Passive Recruiting Strategy

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Recruiting Solutions Recruiting Solutions Passive Recruiting Strategy 2012 LinkedIn Solution Jaeho Jang ( 장장장 ) Korea Account Director Talent Solutions LinkedIn

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Passive Recruiting Strategy

Transcript of Passive Recruiting Strategy

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Recruiting SolutionsRecruiting Solutions

Passive Recruiting Strategy2012 LinkedIn Solution

Jaeho Jang ( 장재호 ) Korea Account Director Talent Solutions

LinkedIn

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Recruiting Solutions

Context

Platform Connections 사용 목적

소셜네트워킹 서비스

친구 & 가족가족과 친구 간의 연락 , 정보 수집과 취미 생활 ,

회사제품 ( 서비스 ) 통보

소셜 네트워킹 & 마이크로

블로그 서비스팬 & 팔로워

사적인 정보 공유 , 사적인 의견교환 ,

비즈니스 정보 공유 비즈니스 의견교환

비즈니스 전문 네트워크

비즈니스 인맥 & 동료

구직 & 채용 , 비즈니스 인맥 확장 ,

전문성 있는 정보 공유 , 회사 제품 ( 서비스 ) 공유

Facebook VS Twitter VS LinkedIn

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Recruiting Solutions

Mission:Connect the world’s professionals to make them more productive and successful

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The world’s largest professional network

2004 2005 2006 2007 2008 2009 2010 2011

2 48

17

32

55

90

100+

LinkedIn Members (Millions)

175M+5M+

New Members / month

AllOf the Fortune 500

represented in our members

420,861members (as of 9/26/2012)

Republic of Korea

Asia Pacific 30M+ Indonesia 1.5M+Singapore 870K+Malaysia 1M+Thailand 435K+Vietnam 435K+Philippines 1.3M+New Zealand 670K+Hong Kong 550K+Japan 684K+

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Passive and active candidates require different approaches

Active CandidatesWork on their job search- Search job boards- Seek out many opportunities

Passive CandidatesWork on doing their jobs better- Develop networks- Only listen to the right

opportunities

Talent Pool

( 적극적 구직자 )

( 수동적 후보자 )

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Hire the best candidates, not just the actives

Passive>80

%

175M+

Active<20

%

members

Note: Active-passive figures come from 2011 third-party study conducted by Lou Adler and the Adler Group

80

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JobsRecruitment Agencies

Only Active

Job-seekers Expensive

Agency Fees

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Recruiting Solutions

Reach the best candidates, not just the actives

Push relevant jobs out to them

Source and contact them

directly

Engage them with your brand

Active

Passive

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Recruiting SolutionsRecruiting Solutions

Passive Recruiting Strategy On LinkedIn

Build your brand foundation by giving your audience a destination to learn about your employees &

company culture

Career Page

Social Recruiting Strategy on LinkedIn

Jobs Network LinkedIn Recruiter

Now that your audience is warmed up and aware, advertise all your job

opportunities

Reach out to the most qualified, passive &

active talent for your team while organizing &

collaborating

“Your social media recruitment strategy should be about identifying the addressable market of potential talent and finding a way to connect with them directly. “

Posted on July 10, 2011 on OnlineMarketingAdvisor.net

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Join the team that is transforming the future.We are passionate about what we do.

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Companies Home | Your Company

Jobs at

Ariel Hsiao

8,593

Amazon

ABOUT Watch the video for a peek into the fast-paced world at our headquarters. Every day, our employees are working on exciting projects that make a real difference for our customers.

Plus, we’re really excited to show off our newly remodeled office space!

Check out the links below for more about us:

Our Career Site ►

Your Company followers

Your Company

Your Company

VP Business

Todd LoganVP of Finance

Emily MeinhardtAccount Executive

Hillary CarrollManager of Operations

VP Business

VP Business

VP Business

Director of Accounting

Director of Accounting

Senior VP Business

Senior VP Business

Note: company page viewers reflect unique members visiting your company page

Careers

개인화된 콘텐츠와 강력한 고용주 브랜드로 인재 사로잡기

Build a larger ‘Following’

Career Page 를 보는 회원의 LinkedIn 프로필에 따라 다른 내용의 페이지를 표시합니다 .

귀사에 대한 동영상이나 배너 등을 게시하여 귀사를 다른 회사와 차별화

귀사를 팔로우하고 있는 회원의 목록을 확인하실 수 있으며 , 그들에게 채용 정보와 회사 행사 등에 관련된 자동 업데이트를 보내실 수 있습니다

Drive passive candidates to apply

LinkedIn Career Pagespassive candidates research Your Company here to learn about your employees & company culture before deciding to apply or not. Put your best foot forward to hire the best of them.

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Audience: IT Audience: Engineer

Custom Banner

Custom Message

Relevant Jobs

Customize your LinkedIn Career Page: Tailor your message to each target audience

Confidential

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Recruiting SolutionsRecruiting Solutions 12Confidential

LinkedIn Job Slots Now that your audience is warmed up and aware, advertise all your job opportunities at Your Company

• Flexibility of Job Slots (rotate postings in your slots)• Rather than purchase 30 day postings, you can purchase year long job slots which allow you to change

description and location at any time• We reveal the best matches (up to 50)• Over 50% of job applicants on LinkedIn come from recommended jobs – not searched• Analytics to see the effectiveness of your postings

LinkedIn

CareerBuilder

Monster

TheLadders

CraigslistDice

Y! HotJobs

Other

48%

13%10% 10%

7%2%

10%

Recruiters and hiring managers rated LinkedIn as the top source of quality applicants at

over 3x the rate of the job boards

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Recruiting SolutionsRecruiting Solutions 13Confidential

LinkedIn Recruiter Reach out to the most qualified, passive & active talent for your team while organizing & collaborating

• 175M+ 명의 우수 인재의 전체 성명과 프로필 정보를 확인

• 보다 신속하게 최고의 인재를 찾아드립니다

• 헤드 헌터와 제 3 자 기관을 사용하는 필요성 /의존도 낮춤 , 이에 Reduce cost-per-hire and time-to-fill

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ROI– Your LI Relationship Manager will Measure it:

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12K + Clients: