Palestra Magma - Piauí TECH 2016
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Economia Criativa
PhD José Bringel Filho Lagoas Digitais
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Economia Criativa
“Atividades na quais resultam em indivíduosexercitando a sua imaginação e explorando seu
valor econômico” (John Howkins, 2001)
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Economia Criativa
•Processos que envolvam•Criação•Produção•Distribuição de produtos e serviços•Conhecimento + criatividade -> capital intelectual
• Principais recursos produtivos
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Niels BohrAlbert Einstein
Thomas Edson
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Processo criativo - Estágios
• Percepção do problema• 1º passo envolve "sentir" o problema ou desafio
• Teorização do problema• Converter o problema observado em um modelo teórico ou
mental
•Considerar/ver a solução• Súbito insight da solução - impacto do tipo "eureka!“• Surgem após o estudo exaustivo do problema
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Processo criativo - Estágios
•Produzir a solução• Converter a idéia mental em idéia prática• Parte mais difícil - "1% de inspiração e 99% de
transpiração"
•Produzir a solução em equipe• Comum nas empresas/organizações• Quando precisam diagnosticar ou superar um problema
• Ou otimizar ou inovar produtos, serviços e processos
• Brainstorming
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O que é uma Startup?
• 1996 e 2001 – Boom das .com (Sillicon Valley)
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O que é uma Startup?
“uma startup é um grupo de pessoas à procura de um modelo de negócios repetível e escalável, trabalhando em condições de extrema incerteza”
Autor desconhecido
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Inovação Disruptiva
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App UBER
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Apoio e investimento?
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Ecossistema Nacional
• Startup Brasil• Programa Nacional de Aceleração de Startups
• Financiado pelo MCTI
• http://startupbrasil.org.br/
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Realização Apoio
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Inovação - Cuia de Startups
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