Ozgur Alaz: Hacettepe Sunumu (pazarlamayi sessiz sedasiz degistiren gucler)
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Transcript of Ozgur Alaz: Hacettepe Sunumu (pazarlamayi sessiz sedasiz degistiren gucler)
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Pazarlamayi Sessiz Sedasiz Degistiren
GuclerNeler? Ornekler? Firsatlar?
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MerhabalarOzgur Alaz. Ben
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Bugun
Firsatlar ve Gucler
Yeni Yetenekler
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Bolluk
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Ulkemizde hane sayisindan daha cok televizyon var(ntvmsnbc 2006)
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Ulkemizde cep telefonu abone sayisinin iki yil icinde nufusla esitlenmesi bekleniyor (Radikal 2007)
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Ceptelefonu almaya karar verdigizde. Su an satista olan, model olarak birbirinden tamamen farkli 418 telefondan hangisini sececeginize karar vermeniz gerekir (Akakce.com 2008)
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Genclerin medya tuketimlerinin %60’i cok kanalli olarak gerceklesiyor. (PewResearch 2007)
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Konu internet olunca secenekler sonsuz!!
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Dijital Yasam
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Televizyonvs
Internet
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“Benim 24 yasindaki en buyuk kizim, bir cok isini internette yapar. Benim 19 yasindaki ortanca kizim ise tum islerini internette yapar. 13
yasindaki kucuk kizim ise internette yasiyor”
(Terry Semel, Yahoo CEO, Nisan 2006)
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“Bilgisayar basinda cok fazla vakit gecirmek gerceklikten kacmak ve asosyallik olarak algilanirdi. Simdi ise, eger bir genc online dunyada yeterince zaman gecirmez ise hayati
kacirmis olabiliyor” - Guardian
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Facebook Turkiye’de bir sehir olsaydi, 2.9 milyonluk nufusuyla Izmir’in hemen ardindan ulkenin en buyuk dorduncu sehri olurdu (Facebook.com/ads 2008)
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Ev kadinlari genclerden sonra MSN Messenger’i en yogun kullanan segment
(MSN Konferansi)
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Ilginc olan ne var!!
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Santaj videosu cekme, ona benzeyen birisinin videosu internette zaten vardir!!
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“O gunler en guzel gunler, o gunler en kotu gunler”Victor Hugo (Fransiz ihtilalini betimlerken)
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Trendler ve Yeni is modelleri
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Couchsurfing
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Couchsurfing: 225 ulkede yarim milyona yakin uye. Seyahatleri sirasinda birbirlerinde
konaklayabilmektedir
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Kisiye Ozel
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Buharli Makine kullanin!!
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Delicious.com kullanin
Blog Okuma listeniz olsun
RSS Kullanin
Icerik Uretin
Topluluklara Katilin
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delicious.com kullanin
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Kendi blog okuma listenizi olusturun ve RSS ile takip
edin
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Icerik Uretin
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http://secondlifethesis.blogspot.com
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Bloglara ve begendiginiz yazilara yorum yazin
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Russell Davies: “Her gun en az bir fotograf cekin ve bunu Flickr.com a gonderin
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Topluluklar
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linkedin.com
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Plannersphere: accountplan.ning.com
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•
springspotters.com
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