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Palestra Mobile Day IAB 2015
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Transcript of Palestra Mobile Day IAB 2015
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Alessandro FonsecaAdobe
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MOBILE ADS &
PERSONALIZED EXPERIENCEUSING MOBILE TO BUILD 1:1 RELATIONSHIPS
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Otimização & Personalização Mobile
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Edição Fevereiro 2015 (.folio)
Edição Digital Hoje – Paradigma Impresso
Edição Março 2015 (.folio)
Artigos & Publicidade Artigos & Publicidade
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Rompendo o Paradigma
Edição Fevereiro2015
EdiçãoMarço2015
Edição, mulher de 25-35, casada, filhos 0-2 anos, Z. Sul SP, buscando geladeira familiar
Edição homem, 18-25, solteiro, Z. Oeste SP, Buscando geladeira compacta
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Serviços Core
Dados
ConteúdoComo funciona?
CRM Ecommerce DB
Atributos
AudiencesID Único
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CONTEÚDO
SERVIÇOS CORE
ARQUITETURA
PLATAFORMA
PUBLICIDADEADIDAS
PUBLICIDADEFIAT
PUBLICIDADESKOL
ARTIGOPOLÍTICA
ARTIGOCULTURA
ARTIGOCIÊNCIA
ATIVAÇÃOASSETS SOCIAL INTERAÇÕESMOBILE
PERFIS & AUDIÊNCIAS GESTÃO
Dados & conteúdo
ARTIGOMODA
ARTIGOEDUCAÇÃO
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Master Marketing Profile – Delivering Personalized ExperiencesMobile Reader
Mobile InApp Purchase
SMS/Push Notification Ads Clicks
Ads driven Purchases
Experiência do Consumidor
Call Center
Purchase
Marketing
Master Marketing Profile
Ops
ERP CRM
IT Product
Product Use
Facebook advertisement
Web Reader
3RD Party Data
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Web Email Call CenterMobile Social POS Direct Mail
Dados EnterpriseInterações Digitais
Content
CROSS-CHANNEL CAMPAIGN MANAGEMENT
MASTER MARKETING RECORD
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Gestão de Campanhas
Mobile Apps & Conteúdo
Otimização & Personalização
MobileMobile Analytics
Intelligent Location
Marketing
Encarando os Desafios do Negócio Mobile
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Gestão do Ciclo
Aquisição
Engajamento& Conversão Métricas &
Análises
Otimizar & Personalizar
Plataforma
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CICLO CONTÍNUO
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