
Jacopo Laganga Digital Marketing Manager
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CI SONO MOLTI DATI
Il 51,2 % degli italiani possiede uno smartphone
18 milioni di utenti italiani utilizzano internet da supporti mobile in un mese con un +36% rispetto al 2011
Fonte: comScore
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E COSA FANNO GLI UTENTI?
M-commerce & payment are growing
Fonti: Inmobi.com (Q2 2012) – Nielsen (2012)
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E QUINDI?
Quali sono i dati da prendere in considerazione per prendere una decisione?
VISITE 2012 MOBILE INCLUSI TABLET
CONFRONTO VISITE GEN-FEB 2013 VS 2012
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LE VENDITE
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E L’APP?
Il 2% delle vendite proviene dall’App ufficiale (Iphone & Ipad)
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L’email è il mezzo più potente per raggiungere i tuoi clienti in ogni momento
MOBILE
DESKTOP
CLIENT PIÙ UTILIZZATI
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LE SORGENTI DI TRAFFICO
SEO• URL• Keywords
• Local • Keywords Tool
SOCIAL• Think mobile
• Video• Img
EMAIL• Responsive design• Segmentation
SEM• Adwords Mobile Campaign
• Extension• Misspelling
• Landing Page
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LA STRATEGIA PATRIZIA PEPE
Content Delivery Network
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E ricordatevi:
1-Think Fast 2- Less Is More
Grazie
[email protected] it.linkedin.com/in/jacopolaganga/