Panorama del e-commerce en Chile
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![Page 1: Panorama del e-commerce en Chile](https://reader033.fdocument.pub/reader033/viewer/2022052905/55866fc8d8b42a6c148b470e/html5/thumbnails/1.jpg)
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![Page 2: Panorama del e-commerce en Chile](https://reader033.fdocument.pub/reader033/viewer/2022052905/55866fc8d8b42a6c148b470e/html5/thumbnails/2.jpg)
Fuente: CCS estimaciones preliminares
![Page 3: Panorama del e-commerce en Chile](https://reader033.fdocument.pub/reader033/viewer/2022052905/55866fc8d8b42a6c148b470e/html5/thumbnails/3.jpg)
Fuente: CCS estimaciones preliminares
![Page 4: Panorama del e-commerce en Chile](https://reader033.fdocument.pub/reader033/viewer/2022052905/55866fc8d8b42a6c148b470e/html5/thumbnails/4.jpg)
Fuente: CCS estimaciones preliminares
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Fuente: Cemtro Economía Digital CCS
17%
20%
24%
28%
33%
37%
40%
45%
48%49%
0%
10%
20%
30%
40%
50%
60%
0
1.000
2.000
3.000
4.000
5.000
6.000
7.000
8.000
9.000
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Fuente: WIP Chile, PUC-CCS
41
72 74
56
46
35
2824 23
1914
106 4 3 1 10
10
20
30
40
50
60
70
80
'5-10 '10-15
15-19
20-24
25-29
30-34
35-39
40-44
45-50
50-54
55-59
60-64
65-69
70-74
75-79
80-84
85+
EDAD
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Fuente: WIP Chile, PUC-CCS
8,5 10,1
22,3
44,7
14,518,1
22,424,9
28,332,8
43,6
14,5
33,2
59,4
64,7
0,0
10,0
20,0
30,0
40,0
50,0
60,0
70,0
Quintil I (más bajo) Quintil II Quintil III Quintil IV Quintil V (más alto)
2000 2003 2006
EDAD
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Fuente: WIP Chile, PUC-CCS
56% 58% 59%
68%
2003 2004 2006 2008
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Fuente: WIP Chile, PUC-CCS
46% 46%
58%63%
2003 2004 2006 2008
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Fuente: WIP Chile, PUC-CCSFuente: WIP Chile, PUC-CCS
14
21
13
18
7
2 3
Usuario No usuario
TV Radio Internet Diarios
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Vitrinea en Internet antes de comprar en tiendas físicas
8%15%
29%38%
47% 51%
5%
10%
12%
16%13%
15%87%75%
59%46% 40% 34%
2006 2008 2003 2004 2006 2008Deacuerdo/Muy de acuerdo Ni en acuerdo ni en desacuerdo En desacuerdo/Muy en desacuerdo
US
UA
RIO
S
NO
US
UA
RIO
S
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Ha comprado algún producto o servicio por Internet en los últimos 12 meses?
21%23%
29%
2004 2006 2008
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Fuente: WIP Chile, PUC-CCS
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Fuente: WIP Chile, PUC-CCS
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20
Fuente: CCS
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Fuente: CCS
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Fuente: CCS
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27.246
23.907
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