Ozgur alaz Afyon Innovasyonzirvesi Sunumu
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Transcript of Ozgur alaz Afyon Innovasyonzirvesi Sunumu
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Bugünden Sonra PazarlamaOzgur Alaz
marketallica.com
Afyon Kocatepe UniversitesiInnovasyon Zirvesi 2008
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MerhabalarOzgur Alaz. Ben
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Isin Temeli
Bugunden sonra...
Yeni Yetenekler
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Buyuk FirsatlarBuyuk Kayiplar
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Bugunden Sonra...
Birer gazetecisin, yazarsin, spikersin
veya basrol oyuncusususun
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Bes dakikada :)
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Afyon yemekleri ile ilgili bir dergi var mi?Ama blog var
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Acik, karsilikli, samimi, bireysel ve sana ozel
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Bugunden Sonra...
Buyuk fikirler yaratabilir ve fikirlerini isik
hiziyla yayabilirsin
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Irem’i nasil duyduk
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22 milyon msn messenger kullanicisi
Listende ortalama 92 kisi
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Ulkemizde cep telefonu abone sayisinin iki yil icinde nufusla esitlenmesi bekleniyor (Radikal 2007)
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Facebook Turkiye’de bir sehir olsaydi, 2.9 milyonluk nufusuyla Izmir’in hemen ardindan ulkenin en buyuk dorduncu sehri olurdu (Facebook.com/ads 2008)
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Bir haftada 15 milyon kisi haberdar oldu
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Bugunden Sonra...
Dunya vatandasisin
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“Bilgisayar basinda cok fazla vakit gecirmek gerceklikten kacmak ve asosyallik olarak algilanirdi. Simdi ise, eger bir genc online dunyada yeterince zaman gecirmez ise hayati
kacirmis olabiliyor” - Guardian
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Internetle birbirina baglanan nesil dunyanin en buyuk otelini yaratti
Couchsurfing.com
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Couchsurfing: 225 ulkede yarim milyona yakin uye. Seyahatleri sirasinda birbirlerinde
konaklayabilmektedir
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Bugunden Sonra...
Sadece musteri degilsin.
Fikirlerin ve urunlerin kaynagisin
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Musteriler senin tasarim takimin olabilir Threadless.com
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Musteriler senin reklam departmanin olabilir Conversegallery.com
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Musteriler kimi zamanda markanin gercek sahibi
olabilir. myfootballclub.co.uk
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Bugunden Sonra...
Gercekten guclusun
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Fiyat karsilastirmak, pazarlik etmek artik hepimizi icin cok dogal
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Toplu satin alma
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Hangi koltuga otursam seatguru.com
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Bugunden Sonra...
Bolluk hayatimizin
gercegi
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Ulkemizde hane sayisindan daha cok televizyon var(ntvmsnbc 2006)
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Ceptelefonu almaya karar verdigizde. Su an satista olan, model olarak birbirinden tamamen farkli 418 telefondan hangisini sececeginize karar vermeniz gerekir (Akakce.com 2008)
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Genclerin medya tuketimlerinin %60’i cok kanalli olarak gerceklesiyor. (PewResearch 2007)
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Konu internet olunca secenekler sonsuz!!
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• siradan urunlere fazla odemek
Deneyimsel, farkli, hikayesi olan servisler icin cok paramiz ve istegimiz var
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Yeni Yetenekler
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Delicious.com kullanin
Blog Okuma listeniz olsun
RSS Kullanin
Icerik Uretin
Topluluklara Katilin
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delicious.com kullanin
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Kendi blog okuma listenizi olusturun ve RSS ile takip
edin
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Icerik Uretin
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http://secondlifethesis.blogspot.com
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Bloglara ve begendiginiz yazilara yorum yazin
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Russell Davies: “Her gun en az bir fotograf cekin ve bunu Flickr.com a gonderin
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Topluluklar
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linkedin.com
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Plannersphere: accountplan.ning.com
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•
springspotters.com
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“Isletmelerin iki temel fonksiyonu vardir. Pazarlama ve Yenilik”
Peter Drucker