[Palestra] Facebook Marketing - SEAMA 02.10
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Transcript of [Palestra] Facebook Marketing - SEAMA 02.10
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O aumente suas vendas usando o poder do Facebook Marketing
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Priscilla Saldanha
@prisaldanha
@prisaldanha
Pri.saldanha
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1.O que é Facebook Marketing?
2.O que ele pode fazer por sua empresa?
3.Porque investir em Facebook Marketing?
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MAS ANTES…
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O Facebook é feito de PESSOAS
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PESSOAS para as marcas são
CONSUMIDORES
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E que tal uma conexão
com esses CONSUMIDORES?
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FACEBOOK MARKETING
= SOCIAL
ADVERTISING
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SOCIAL ADVERTISING é a publicidade veiculada em redes
sociais e faz parte de estratégias de marketing, afim de conectar
consumidores e marcas. O Facebook utiliza informações de perfil, preferências e sinais dos usuários, para que as empresas possam segmentar campanhas e
divulgar mensagens de maior relevância.
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FACEBOOK MARKETING
= ANÚNCIOS NA PLATAFORMA
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E porque anunciar no Facebook?
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Excelente oportunidade de
atingir seu público-alvo e seus objetivos de
negócio, sejam eles de branding ou performance
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E isso é bom pra minha empresa?
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Gere melhor reconhecimento de marca que outras campanhas de publicidade online
Lembrança de marca
Reconhecimento de marca
98%online average
online average
31%
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Conquiste clientes com mais eficiência
Fonte: Aggregate Knowledge, Q4 2012
68%
Menor que em outros canais
online
Em um estudo de campanhas o custo por
aquisição no Facebook é
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QUERO!
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E como faz pra ter tudo isso?
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Código de Desconto: 50%
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