1. OverviewOf Social Networking for Government Agencies gSiriporn Pongvinyoo by Research Technology Data TransfersGovernment Information technology and Services (GITS) 1

2. Encouraged to Using Social Networking inGovernment AgenciesG tAi e Auction e-Auction (MOF Social Network) (MOF Social Network) 22,000,000 18 2553--19 ..-- Government Information technology and Services (GITS) 2 3. Encouraged to Using Social Networking inGovernment AgenciesG tAi ..-.. (19 ..) () ( ) " Social Network" .. .. Facebook t 19 2553 : Government Information technology and Services (GITS) 3 4. What Im going to talk about ? g gGovernment Information technology and Services (GITS) 4 5. What Im going to talk about ? g g 1. Introduction to social network service. 2. The nature of the social networkservice. 3. Type of social network service.4. How to benefit of using social network service. g5. How to use social network service for government agencies.6. Strategies to apply social network service for government agencies efficiency.7. Problems of using social network service.Government Information technology and Services (GITS)5 6. What Im going to talk about ? g g1. Introduction to social network service.2. The nature of the social network service.3. Type of social network service.3 Tfi l t k i4. How to benefit of using to social network service.5. How to use social network service for government agencies.6. Strategies to apply social network service for government agencies efficiency.7. Problems of using of social network service.Government Information technology and Services (GITS)6 7. Government Information technology and Services (GITS) 7 8. Introduction to Social NetworkingWeb 2.0Web 1.0W b10Government Information technology and Services (GITS) 8 9. Elements of the Social Networkingg SNS will always be gamed ghow to create a system that can be fixed and reasonable for your government agencies.SocialNetwork Networking Government Information technology and Services (GITS) 9 10. Elements of the Social NetworkinggStill determined to Identitycreate your ownDefinitionSocial networking?ReputationSocialNetwork Networking Creation andimplementation of Ci l if Coreprinciples of your organization. organization Government Information technology and Services (GITS)10 11. Elements of the Social Networkingg Data D tDefinition Information Intelligence OpinionSocial IdeaNetwork Networking Sharing EmotionIssues Government Information technology and Services (GITS)11 12. Elements of the Social NetworkinggGathering data from publiclyavailable and posted online Definitionexample legislation , education , etc d ti t and then adds in categoriesNetwork SocialSharingof special interests vetted Networking by specialists on their team.Creating an open standardgpof data exchange.Communication Government Information technology and Services (GITS) 12 13. Um... u think u understand this Social Networking Social Media Government Information technology and Services (GITS)13 14. What issocial Networking?A social network service is an online service,platform, or site that focuses on building and reflecting ofsocial networks or social relations among people e g who people, e.g.,share interests and/or activities.A social network service essentially consists of arepresentation of each user (often a profile), his/her sociallinks, and a variety of additional services. Most socialnetwork services are web based and provide means forusers to interact over the internet, such as e-mail andinstanthttp://en.wikipedia.org/wiki/Social_network_serviceGovernment Information technology and Services (GITS)14 15. What Im going to talk about ? g g1. Introduction to social network service.2. The nature of the social network service.3.3 Type of social network service.f4. How to benefit of using to social network service.5. How to use social network service for government agencies.6. Strategies to apply social network service for government agencies efficiency.7. Problems of using to social network service.Government Information technology and Services (GITS)15 16. The Nature ofthe Social Network Service Government Information technology and Services (GITS)16 17. The Nature of the Social Network Service1. Instant Government Information technology and Services (GITS)17 18. The Nature of the Social Network Service1. Instant2. Interactive Government Information technology and Services (GITS)18 19. The Nature of the Social Network Service1. Instant2. Interactive3. Individualization Government Information technology and Services (GITS)19 20. The Nature of the Social Network Service1. Instant2. Interactive3. Individualization4.4 Insight Government Information technology and Services (GITS)20 21. The Nature of the Social Network Service1. Instant5. Invisible2. Interactive3. Individualization4.4 Insight Government Information technology and Services (GITS)21 22. The Nature of the Social Network Service1. Instant5. Invisible2. Interactive6. Integration3. Individualization4.4 Insight Government Information technology and Services (GITS)22 23. What Im going to talk about ? g g1. Introduction to social network service.2. The nature of the social network service.3.3Type of social network service. T fi l t k i4. How to benefit for using to social network service.5. How to useing social network service for government agencies.6. Strategies to apply social network service for government agencies efficiency.7. Problems of using of social network service.Government Information technology and Services (GITS) 23 24. TypeT pe of SocialNetworkN tkServiceS i Target of b T t f becoming ia member of social network serviceGovernment Information technology and Services (GITS) 24 25. Type of Social Network Service yp Identify N t Id tif NetworkkGovernment Information technology and Services (GITS) 25 26. Type of Social Network Service yp http://twitter.com/#!/cpdthailandp pGovernment Information technology and Services (GITS) 26 27. Type of Social Network Service yp Creative NetworkGovernment Information technology and Services (GITS) 27 28. Type of Social Network Service ypDecember,2010Susan Boylehttp://www.youtube.com/watch?v=RxPZh4AnWyk p //y/ yGovernment Information technology and Services (GITS) 28 29. Type of Social Network Service ypDecember,2010Example:Cooperatives phttp://www.youtube.com/watch?v=fz2dm3LeNao&feature=relatedGovernment Information technology and Services (GITS) 29 30. Type of Social Network Service ypInterested NetworkGovernment Information technology and Services (GITS) 30 31. Type of Social Network Service yp1 http://www.zickr.comGovernment Information technology and Services (GITS) 31 32. Type of Social Network Service yp 21 http://www.zickr.comGovernment Information technology and Services (GITS) 32 33. Type of Social Network Service yp http://www.zickr.comGovernment Information technology and Services (GITS) 33 34. Type of Social Network Service yp http://www.zickr.comGovernment Information technology and Services (GITS) 34 35. Type of Social Network Service yp http://www.zickr.comGovernment Information technology and Services (GITS) 35 36. Type of Social Network Service ypCollaboration NetworkGovernment Information technology and Services (GITS) 36 37. Type of Social Network Service yphttp://th.wikipedia.org pp gGovernment Information technology and Services (GITS)37 38. Type of Social Network Service yphttp://th.wikipedia.org pp gGovernment Information technology and Services (GITS)38 39. Government Information technology and Services (GITS) 39 40. Government Information technology and Services (GITS) 40 41. Government Information technology and Services (GITS) 41 42. Government Information technology and Services (GITS) 42 43. Government Information technology and Services (GITS) 43 44. Government Information technology and Services (GITS) 44 45. Government Information technology and Services (GITS) 45 46. Type of Social Network Service ypGame / Virtual Reality NetworkGovernment Information technology and Services (GITS) 46 47. Type of Social Network Service ypRS Promotion EntertainmentNetworkhttp://www.rs.co.th/index.phpGovernment Information technology and Services (GITS) 47 48. Type of Social Network Service ypwww.zheza.com http://www.zheza.com/index.phpGovernment Information technology and Services (GITS) 48 49. Type of Social Network Service ypwww.zheza.com http://www.zheza.com/index.phpGovernment Information technology and Services (GITS) 49 50. Type of Social Network Service ypGovernment Information technology and Services (GITS) 50 51. Type of Social Network Service ypGovernment Information technology and Services (GITS) 51 52. Type of Social Network Service ypGovernment Information technology and Services (GITS) 52 53. Type of Social Network Service ypGovernment Information technology and Services (GITS) 53 54. Type of Social Network Service ypGovernment Information technology and Services (GITS) 54 55. Type of Social Network Service ypGovernment Information technology and Services (GITS) 55 56. Type of Social Network Service ypGovernment Information technology and Services (GITS) 56 57. Type of Social Network Service ypGovernment Information technology and Services (GITS) 57 58. Type of Social Network Service ypGovernment Information technology and Services (GITS) 58 59. Type of Social Network Service ypGovernment Information technology and Services (GITS) 59 60. Type of Social Network Service ypGovernment Information technology and Services (GITS) 60 61. Type of Social Network Service ypGovernment Information technology and Services (GITS) 61 62. Type of Social Network Service yp Peer to Peer NetworkGovernment Information technology and Services (GITS) 62 63. Type of Social Network Service ypGovernment Information technology and Services (GITS) 63 64. Type of Social Network Service ypGovernment Information technology and Services (GITS) 64 65. Type of Social Network Service ypGovernment Information technology and Services (GITS) 65 66. Type of Social Network Service yp Professional NetworkGovernment Information technology and Services (GITS) 66 67. QQR Code Quick Response http://www.youtube.comp yGovernment Information technology and Services (GITS)67 68. QQR Code http://qrcode.kaywa.com/Government Information technology and Services (GITS) 68 69. QQR CodeGovernment Information technology and Services (GITS) 69 70. How to Down Load QR CodeQReader http://www.youtube.comp yGovernment Information technology and Services (GITS)70 71. QQR Code http://www.youtube.comp yGovernment Information technology and Services (GITS)71 72. QQR CodeGovernment Information technology and Services (GITS) 72 73. Do you know top 10th of the most popular social network service in Thailand ?Government Information technology and Services (GITS) 73 74. Top 10 th of the Most Popular Social N t P l S i l Network k ServiceGovernment Information technology and Services (GITS) 74 75. Top 10th of the Most Popular Social NetworkServiceSiDecember, 2010http://www.alexa.com pGovernment Information technology and Services (GITS) 75 76. Top 10th of the Most Popular Social NetworkServiceSiDecember, 2010http://www.alexa.com pGovernment Information technology and Services (GITS) 76 77. Do you knowtop 10th of the most popularsocial network service by facebook page in Thailand ?Government Information technology and Services (GITS) 77 78. Top 10th Facebook Fan Page p g March30,2010 http://www.marketingoops.com/Government Information technology and Services (GITS)78 79. Top 10th Facebook Fan Page p g March30,2010 http://www.marketingoops.com/Government Information technology and Services (GITS)79 80. Top 10 Facebook Fan Pagep gMarch30,2010 Sony Ericsonhttp://www.marketingoops.com/p //g p/ VIAO ManiaGmemberOishi News Station Maxim Magazine Kbank Live The Star Club GTH 0 10000 20000 30000 400005000060000 Government Information technology and Services (GITS) 80 81. GTH: Facebook Fan PageGovernment Information technology and Services (GITS) 81 82. Do you know top 10th of the most popularsocial network service by twitter in Thailand ?Government Information technology and Services (GITS) 82 83. Member of twitter usersDecember, 2010http://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS)83 84. Member of twitter users December, 20107,000,0006,000,0005,000,0004,000,0003,000,0002,000,0001,000,000 -Government Information technology and Services (GITS)84 85. Member of twitter usersDecember, 2010http://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS)85 86. Member of twitter usersDecember, 2010Ashton Kutcherhttp://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS)86 87. Member of twitter users December, 2010Ashton Kutcher http://www.topnews.in/people/ashtonkutcherp pp pGovernment Information technology and Services (GITS) 87 88. Mrmber of twitter users December, 2010Ashton Kutcher http://www.topnews.in/people/ashtonkutcherp pp pGovernment Information technology and Services (GITS) 88 89. Mrmber of twitter users December, 2010 http://www.topnews.in/people/ashtonkutcherp pp pGovernment Information technology and Services (GITS) 89 90. Member of twitter users December, 20107,000,0006,000,0005,000,0004,000,0003,000,0002,000,0001,000,000 -Government Information technology and Services (GITS)90 91. Member of twitter usersDecember, 2010300,000250,000200,000150,000100,000100 000 50,0000 Government Information technology and Services (GITS) 91 92. Member of twitter usersDecember, 2010 Buck http://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS)92 93. Member of twitter usersDecember, 2010300,000250,000200,000150,000100,000100 000 50,0000 Government Information technology and Services (GITS) 93 94. Member of twitter users December, 2010180,000160,000140,000120,000 ,100,000 80,000 60,000 40,000 20,0000Government Information technology and Services (GITS)94 95. Member of twitter users December, 2010Government Information technology and Services (GITS)95 96. Member of twitter usersDecember, 2010December 12 2010 12,http://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS)96 97. Member of twitter users December, 2010 http://www.ryt9.com/s/nnd/1046640Government Information technology and Services (GITS) 97 98. Member of twitter usersDecember, 2010http://www.youtube.com/watch?v=okhZJL7GZsGovernment Information technology and Services (GITS) 98 99. Member of twitter usersDecember, 2010http://www.youtube.com/watch?v=okhZJL7GZsGovernment Information technology and Services (GITS) 99 100. Member of twitter usersDecember, 2010http://www.youtube.com/watch?v=okhZJL7GZsGovernment Information technology and Services (GITS)100 101. Member of twitter usersDecember, 2010December 12 2010 12,http://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS)101 102. Member of twitter usersDecember, 2010http://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS)102 103. Member of twitter usersDecember, 2010http://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS)103 104. Member of twitter usersDecember, 2010http://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS)104 105. Member of twitter usersDecember, 2010http://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS)105 106. Member of twitter usershttp://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS)106 107. Member of twitter usershttp://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS)107 108. Member of twitter usershttp://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS)108 109. What Im going to talk about ? g g1. Introduction to social network service.2. The nature of the social network service.3.3Type of social network service. f4. How to benefit of using social network service.5. How to using social network service for government agencies.6. Strategies to apply social network service for government agencies efficiency.7. Problems of using social network service.Government Information technology and Services (GITS)109 110. How to Benefit of Using Social Network Service?Government Information technology and Services (GITS)110 111. How to Benefit of Using Social Network Service?A channel to communicate totarget groups (with lower cost).with citizenswith employers they are already talking about you .Government Information technology and Services (GITS)111 112. A channel to communicate to target groups (with lowercost).Government Information technology and Services (GITS)112 113. How to Benefit ofUsing Social Network Service?Social network service can be appliedto all types of the organization. Government Information technology and Services (GITS) 113 114. Social network service can be applied to all typesof the organization. Government Information technology and Services (GITS) 114 115. How to Benefit of Using Social Network Service?A tool for monitoringortracking consumer.Government Information technology and Services (GITS)115 116. A tool for monitoring or trackingconsumer.Foursquare = Location Base Social Network Government Information technology and Services (GITS) 116 117. How to Benefit of Using Social Network Service?There are nocosts to contractoutsource to do the researchconsumer behavior.Government Information technology and Services (GITS)117 118. Government Information technology and Services (GITS)118 119. Government Information technology and Services (GITS)119 120. How to Benefit of Using Social Network Service?A tool for customerrelationshipmanagement (CRM).Government Information technology and Services (GITS)120 121. A tool for customer relationship management(CRM). Online Paperhttp://www.misterdonut.co.th/06_misdoclub/index.phpGovernment Information technology and Services (GITS) 121 122. A tool for customer relationship management(CRM).Paper Onlineehttp://www.misterdonut.co.th/06_misdoclub/index.phpGovernment Information technology and Services (GITS) 122 123. How to Benefit of Using Social Network Service?Develop or Improve product/services. Customer satisfaction Brand ValuedGovernment Information technology and Services (GITS)123 124. How to Benefit of Using Social Network Service?Customer Relationship ManagementCustomer Experimental ManagementCustomer EngagementGovernment Information technology and Services (GITS)124 125. How to Benefit of Using Social Network Service?Example(GMM+Puriku) http://www.golf-mike.com/index.phpGovernment Information technology and Services (GITS) 125 126. How to Benefit of Using Social Network Service?Example(GMM+Puriku)http://www.puriku.com/coin.html p pGovernment Information technology and Services (GITS)126 127. How to Benefit of Using Social Network Service?activities toPreparation ofachieve the objective goals.Government Information technology and Services (GITS)127 128. Preparation of activities to achieve the objectivegoals. Lets see what the consumers want Like Fan PageGovernment Information technology and Services (GITS)128 129. What is the Interesting of Social Network Service for Government Agencies?1. Number of users that social networking increasedg rapidly.2. Today, all groups use social network based on different interests life style.3. Advances in technology that supports social networking usage is more convenience.4. Consumers prefer t use social networking t4 C f to i l t ki to increase.5. The use of social networking via mobile phone in Thailand. Government Information technology and Services (GITS)129 130. Do you knowWhat is the interesting ofsocial network service forgovernment agencies?Government Information technology and Services (GITS)130 131. Top 10th countries with the mostpopulation in the worldGovernment Information technology and Services (GITS)131 132. Top 10Th Countries with the Most Population in the WorldDecember, 2010 http://en.wikipedia.orgGovernment Information technology and Services (GITS) 132 133. Top 10Th Countries with the Most Population in the WorldDecember, 2010 http://en.wikipedia.orgGovernment Information technology and Services (GITS) 133 134. Number of Users That Social NetworkingIncreased RapidlyDecember, 2010 http://www.checkfacebook.compGovernment Information technology and Services (GITS) 134 135. Top 10Th Countries with the Most Population in the WorldDecember, 2010571,874,340 http://en.wikipedia.org Government Information technology and Services (GITS) 135 136. Interesting FACT!g If Facebook were acountry, it would the 3th most populated in thep pword on December,20101,341,430,000 1,188,080,000 571,874,340310,953,000 231,369,500http://en.wikipedia.org136 Government Information technology and Services (GITS) 137. Number of Users That Social NetworkingIncreased Rapidly December, 2010December, 2010 http://www.checkfacebook.compGovernment Information technology and Services (GITS) 137 138. Number of Users That Social NetworkingIncreased Rapidly December, 2010December, 2010 http://www.checkfacebook.compGovernment Information technology and Services (GITS) 138 139. Number of Users That Social NetworkingIncreased RapidlyDecember, 2010 Female54.90% (3,661.160)Male ( )45.10% (3,005.360) 36.30% (2,444.280)31.70% (2,136.500)http://www.checkfacebook.com pGovernment Information technology and Services (GITS)139 140. Number of Users That Social NetworkingIncreased Rapidly http://www.marketingoops.com/reports/metrix/facebook4/Government Information technology and Services (GITS)140 141. What is the Interesting of Social Network Service for Government Agencies?1. Number of users that social networking increasedg rapidly.2. Today, all groups use social network based on different interests life style.3. Advances in technology that supports social networking usage is more convenience.4. Consumers prefer t use social networking t4 C f to i l t ki to increase.5. The use of social networking via mobile phone in Thailand. Government Information technology and Services (GITS)141 142. Today, All Groups Use Social network Based onDifferent Interests Life Style0618253440Gen - ZGen - MGen - Y Gen - XGen - B Government Information technology and Services (GITS) 142 143. Today, All Groups Use Social network Based on Different Interests Life StyleGen - YGGen - Z Gen - BGen - x Gen - MGovernment Information technology and Services (GITS)143 144. What is the Interesting of Social Network Service for Government Agencies?1. Number of users that social networking increasedg rapidly.2. Today, all groups use social network based on different interests life style.3. Advances in technology that supports social networking usage is more convenience.4. Consumers prefer t use social networking t4 C f to i l t ki to increase.5. The use of social networking via mobile phone in Thailand. Government Information technology and Services (GITS)144 145. Social Network Services Advances in Technology That Supports Social Networking Usage is more ConvenienceGovernment Information technology and Services (GITS)145 146. July, 2010http://mashingup.wordpress.com/ p g p pGovernment Information technology and Services (GITS)146 147. What is the Interesting of Social Network Service for Government Agencies?1. Number of users that social networking increasedg rapidly.2. Today, all groups use social network based on different interests life style.3. Advances in technology that supports social networking usage is more convenience.4. Consumers prefer t use social networking t4 C f to i l t ki to increase.5. The use of social networking via mobile phone in Thailand. Government Information technology and Services (GITS)147 148. Consumers Prefer to Use Social Networking to IncreaseEdison Researchhttp://www.edisonresearch.com/ Government Information technology and Services (GITS) 148 149. July, 2010http://www.socialbakers.com/facebookstatistics/thailand/Government Information technology and Services (GITS) 149 150. How Often Thai People Access into pSocial Networking?July, 2010Government Information technology and Services (GITS)150 151. How Often Thai People Access into pSocial Networking?July, 2010Government Information technology and Services (GITS)151 152. What Do You Do the Most in SocialNetworking in ThailandJuly, 2010Government Information technology and Services (GITS)152 153. What is the Interesting of Social Network Service for Government Agencies?1. Number of users that social networking increasedg rapidly.2. Today, all groups use social network based on different interests life style.3. Advances in technology that supports social networking usage is more convenience.4. Consumers prefer t use social networking t4 C f to i l t ki to increase.5. The use of social networking via mobile phone in Thailand. Government Information technology and Services (GITS)153 154. The Use of Social Networking via MobilePhone in Thailand July, 2010http://mashingup.wordpress.com/ p g p pGovernment Information technology and Services (GITS)154 155. What Im going to talk about ? g g1. Introduction to social network service.2. The nature of the social network service.3.3Type of social network service. f4. How to benefit of using social network service.5. How to use social network service for government agencies.6. Strategies to apply social network service efficiency.7. Problems of using social network service.Government Information technology and Services (GITS)155 156. How to Use Social Network Service for government AgenciesUp date new fact to public.Government Information technology and Services (GITS)156 157. Up date new fact to p ppublic.@ThaiSEC_News Government Information technology and Services (GITS) 157 158. How to Use Social Network Service for government AgenciesMotivating people toparticipate in discussions to finda solution together. l ihGovernment Information technology and Services (GITS)158 159. Government Information technology and Services (GITS)159 160. Government Information technology and Services (GITS)160 161. How to Use Social Network Service for government AgenciesCreate a centralized hub tothe problem.Government Information technology and Services (GITS)161 162. Create a centralized hub to the problem.p http://ecatalog.treasury.go.th/home/index.phpGovernment Information technology and Services (GITS)162 163. How to Use Social Network Service forgovernment AgenciesBeB prepared before th crisisdb f the i ihappens.happens Both in terms of personneland channels of communication online. Government Information technology and Services (GITS) 163 164. Be prepared before the crisis happens. Both in p pppterms of personnel and channels of communication online.http://ecatalog.treasury.go.th/home/index.phpGovernment Information technology and Services (GITS) 164 165. How to Use Social Network Service forgovernment AgenciesSocial Network Services can accessmuch easier with l hiith lower costs.t Government Information technology and Services (GITS) 165 166. Social Network Services can access much easierwith lower costs.Government Information technology and Services (GITS)166 167. Good Reasons to Consider for Using SocialNetworking in Government Agencies by Executives.Government Information technology and Services (GITS)167 168. Good Reasons to Consider for Using Social Networkingin Government Agencies by ExecutivesA tool of communication is quickly andpowerful with lower cost.Contribute to intimacy with the related party.Reduce bad news or gossip that someone talkingin hi the organization. i iGovernment Information technology and Services (GITS)168 169. Good Reasons to Consider for Using Social Networkingin Government Agencies by ExecutivesCreate a good image for the organizationorganization.Channel for distributing knowledge knowledge.Opportunity to access important news informationnews,and new technology.Government Information technology and Services (GITS)169 170. What Im going to talk about ? g g1. Introduction to social network service.2. The nature of the social network service.3.3Type of social network service. f4. How to benefit of using social network service.5. How to use social network service for government agencies.6. Strategies to apply social network service efficiency.7. Problems of using social network service.Government Information technology and Services (GITS)170 171. StrategiesSt t ito Apply Social ApplNetwork ServiceEfficiency forGovernmentAgencies Government Information technology and Services (GITS) 171 172. Strategies to apply social network servicesefficiency f government agencies ffi i for ti What is the purpose of p pusing your social networking?Government Information technology and Services (GITS)172 173. Strategies to apply social network servicesefficiency f government agencies ffi i for ti Wholl be responsiblefor monitoring your online social network in the organization? t k i thi ti ?Government Information technology and Services (GITS)173 174. http://twitter.com/#!/Patee122Government Information technology and Services (GITS)174 175. http://twitter.com/#!/HereHorRSGovernment Information technology and Services (GITS)175 176. Strategies to apply social network servicesefficiency f government agencies ffi i for tiLooking for people or groupsyou want to build the network.Government Information technology and Services (GITS)176 177. Strategies to apply social network servicesefficiency f government agencies ffi i for tiDo you need to decide which toolsbest meet goals? lGovernment Information technology and Services (GITS)177 178. Strategies to apply social network servicesefficiency f government agencies ffi i for ti Create a profile and write your py description of your business properly.Government Information technology and Services (GITS)178 179. Strategies to apply social network servicesefficiency f government agencies ffi i for tiWriting or finding contentthat isthe key to success. h kGovernment Information technology and Services (GITS)179 180. Strategies to apply social network servicesefficiency f government agencies ffi i for ti Create a schedule to implementand evaluate.lGovernment Information technology and Services (GITS)180 181. Whats happen when Content is the ki ? C i h king?Government Information technology and Services (GITS)181 182. What Im going to talk about ? g g1. Introduction to social network service.2. The nature of the social network service.3.3 Type of social network service.f4. How to benefit of using social network service.5. How to use social network service for government agencies.6. Strategies to apply social network service for government agencies efficiency..7. Problems of using social network service.Government Information technology and Services (GITS)182 183. Problems of Using Social Network Service Virus problems that come p with social networking. Government Information technology and Services (GITS) 183 184. Problems of Using Social Network Service Virus problems that come with social networking. E-mail virus sent byfacebook. Government Information technology and Services (GITS) 184 185. Problems of Using Social Network Service Government Information technology and Services (GITS) 185 186. Problems of Using Social Network Service Virus problems that come with social networking. E-mail virus sent by facebook. Virus that comes in various f Vith t i iforms clip.li The virus comes in the application formform. The virus comes in the form of a URL linklink. Government Information technology and Services (GITS) 186 187. Problems of Using Social Network ServiceProblem of penetration of personalinformation users social network. Government Information technology and Services (GITS) 187 188. U.S. Senator fear no personal; facebook adjusttheth new policy liWhat happens is that users personal information will become public information. Both urban or residential areas, or the bid i lh like, attention to detail including a group of friends. U.S. Senator that view may l d t th growth of ilead to the th f unwanted advertising http://y29.wikidot.com/5220221045Government Information technology and Services (GITS) 188 189. Carnival Cruise Lines amended PrivacyofficiallyGovernment Information technology and Services (GITS)189 190. Problems of Using Social Network Service Writing about the secrets of the organization revealed in the social network Government Information technology and Services (GITS) 190 191. Problems of Using Social Network Service Other problems Cant control the messageg Requires resources to moderate Digital Divide Government Information technology and Services (GITS) 191 192. Problems of Using Social Network Service Other problems Still being defined no SOPs Knowledge is not the tricks of using a social network of employees. Government Information technology and Services (GITS) 192 193. Traffic LinkedTogetherGovernment Information technology and Services (GITS)193 194. December14,2010Traffic Linked Together https://twitter.com/deqpthailand Government Information technology and Services (GITS)194 195. December14,2010Traffic Linked Togetherhttp://www.facebook.com/deqpthailand#!/deqpthailand?v=wall pqp qp Government Information technology and Services (GITS) 195 196. December14,2010Traffic Linked Togetherhttp://www.deqp.go.th/ Government Information technology and Services (GITS) 196 197. Traffic Linked Together December14,2010 http://www.deqp.go.th/Government Information technology and Services (GITS)197 198. December14,2010Traffic Linked Together http://www.gth.co.th http://www.deqp.go.th/ Government Information technology and Services (GITS)198 199. Traffic Linked TogetherGovernment Information technology and Services (GITS)199 200. Traffic Linked TogetherGovernment Information technology and Services (GITS)200 201. Traffic Linked Together December14,2010http://www.mict.go.th/main.php?filename=indexGovernment Information technology and Services (GITS)201 202. Official Website of CooperativePromotion Department January 14, 2010 http://www.cpd.go.th/cpd/cpdinter/index.htmpp g p p Government Information technology and Services (GITS) 202 203. Traffic Linked TogetherGovernment Information technology and Services (GITS)203 204. Traffic Linked TogetherGovernment Information technology and Services (GITS)204 205. Traffic Linked TogetherGovernment Information technology and Services (GITS)205 206. Traffic Linked Togetherhttp://www youtube com/gth2004http://www.youtube.com/gth2004Government Information technology and Services (GITS)206 207. Traffic Linked Togetherhttp://www.gth.co.th/th/articles_detail.php?articles_id=4 p //g/ / p pGovernment Information technology and Services (GITS) 207 208. Conclusionsof Using SocialNetworking forGovernmentAgencies Government Information technology and Services (GITS) 208 209. ConclusionsSocial Networking as akind of tools toremove negative limits for consumers. ti li it Government Information technology and Services (GITS) 209 210. ConclusionsSocial networking in the media market would notjust f d fad M k ti . Marketing Government Information technology and Services (GITS) 210 211. ConclusionsBrand of social networking may be a fadmarketing. k ti Government Information technology and Services (GITS) 211 212. ConclusionsSocial networking as a tool to meet individualneeds as well. d Government Information technology and Services (GITS) 212 213. ConclusionsAlthough social networking is popular. But it isnot the primary i hi integrated dmarketing communication (IMC)(IMC). Government Information technology and Services (GITS) 213 214. Communication Model Social Network ServicesWebsite Objective Goals jSource:St.ElmoLewisGovernment Information technology and Services (GITS) 214 215. ConclusionsIncrease New Customers Opportunities to find new customers in the future.Government Information technology and Services (GITS)215 216. Public relations @ThaiSEC_News @ To T stop the rumors htrue news@ThaiSEC_InvesED Information toinvestors. Government Information technology and Services (GITS)216 217. Government Information technology and Services (GITS)217 218. Government Information technology and Services (GITS)218 219. To educate investorsinvestors.Government Information technology and Services (GITS) 219 220. What the government is concerned to bring thesocial network i th organization i l t k in the i ti Corporate insiders may be compromised. Ct i idb i d Staff are obsessed with World Online. The information is not accurate to the outside.Modifying or censoring the informationcontent.To receive the data is not reliableand invalid.Government Information technology and Services (GITS)220 221. Recommendations of using social networkf government agencies.fort i Goovern1. Within the organization should have security policies for using.nmen Agencie2. Provide i t2 Pid instructions hti how t use social toi l network in the workplace for employees nt3. Must b3 M t be personally id tif ill identifying.4. Investment in equipment to manage and monitor activities on social network. itti iti i l t k5. Planning the impact of unexpected things that might happen in the f t i ht hi th future. esGovernment Information technology and Services (GITS) 221 222. Recommendations of using social networkf government agencies.fort iGo6. Policy t restrict access t application systems6 P lito t i ttoli tit overn and information on the social network. nmen Agencies7. And other else.nte Government Information technology and Services (GITS)222 223. Recommendations of using social networkf government agencies.fort i1. Violations of rules and regulations of the organization.Use2. The internal information can be released outside the organization.ers3. The internal and external information together. g4. Do not use personal accounts to the same organization as the account name.Government Information technology and Services (GITS)223 224. Recommendations of using social networkf government agencies.fort i5. Do not use personal accounts is the same organization account.Use6. And other else.ersGovernment Information technology and Services (GITS)224 225. SummaryBringing Social Networking into the government agencies. Consider the safety of the organization is the first priority. Government Information technology and Services (GITS) 225 226. Summary To Set up clear policies to use. PromotionControllingC t lli To organize in order to reduce grisks and negative impacts to use.Government Information technology and Services (GITS) 226 227. SummaryEthics of the employees As part of the discipline. To review the information before twit or re- twit. Government Information technology and Services (GITS)227 228. SummaryAccuracy / ReliableData Can check the proofFacts more personal opinionsF l i i Government Information technology and Services (GITS) 228 229. Summary To update knowledge about the securityawareness to employees. Government Information technology and Services (GITS) 229 230. Summary Limitations It I may be not successful b f l Opportunities are notppsuccessful because of the socialnetwork need to think about thetypes of products and serviceservice.Otherwise, the output will notbe successful. Government Information technology and Services (GITS) 230 231. Summary LimitationsData d I fD t and Information tiMust Do not forget thatg this channel is a channel that is highly sensitive. Whatever entered into the online editions editions. We can not get back easily. Government Information technology and Services (GITS)231 232. Summary Concepts will develop their own social network. Government Information technology and Services (GITS) 232 233. Government Information technology and Services (GITS)233 234. Government Information technology and Services (GITS)234 235. Q&A www.gits.net.thitt th Government Information technology and Services (GITS) 235 236. Research Examples for Social NetworkGovernment Information technology and Services (GITS)236 237. Research Examples for SocialNetworkInfluence of social network service on the purchase ofgoods and services. Baby usersMedium usersHardcoreGovernment Information technology and Services (GITS) 237 238. Research Examples for SocialNetworkInfluence of social network service on the purchase ofgoods and services.Medium users 40% 48% Baby users 12% HardcoreGovernment Information technology and Services (GITS) 238 239. Research Examples for SocialNetworkInfluence of social network service on the purchase ofgoods and services.If you l k i t look in terms of revenue growth ff th from each group. hNo influence onthe i h increase of revenue at all. f llBaby users = 48%Government Information technology and Services (GITS)239 240. Research Examples for SocialNetworkInfluence of social network service on the purchase ofgoods and services.If you l k i t look in terms of revenue growth ff th from each group. h Resulting inincreasedMedium users = 40% revenue to 5 percent.Government Information technology and Services (GITS)240 241. Research Examples for SocialNetworkInfluence of social network service on the purchase ofgoods and services.If you l k i t look in terms of revenue growth ff th from each group. hResulting in reducedrevenue to 14 percent.Hardcore = 12%Government Information technology and Services (GITS)241 242. Reference http://socialmediagovernance.com/policies.php http://www.howto.gov/social media/using social http://www.howto.gov/socialmedia/usingsocial mediap // qba o co /go ee po cy http://www.inqbation.com/governmentpolicy ontheuseofsocialmedia/ Government Information technology and Services (GITS) 242 243. Presented byOnion Head Siriporn Pongvinyoo mrkokung@hotmail.comGovernment Information technology and Services (GITS)243