Pacific Fishing Media Kit 2011

Your ads in Pacifi c Fishing demonstrate your dedication to meeting your customers’ needs!

We’re dedicated, are you?

No editorial calendar?

2011 is our third year without pre-determined monthly features. Our continued growth since

then bears out our position: It’s a benefi t to advertise on a regular basis, rather than place

infrequent ads based on arbitrary decisions of a magazine’s editorial board. You decide

when to get your message to your customers!

Your ad schedule with us can be adjusted to ensure that you do appear in the issue/s

containing content related to your products/services. How will you know about these articles?

A monthly promo is mailed, listing the content of the upcoming issue.

Pacifi c Fishing

magazine is the jewel

of the Northwest

Publishing Center

group, and no wonder

— the publication is

the hands-down leader

in its market sector, the

North Pacifi c.

Advertising in “PF” equates to unparalleled

visibility with those who control key purchasing

decisions for the world’s most productive,

successful commercial fi sheries fl eet.

We’re not just proud to be the publisher of Pacifi c

Fishing, we’re excited about the 2011 fi shing

season because no one will cover it, and deliver

to it, the way PF will.

Don’t just take our word for it — ask the

commercial fi shing industry!

Peter Hurme, Publisher

P

m

o

P

g

—

th

in

N

Ad ti i i “PF” t

Pacifi c Fishing

is strong.

We’re growing.

Even as other printed

publications withered

during the recession,

Pacifi c Fishing thrived.

Here’s why: We know

fi shing in the North Pacifi c and we know its

fi shermen.

Want proof? Just ask any commercial fi sherman

who subscribes to Pacifi c Fishing. Most likely,

he’ll tell you he reads each word in each issue.

You won’t fi nd such acceptance anywhere else

because no one else is serious about covering the

North Pacifi c.

We walk the walk. We have paid correspondents

scattered from Dutch Harbor to Eureka in

Northern California. Pricey, but it’s the only way

— and we’re the only publication doing it.

Remember, we know the North Pacifi c because

we live here.

Don McManman, Editor

P

is

W

E

p

d

P

H

fishing in the North Pacific a

Welcome to the world

of Pacifi c Fishing,

where you’ll fi nd the

best visibility that

money can buy in the

North Pacifi c!

Your goal is to

increase your market

share in the North

Pacifi c commercial

fi shing marketplace.

Our goal is to

continue to provide

the best context for you to accomplish this.

We are the North Pacifi c fl eet’s favorite publication.

Why? Everything in each issue is relevant and interesting

to them, because we focus exclusively on this region,

producing top-quality content. The West Coast industry,

from the Baja to the Aleutian Chain, has a very fl uid

workforce: a California fi sherman fi shes in Bristol Bay

while an Alaskan fi sherman heads to California in the

winter to fi sh squid or to Oregon for Dungeness crab.

We reach and are read by a targeted audience of

serious participants, who pay for their subscriptions.

Our circulation represents quality versus quantity.

We connect you to your most valuable customers, all

decision-makers in the North Pacifi c commercial fi shing

industry, including the processors.*

We are dedicated to your most attractive market.

We’re dedicated and they know it. Your ads show the

same about you.

Be seen where it counts:

If your budget is unlimited, advertise everywhere.

If your budget is average, place in the top two.

If your budget is tight, choose Pacifi c Fishing!

We have the attention of the North Pacifi c commercial

fi shing industry: share it with us in 2011!

I look forward to working with you to create an

advertising schedule that meets your needs.

Thank you!

Diane Sandvik, Advertising Sales Manager

*Link to recent processor survey:

http://www.pacifi cfi shing.com/ProcessorSurvey.html

P.S. Keep in mind these other advantages for

advertisers:

• Suggest vessel names for our “Boat of the

Month” feature

• Ask about our “What’s New” section

• Submit ideas for articles

• Be consulted for article content

th b t t t f t

The Oregon Dungeness Crab Commission is our newest member association. They join the United Fishermen of Alaska, the Western Fishboat Owners'

Association, Cordova District Fishermen United and the Washington Dungeness Crab Fishermen’s Association in endorsing us as their preferred publication!

Member Association Statement

“Pacifi c Fishing: the only magazine

for West Coast and Alaska

fi shermen! Among the pack, I fi nd it

the most informative — it’s nice to

open up the magazine to see what’s

going on in a particular area. I get

updates on electronics and other

equipment. It’s always great to see

familiar faces (Faces of the Fleet)

as well.”

– Harley Ethelbah, skipper F/V

Jean C. (blackcod, halibut, herring,

salmon)

“Our ads in Pacifi c Fishing magazine

allow Baier to effectively promote

our hatch products to all levels

of the Pacifi c fi shing industry. We

recommend it.”

– Alex Smith, General Manager,

Baier Marine

“Our monthly ads in Pacifi c Fishing

ensure that our customers and

future customers can always fi nd

our contact information. It makes

it convenient for them. We choose

Pacifi c Fishing because it’s so

popular with the fl eet.”

– Patrick Ellis, Wrangell Boatshop,

owner

“Pacifi c Fishing reaches our markets

along the Pacifi c Coast and we have

been particularly pleased with the

expanded coverage in Alaska. Most

importantly, Diane Sandvik does an

outstanding job of serving us.”

– Glenda Blakey, WESMAR Sales

Manager

Response to our October ’10 issue:

“All of the guys are glad to see the

‘rest of the story’ in the morning

coffee clatch here at Mallott’s

General Store. Lots of fi shermen

here in Yaktutat, as you can imagine.

PACIFIC FISHING is the most popular

magazine in this group.”

– Larry Powell, owner

“UFA provides Pacifi c Fishing

magazine to our members to help

keep them informed of the important

fi shing issues in Alaska and the

North Pacifi c.”

– Mark Vinsel, Executive Director,

United Fishermen of Alaska

MEDIA KIT | 2011 PACIFIC FISHING 2

Testimonials:


20112011 Marketing Packages

Maximize impact, while saving time and money!

Quarterly inserts (or any 4 months)*

6x rate

25% discount on any E-Fish business

Every-other-month inserts (or any 6 months)*

12x rate

50% discount on any E-Fish business

Monthly inserts

12x rate

One ad is a bonus!

One month of E-Fish is a bonus!

50% discount on any additional E-Fish business

(*) If we run an article related to your business sector, and

you’re not scheduled for that month, we’ll switch you, or

you can add this month for half of your monthly average!

GEAR-IN-THE-WATER

HIGHLINER

PERMIT HOLDER

PACKAGE PRICING breakdown:

Permit Holder (4) B/W Color

1/6 page $1,361 +$250/insert

1/4 page $1,775 +$300/insert

1/3 page S/V $2,218 +$400/insert

1/2 page $3,182 +$450/insert

1/2 island $4,064 +$450/insert

Full page $5,202 +$500/insert

Inside front cover/back cover $6,487 +$550/insert

Back cover $6,949 +$600/insert

Gear-in-the-Water (6) B/W Color

1/6 page $1,804 +$250/insert

1/4 page $2,349 +$300/insert

1/3 page S/V $2,938 +$400/insert

1/2 page $4,212 +$450/insert

1/2 island $4,903 +$450/insert




Highliner (12) B/W Color

1/6 page $3,307 +$250/insert

1/4 page $4,307 +$300/insert

1/3 page S/V $5,386 +$400/insert

1/2 page $7,721 +$450/insert

1/2 page island $8,989 +$450/insert




✓ Avoid wasting time on month-to-month decisions

✓ Enjoy a complementary subscription to PF and lower

group subscription rates for your employees, enabling

you to keep up with the industry

✓ Get locked into these rates for the duration of your

consistent relationship with PF (like the forever stamp!)

Marketing Packages


Print ad frequency: 1-3 4-7 8-12

Full page $1,785/2,515 $1,517/2,247 $1,339/2,068

2/3 page $1,375/2,105 $1,170/1,900 $1,032/1,762

1⁄2 island $1,271/2,000 $1,080/1,810 $953/1,683

1⁄2 page $1,092/1,822 $928/1,658 $819/1,549

1⁄3 page S/V $761/1,491 $647/1,377 $571/1,300

1⁄4 page $609/1,339 $518/1,247 $457/1,186

1⁄6 page V/H $467/1,197 $397/1,127 $351/1,080

Cover

Inside front cover $2,226/2,956 $1,892/2,622 $1,670/2,400

Inside back cover $2,053/2,782 $1,740/2,470 $1,533/2,263

Back cover $2,384/3,113 $2,026/2,756 $1,788/2,518

DISPLAY ADVERTISING RATES

All rates are per insertion

NON-DISPLAY ADVERTISING RATES

A. MarketPlace is a “business card” type advertising section.

Print ad frequency: 1-5X 6-11X 12X

Single (2-1⁄8" × 1-1⁄2") $126 $100 $84

Double (2-1⁄8" × 3-1⁄4") $236 $189 $163

B. Commercial Classifi eds are bordered display advertisements within the classifi ed section.

For commercial businesses only.Print ad frequency: 1-5X 6-11X 12X

Per column inch $58 $42 $31

C. Classifi eds LinersFor private parties only, not intended for commercial businesses.

ELECTRONIC FILES

Please upload your fi les from our home page – www.pacifi cfi shing.comChristie Daigle – Project Manager(206) 324-5644, ext. 222 [email protected]

A. Page Size: 8-1/4" wide × 10-1/2" deep

B. Display Sizes Width Height

Full page 8-1⁄4" 10-1⁄2" + 1⁄8" bleed*

1⁄2 page horizontal 7-1⁄8" 4-5⁄8"

1⁄2 page vertical 3-1⁄2" 9-1⁄2"

1⁄2 page island 4-3⁄4" 7"

1⁄3 page square 4-3⁄4" 4-5⁄8"

1⁄3 page vertical 2-1⁄4" 9-1⁄2"

1⁄4 page square 3-1⁄2" 4-5⁄8"

1⁄6 page horizontal 4-3⁄4" 2-1⁄4"

1⁄6 page vertical 2-1⁄4" 4-5⁄8"

C. MarketPlace Sizes Width Height

Single 2-1⁄8" 1-1⁄2"

Double 2-1⁄8" 3-1⁄4"

D. Commercial Classifi ed

Column width: 1-5⁄8"

E. Bleeds*Single page trim size is 8-1⁄4" × 10-1⁄2". Add 1⁄8" all sides for bleed allowance to yield 8-1⁄2" × 10-3⁄4" image area. For copy safety keep live matter at least 1⁄8" from gutter and fi nal trim edges.

Pacifi c Fishing is printed at 300dpi with a 150-line screen in CMYK. Currently, we accept digital fi les on CD or uploaded through our website.

Please Note: At this time we cannot accept fi lm, spot colors, .gifs, ads created with Microsoft products, images embedded in Word, PowerPoint or Excel and .jpegs saved less than “image options, quality: high.”

AD SPECIFICATIONS

*prices are quoted for black & white or four color.

Rates:$25 for the fi rst 30 words and $0.50 per word over 30$10 for a photo$10 for Internet postingFee charged monthly, until you stop the adContact Christie Daigle at [email protected] place an ad.

20112011 Advertising Rates

Advertising Rates

mailto:[email protected]


2011E-FISH

Online Tools for the North Pacifi c Commercial Fishing Industry…

Another dynamic way to reach your market

Fish Wrap

A powerful team: Pacifi c

Fishing and Today’s Fish Wrap

deliver:

Our daily e-news service — Today’s

Fish Wrap — is sent each business day

to more than 2,000 decision-makers in

the North Pacifi c. (This isn’t spam. Each

recipient has asked to receive Fish Wrap

daily.) Our numbers continue to grow:

industry members forward it to colleagues

and clients!

Your message will reach a self-defi ned,

targeted audience.

Pacifi c Fishing’s Online

Marketing Program

A banner ad on one or more of our sites

offers the perfect opportunity to deliver

your message to the decision-makers in

the North Pacifi c, strengthen your brand

and drive clients to your website.

Updated each business day

Fish Wrap brings the day’s top news, tools

and issues that impact the commercial

fi shing industry.

We do not rely on a web crawler that

mindlessly harvests information based on

key words. Rather, we have real editors

— in Alaska and the Lower 48 — who

know the business of commercial fi shing

in the North Pacifi c.

• We focus on your marketplace.

• We know your marketplace.

No other service can make those claims.

We can, and that’s why you should

become our partner.

“I get a lot of use out of your online Fish Wrap — keep up the good work!”– Larry Ward, commercial fi sherman and vessel owner, Gulf of Alaska

E-Fish

CONSTANT CONTACT STATISTICS:

Fish Wrap’s open rate is almost double the industry average*

Fish Wrap’s click-through is triple the industry’s average*

Fish Wrap’s bounce rate is half the industry average*

*Statistics culled from several industry

comparables based on over 20 million

blast emails courtesy of the largest

email blast provider in the world,

Constant Contact.

If you haven’t yet subscribed to Pacifi c Fishing’s daily news updates,

you will.

Each day, we assemble articles from throughout the North Pacifi c. We

package them in an easy-to-read presentation, and send them to our

subscribers via e-mail.

Our Fish Wrap is the best compilation of news exclusively from the North

Pacifi c. We’re not distracted with other fi sheries. We’re focused only on you

and your customers.

Has the business model worked? In the past two years, our readership

doubled, re-doubled, and re-doubled again. Now we have over 2,000 daily

readers!

We achieved this success because we know Pacifi c fi shing and we know the

fi shermen. We know Pacifi c Fishing because we live here.

Vertical

Banner

Leaderboard Banner

728 x 90 px

News Leaderboard Banner

Headline Banner / Fish Advertorial

650 x 90 px

Full Banner

468 x 60 px

Half Banner

234 x 60 px

Button

120 x 60 px

120x

240 px

Banner Ad Dimensions

468 x 120 px


20112011 Online Advertising Specifi cations

Online Advertising Specifi cations

Additional Specifi cations:

• Please provide client URL for hyperlink

• Ad banners in .gif format or rich media

with .gif backup

• Ad size under 10K

• Animation limit maximum of 3 loops

• All ads must be according to specifi cation on

arrival or they will be returned to the client. We

cannot change or correct submitted banner ads,

• We can build banner ads upon request to the

preceding specifi cations. For any banner ad,

building requirements that exceed the preceding

will be billed at an additional fee. Contact your

sales rep for further info. Ads should be uploaded

from our homepage: www.pacifi cfi shing.com.

ADVERTISING RATES Size 1x 6x 12x

Leaderboard 728 x 90 px $975 $750 $650

News Leaderboard 650 x 90 px $900 $700 $600

Full Banner 468 x 60 px $600 $500 $350

Half Banner 234 x 60 px $375 $275 $225

Vertical Banner 120 x 240 px $400 $300 $250

Button Banner 120 x 60 px $350 $250 $200

Headline Banner 468 x 120 px $450 $350 $300

Fish Advertorial 468 x 120 px $875 $600 $500

FISH ADVERTORIAL SPECIFICATIONS

Headline: up to 10 words

Body copy: up to 75 words

Logo: 100 pixels wide, .gif or .jpg fi le sent separately with links

www.pacificfishing.com


Publishing Schedule / Geographic Distribution / Contact Info / Mission Statement

20112011 Publishing Schedule

ISSUE AD CLOSE AD MATERIALS

January ’11 11/19/10 11/24/10

February ’11 12/22/10 12/23/10

March ’11 01/20/11 01/25/11

April ’11 02/12/11 02/18/11

May ’11 03/19/11 03/24/11

June ’11 04/16/11 04/21/11

July ’11 05/17/11 05/20/11

August ’11 06/16/11 06/21/11

September ’11 07/16/11 07/21/11

October ’11 08/16/11 08/19/11

November ’11 09/13/11 09/17/11

December ’11 10/15/11 10/21/11

Contact Information

Editor: Don McManman

Email: [email protected]

Tel: (509) 261-0161

Advertising Sales: Diane Sandvik

Email: dianes@pacifi cfi shing.com

Tel: (206) 962-9315

Publisher: Peter Hurme

Email: phurme@

cargobusinessnews.com

Tel: (206) 324-5644, ext. 233

Project & Circulation Manager:

Christie Daigle

Email: christied@

nwpublishingcenter.com

Tel: (206) 324-5644, ext. 222

1000 Andover Park East

Tukwila, WA 98188

Tel: (206) 324-5644

Fax: (206) 324-8939

www.pacifi cfi shing.com

Mission Statement

PACIFIC FISHING’s coverage focuses exclusively on the most productive and lucrative fi shing region in the world:

the North Pacifi c. Since 1979 our objective has been to provide the information that our readers rely on to make

them more effi cient, more profi table and safer. For 32 years the fl eet has looked to PACIFIC FISHING as their

trusted source of news and information. This makes our magazine your most effective advertising tool for the

promotion of your products and services that increase effi ciency, profi tability and safety!

Geographic Distribution

Alaska - 48.8%

Washington - 25.6%

Oregon - 7.3%

California - 7.9%

Canada - 3.6%

Other US/International - 6.8%

Appearing in wheelhouses and boardrooms all over the Pacifi c,

our magazine can legitimately claim a sizable readership: we estimate

that 15,000 industry members read each issue.




[email protected]

www.pacificfishing.com

1000 Andover Park East, Tukwila, WA 98188 • Tele: (206) 324-5644 • Fax: (206) 324-8939 • www.pacifi cfi shing.com

Pacific Fishing Media Kit 2011

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Transcript of Pacific Fishing Media Kit 2011