Palestra secom uva cabo frio
-
Upload
norma-paiva-da-matta -
Category
Marketing
-
view
319 -
download
3
description
Transcript of Palestra secom uva cabo frio
![Page 1: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/1.jpg)
![Page 2: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/2.jpg)
Boa noite!
![Page 3: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/3.jpg)
Tudo tranquilo?
![Page 4: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/4.jpg)
@npmatta
Louca para
ser avó
![Page 5: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/5.jpg)
Não dá para falar de novas mídias sem falar dele...
![Page 6: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/6.jpg)
O esmarrrte fone
![Page 7: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/7.jpg)
Agora tudo é culpa dele...
![Page 8: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/8.jpg)
A gente ficou antissocial?
![Page 9: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/9.jpg)
Continuamos conectados!
![Page 10: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/10.jpg)
Qual é nossa primeira tela?
![Page 11: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/11.jpg)
113 Minutos
(TV)
146 Minutos (Laptop)
66 Minutos (Tablet)
149 Minutos (Celular)
O celular como primeira tela
![Page 12: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/12.jpg)
Um novo hábito que pode mudar a programação da TV convencional
![Page 13: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/13.jpg)
Jornais investem em aplicativos
![Page 14: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/14.jpg)
Fatos curiosos do mundo mobile
levantados pelo Google!
![Page 15: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/15.jpg)
39% das pessoas usam
smartphone enquanto estão no banheiro
![Page 16: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/16.jpg)
33% enquanto assistem TV
![Page 17: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/17.jpg)
1 em cada 3
dos pesquisados abriram mão de comer chocolate só para continuar
usando seus smartphones
![Page 18: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/18.jpg)
O mercado mobile em números!
![Page 19: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/19.jpg)
O mercado de celulares – TOP 5
Fonte: mobiThinking – Global mobile statistics 2014
Número de contas % da população
China – 1.246 m
Índia – 893 m
Estados Unidos – 345.2 m
Indonésia – 285.2 m
Brasil – 272,6 m
93,5%
66,5%
110 %
115,4%
137,2%
1
2
3
4
5
![Page 20: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/20.jpg)
TOP 5 vendas de smartphones
Fonte: mobiThinking – Global mobile statistics 2014
País Market Share (2016) Crescimento (2016)
China
Estados Unidos
Índia
Brasil
Reino Unido
23%
14,5%
8,5%
4,4%
3,6%
26,2%
11,6%
57,5%
44%
11,5%
![Page 21: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/21.jpg)
Mobile no Brasil!
![Page 22: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/22.jpg)
Vendas Brasil Celulares tradicionais X Smartphones
9M 4.5M
5.7M 13.3M
36,6% 74,5% % smartphones/celulares
1T2013 2T2014
Fon
te: IDC
e Ab
inee
![Page 23: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/23.jpg)
Número de acessos a internet por celular no Brasil
2011 2012
15% 20%
2013
31%
52,5 milhões
![Page 24: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/24.jpg)
Brasil é o pais que mais acessa redes sociais pelo smartphone.
![Page 25: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/25.jpg)
2º Pais com mais downloads
no GooglePlay!
![Page 26: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/26.jpg)
E onde os brasileiros mais
utilizam seus smartphones?
![Page 27: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/27.jpg)
Ao acordar
![Page 28: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/28.jpg)
Ao dormir
![Page 29: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/29.jpg)
Na fila
![Page 30: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/30.jpg)
Tipo assim…. Ninguém quer
largar
![Page 31: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/31.jpg)
Estão sempre presentes e sempre com você!
73% não saem de casa
sem seus dispositivos
![Page 32: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/32.jpg)
Permite que os usuários permaneçam totalmente conectados
42% Acessam a internet
em seus dispositivos pelo menos uma vez
por dia
![Page 33: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/33.jpg)
Os smartphones se tornaram tão importantes para os consumidores que...
27% Preferem ficar sem TV
do que sem seus smartphones
![Page 34: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/34.jpg)
Usuários de smartphones assistem a muitos vídeos
75% assistem vídeos
21% usam vídeos pelos menos
uma vez no dia
![Page 35: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/35.jpg)
E quem é esse novo consumidor?
![Page 36: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/36.jpg)
![Page 37: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/37.jpg)
De tanto usar: As mina pira e os
mano…
![Page 38: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/38.jpg)
FOMS
Fear Of Missing Something O medo de ter esquecido alguma coisa
![Page 39: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/39.jpg)
150x É em média, o número de
vezes que as pessoas verificam seus telefones por
dia
![Page 40: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/40.jpg)
66% dos usuários de smartphone
do Reino Unido sofrem de
NOMOPHOBIA,
que é o medo de ficar sem seu smartphone
![Page 41: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/41.jpg)
Na China Já tem faixa exclusiva para usuários de
smartphones
![Page 42: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/42.jpg)
Então temos que pensar nele para
fazer mídia...
![Page 43: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/43.jpg)
Mas e se você precisar fazer mídia
social para uma marca de papel
higiênico?
![Page 44: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/44.jpg)
Deixa que eu vou te ajudar...
![Page 45: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/45.jpg)
![Page 46: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/46.jpg)
Já posso descobrir as coisas sem
pertubar...
![Page 47: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/47.jpg)
E os aplicativos ajudam...
![Page 48: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/48.jpg)
Os usuários de smartphones são compradores frequentes
66% Fazem compras pelo celular pelo menos uma vez por mês
![Page 49: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/49.jpg)
O comércio por celular continuara crescendo
38% Esperam fazer mais
compras pelo celular no futuro
![Page 50: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/50.jpg)
Aplicativos para quase tudo
Aplicativos instalados em média
14
Aplicativos usados nos últimos 30 dias
6
Aplicativos pagos instalados em média
2
![Page 51: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/51.jpg)
Os aplicativos para smartphones
mudam a forma dos serviços!
![Page 52: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/52.jpg)
![Page 53: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/53.jpg)
![Page 54: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/54.jpg)
![Page 55: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/55.jpg)
Aplicativos de taxi
![Page 56: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/56.jpg)
Antes você precisava comprar um GPS, agora usa aplicativo para smartphone
![Page 57: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/57.jpg)
GPS para encontrar a sua cerveja mais gelada e mais barata
![Page 58: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/58.jpg)
![Page 59: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/59.jpg)
Escolhendo e avaliando o vinho
![Page 60: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/60.jpg)
Pra reconhecer a música que você gostou
![Page 61: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/61.jpg)
Socialização
![Page 62: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/62.jpg)
96% dos jovens brasileiros
são internautas
90% se conectam às redes
sociais diariamente, além de ver ou baixar vídeos
91% Estão no Facebook e em média em 7 redes sociais
![Page 63: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/63.jpg)
O celular está mudando a forma como as pessoas se comunicam
![Page 64: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/64.jpg)
As conversas nunca acabam e ligam as pessoas em qualquer lugar do mundo
![Page 65: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/65.jpg)
E a idade não é mais uma barreira…
![Page 66: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/66.jpg)
As véia pira também...
![Page 67: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/67.jpg)
42 anos depois
O encontro pelas redes sociais
![Page 68: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/68.jpg)
Vocabulário visual
![Page 69: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/69.jpg)
As imagens tomam conta do mundo
A linguagem agora é visual
![Page 70: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/70.jpg)
92% do tempo gasto
visualizando fotos é via mobile
![Page 71: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/71.jpg)
#selfie
![Page 72: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/72.jpg)
#selfie
![Page 73: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/73.jpg)
![Page 74: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/74.jpg)
Vídeos contando a sua história
Um vídeo de 1 segundo por dia contando a história de uma vida
![Page 75: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/75.jpg)
Mas se você quer ser só mais um...
![Page 76: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/76.jpg)
CUIDADO! Véi... Na boa
![Page 77: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/77.jpg)
Mentira tem perna curta!
![Page 78: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/78.jpg)
É isso mesmo produção????
![Page 79: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/79.jpg)
Falhou!!!
![Page 80: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/80.jpg)
Depois dessa... Morri!
![Page 81: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/81.jpg)
Rutinha ou Raquel?
![Page 82: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/82.jpg)
É tanto tempo conectado que...
![Page 83: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/83.jpg)
Alguns estão se preocupando com o abraço que não damos mais
![Page 84: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/84.jpg)
Mas eu me sinto abraçada por todos
vocês!
![Page 85: Palestra secom uva cabo frio](https://reader031.fdocument.pub/reader031/viewer/2022012309/559810d21a28ab3e1f8b46c4/html5/thumbnails/85.jpg)
#ProntoFalei Norma da Matta
aposenteieagora.com.br Twitter - @npmatta
slideshare.net/normadamatta