INTRODUCTION Type Private

Industry Consumer goods

Founded 2006

Founder Acharya BalkrishnaBaba Ramdev

Headquarters Haridwar, Uttarakhand, India

Area served India and Nepal

Key people Acharya Balkrishna (Founder and MD)

Products Foods, beverages, cleaning agents and personal care products

Revenue  ₹5,000 crore(US$740 million) (2015-16)

Number of employees 200,000 (2011–12)

Slogan Prakriti ka ashirwad

3 DIFFERENT VARIANTS

• Patanjali Dant Kanti Dental Cream - 100 gm ( 40 INR )• Patanjali Dant Kanti Dental Cream - 200 gm ( 75 INR )• Patanjali Dant Kanti Medicated - 100 g ( 45 INR )

MAJOR TOOTHPASTE BRANDS IN INDIA

• Colgate• Pepsodent• Close-Up• Dabur Red • Sensodyne• Anchor• Babool• Vicco • Meswak

“ 6000 Cr Market ”

MARKET SHARE

• Colgate - 55 %• Pepsodent & Close Up - 20 %• Dabur - 13 %• Others - 4 %• Patanjali Dant Kanti - 8 %

Colgate55%

Pepsodent20%

Dabur13%

Others4%

Patanjali8%

Share In Per-centage

ColgatePepsodentDaburOthersPatanjali

COMPETITOR ANALYSIS• Main Competition – Colgate ( Market Leader )

• Planning To Launch “ Cibaca Vedshakti ” due to increase in Consumers preferences for Natural Ingredients.

Pricing : 175 gm For 50 INR V/s 200 gm For 75 INR

• Around 14 % Toothpaste Market is of Natural Ingredients.

• Colgate Has 5 Million Outlets Compared to 2 Lakh Outlets of Patanjali.

If Yes , What made you choose Dant Kanti over earlier used brands?