Pat Milliken Ford
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Transcript of Pat Milliken Ford
![Page 1: Pat Milliken Ford](https://reader035.fdocument.pub/reader035/viewer/2022062523/58ed1a791a28ab8e208b4769/html5/thumbnails/1.jpg)
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► Maximize your North American International Auto Show marketing by reaching interested Ford Intenders.
► Promote key Ford models, including: Escape, Fusion and Focus to Ford Intenders.
► Differentiate Pat Milliken from other dealers by touting your amazing streak of 15 President’s Awards.
SELECTING YOUR DESTINATION
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What you say is important. Saying it to people who are listening delivers results.
► A geo-targeted, multi-platform print and digital campaign aimed at metro Detroit Ford Intenders using:Email | Desktop | Mobile | Print | Landing page
► A strong and consistent message across each platform touting your customer service
HOW YOUR MESSAGE TRAVELS
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DMP consumers plan to visit a Ford Dealer
or dealer site when shopping for
a vehicle.
Source: Scarborough 2013.2 (Detroit Free Press and The Detroit News Print, .com, and e-reader consumers) ; Dealers/websites might shop to buy/lease new/used vehicle(HHLD) Any Ford dealership)
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Thursday and Sunday full page ads will reach more than 1 million readers during Auto Show coverage.
FULL PAGE PRINT
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Geo-targeted to Ford Intenders within 15 miles —reaching nearly 40,000 potential customers.
Ford Focus Intenders: 6,284
Ford Fusion Intenders: 4,329
Ford Escape Intenders: 4,470
E-MAIL MARKETING*Ford Intenders for any Ford model, not only Focus, Fusion or Escape
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Visitors to freep.com and detroitnews.com are 39% more likely to say they’ll visit a Ford dealership to buyor lease a vehicle
Source: Scarborough 2013.2; visited Freep.com or DetroitNews.com in last 30 days (base of dealers/sites might shop to buy/lease new/used vehicle(HHLD) Any Ford dealership); comScore Q3 2013 Average (Detroit DMA Monthly Uniques; Detroit Media Solutions: Freep.com, DetroitNews.com or HometownLife.com)
HOMEPAGE TAKEOVER
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Our iPad banner ads reach metro Detroit’s most affluent audience with a median HHI of $144,000
Source: Scarborough 2013.2DISPLAY AD
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RSS on mobile apps merges your message with the trusted content of the Detroit Free Pressand The Detroit News.
RSS ads tend to experience a higher click through rate. Recently an auto dealer received a CTR of nearly 2%.
RSS AD
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Channeling to a clear, concise and powerful landing page ensures consistent messaging across all platforms.
LANDING
PAGELANDING
PAGE
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Account Executive Digital SpecialistMarla Parial Mike Bloom(561) 271-9628 cell (248) 396-7183 [email protected]@dnps.com
Digital Support Sales DirectorBianca Kea Debbie Cabadas(586) 977-7693 (586) [email protected]@dnps.com
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THANK YOU
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► More likely to be men► Median age of 50► Median HHI of $71,546► Employed and college educated► Married► Homeowners
Source: Scarborough 2013.2 (base of dealers/websites might shop to buy/lease new/used vehicle(HHLD) Any Ford dealership)
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