P2M desain blog untuk bisnis
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Desain Blog untuk Bisnis
P2M13 Januari 2016
Brian Garda Muchardie, S.E., M.M
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why blog is essential
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Keputusan Pembeli (dulu)
Keputusan Pembeli (sekarang)
52% responden membaca opini sentimen dari orang lain tentang suatu brand atau produk di media sosial sebelum melakukan pembelian
(Sumber : Nielsen, 2013)
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1) What do they want
2) How can we help them to fulfill their want
3) How can we make the experience better
Exist. Reach. Equip
?
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design YOUR blog to CONVERT
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provide something valuable and useful
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?how to implement conversion into designimplement
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1) have clear call to action(s)
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call to action
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2) create relevant landing page
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landing page
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3) stand out from the crowd
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“Content precedes design.
Design in the absence of content is not design, It’s decoration.
- Jeffry Zeldman -
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knowledge is having the right answer
intelligence is asking the right question