1

CHAPTER-1

INTRODUCTION

2

INTRODUCTION

Cochin Exports Group, established in 1989 and backed by Non Resident Indians,

has over the years evolved as one of the most reputed and respected distributors

of quality, aftermarket Automotive products and Consumable electrical goods

across Kerala and Tamil Nadu. 'Team work of trust' has been the insignia of our

success and has impelled us to serve our customers with vigor. The group has

also been adept in catering to its international customers via its in house export

division

An NRI group embodied by the values of trust and diligence, Cochin Exports

Group has been in the forefront of innovation, constantly adapting to the chang-

ing market and adhering to customer needs. Being the authorized distributor/

stockist of all leading aftermarket Automotive Spares, Car Accessories, Car info-

tainment products and Automotive/Inverter batteries, we have savoured a strong

foothold throughout Kerala since 1989 and parts of Tamil Nadu for past 25 years

with credible bench marking in distributing best in class products, with quality of

highest order.

Being the authorized distributor/stockist of all leading aftermarket Automotive

Spares, Car Accessories, Car infotainment products and Automotive/Inverter bat-

teries, we have savoured a strong foothold throughout Kerala, since 1989 and

parts of Tamil Nadu for past 25 years, with credible bench marking in distribut-

ing best in class products with quality of highest order.

3

OBJECTIVES OF THE STUDY

Primary Objective:

The primary objective of the study is to acquire practical knowledge about

the functioning of the organization with special reference to each department.

Secondary Objectives:

To know how each departments function.

To briefly outline the company and the industry which the company

belongs.

To understand practical side of the management.

To have a practical knowledge of the application of the management

theories.

To study the new techniques adopted by the management for their

improvements in quality.

To study about the working environment of an organization.

To identify the training and development needs and its importance in the

field.

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SCOPE OF THE STUDY

The demand for products is very high internationally. In such a situation a

company like Cochin Exports with ten percent exports in coir products, has

created a brand. They have most modern and imported machineries and ISO

certified production techniques.

Related study regarding:

Profile of the company as well as industry.

Overall functioning of the company.

Present position and performance of the company.

LIMITATIONS OF STUDY

The time was inadequate to conduct a deep study. Special attention is

needed to study all the departments.

The customer segment of the company is very widespread and so the

study may cover only a part of the total spectrum.

Organizational authorities may be reluctant to disclose confidential mat-

ters.

Lack of experience of the researcher as the study is conducted by a single

person and so the scope is limited.

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CHAPTER-II

INDUSTRY & COMPANY PROFILE

6

Cochin Exports Group, established in 1989 and backed by Non Resident

Indians, has over the years evolved as one of the most reputed and respected

distributors of quality, aftermarket Automotive products and Consumable

electrical goods across Kerala and Tamil Nadu. 'Team work of trust' has been the

insignia of our success and has impelled us to serve our customers with vigor.

The group has also been adept in catering to its international customers via its in

house export division.

Our VisionBe a sound and performing trade partner for Principals and a preferred and

reliable supply source to the expansive dealer network/customers of Automotive

aftermarket Spares, Genuine Accessories & Car infotainment devices, Electrical

consumer items, Power storage - back-up systems - conventional & renewable

energy sources.

Who we are and what we do?

An NRI group embodied by the values of trust and diligence, Cochin Exports

Group has been in the forefront of innovation, constantly adapting to the chang-

ing market and adhering to customer needs. Being the authorized distributor/

stockist of all leading aftermarket Automotive Spares, Car Accessories, Car info-

tainment products and Automotive/Inverter batteries, we have savoured a strong

foothold throughout Kerala since 1989 and parts of Tamil Nadu for past 25 years

with credible bench marking in distributing best in class products, with quality of

highest order.

Being the authorized distributor/stockist of all leading aftermarket Automotive

Spares, Car Accessories, Car infotainment products and Automotive/Inverter bat-

teries, we have savoured a strong foothold throughout Kerala, since 1989 and

7

parts of Tamil Nadu for past 25 years, with credible bench marking in distribut-

ing best in class products with quality of highest order.

We also deal in export of general merchandise of all sorts with special emphasis

to sourcing and exporting of automotive spares.

Our portfolio also has in recent, extended to consumable electrical products, such

wires and cables, electric fans,ceiling and pedestal, CFLs,LED lamps and modu-

lar switches for domestic use.

Our branches are listed below:

COCHIN EXPORTS PVT. LTD.

CEL MARKETING PVT. LTD.

CEL TRADING & AGENCIES PVT. LTD

CEL INFRASTRUCTURES & REALTY SERVICES PVT. LTD

ACELR TECH LABS PVT. LTD.

Registered Office of the Group Companies

COCHIN HOUSE,

By Pass Junction,

M K K Nair Road, Edappally P.O.,

Cochin - 682 024

Kerala, India

Tel: 04842345873/Fax 04842340849

Email:ho@cochinexports.com

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PRODUCT PROFILE

CATEGORY VENDOR'S NAME BRAND LOGO

Bearings ABC BEARINGS LIMITED

Beadings/Rubber parts ALP OVERSEAS PVT LTD

Foot Mats ALP PLASTICS PVT LTD

2W/4W/Tubular Batteries, Home UPS

AMARA RAJA BATTERIES LTD

Central Lock, Power Window, Parking sensors, Tracking sensors

AUTOCOP (INDIA) PVT. LTD

Speakers, Head units, Navigators

BLAUPUNKT INDIA PRIVATE LIMITED

Brake parts, Brake pads, Fluids

BOSCH

Plugs FEDERAL MOGUL GOETZE (INDIA) LIMITED

Shock absorbers, Struts, Bush kits & Gas springs

GABRIEL INDIA LTD

2&3 wheeler parts IFB INDUSTRIES LIMITED

Suspension Parts SUBHASH AGENCIES

Chains L G BALAKRISHNAN & BROS LTD

Clutches Disc, Cover Assy, Flywheel Assy,INA Bearing

LUK INDIA PVT.LTD.

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CATEGORY VENDOR'S NAME BRAND LOGO

Navigation systems CE INFO SYSTEMS PVT. LTD.

Clutches, Brake Shoes, Brake Pads

MAKINO AUTOMOTIVE PVT.LTD.

Wiper Blades BOSCH LIMITED

Door Visors MINDA DISTRIBUTION AND SERVICES LTD(KERALA)-UNO

Light Assemblies NEOLITE ZKW LIGHTINGS PVT LTD

Bulbs OSRAM INDIA PVT. LTD

Belts PIX TRANSMISSIONS LTD

Relays, Wiring Harness PMP AUTO COMPONENTS PVT LTD

Speakers SUPREME AUDIOTEK PVT. LTD

Filters MAHLE FILTER SYSTEMS INDIA LTD

Gaskets & Dyna bonds TALBROS INTERNATIONAL LTD

Oils TOTAL OIL INDIA PRIVATE LIMITED

Bearings USHA INTERNATIONAL LIMITED

Pistons, Rings, Engine Valves

SHRIRAM PISTONS & RINGS LTD.

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CATEGORY VENDOR'S NAME BRAND LOGO

Speedometer cables INDICATION INSTRUMENTS LTD

Rubber parts, Oil seals VEE TEE AUTO MFG CO PVT LTD

CAREERS

"People are our greatest asset” and “People come first” is an emotion experienced

by our employees. We strive to provide a stimulating environment with high lev-

els of motivation, empowerment and recognition, while removing obstacles that

hinder creativity. In this energized atmosphere we share successes while setting

new standards of excellence.

MISSION

“To offer Cochin Exports as one step shopping point for your entire floor covering needs”

VISSION

“Delight the customer with eco and wallet friendly floor coverings enhancing the beauty and

hygine of the environment by delivering products of highest quality on time”

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ORGANIZATIONAL CHART

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CHAPTER - IV

DEPARTMENTS

SAMPLE DEPARTMENT

PURCHESE DEPARTMENT

MARMETING DEPARTMENT

FINANCE DEPARTMENT

I T DEPARTMENT

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SAMPLE DEPARTMENT

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DEPARTMENT CHART

Sample department is the first and important department that

comes before the production department. The scope of the sample department is to develop

the samples according to buyer’s requirement and developing samples according to world

fashion and trend.

In sample department first the buyer gives the order of any mat of his choice to the

sample department. When the buyer sends the requests, some time he sends the design of his

choice and in some cases he asks the company to send the design for him. The sample

department has its own designers who draw the design for the buyers. When the buyer accepts

PRODUCTIONMANAGER

SENIOR EXECUTIVE

DESIGNERS

STAFF MEMBERS

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the design send by the company, then that particular design is given a specific number. If there

any change recommended by the buyer, it will done and given a new serial number. Then the

buyer sends the acceptance of the design.

After all the acceptance procedure is over, then the sample department

creates a stock order. This checks whether the company’s store has that much of stock to fulfill

the order. Then the plates and mats are brought and printing is done. Normal cases there make

three sample pieces and out of which one is send to the buyer. If there any alternation is

needed, then it will send back for modification and buyer places the order. Finally that order

moves to the production department and production starts.

The sample pieces are printed in the sample department itself and not in the

printing section of the production department. According to the design plates are designed and

with the plates the mats are printed.

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PURCHASE DEPARTMENT

PURCHASE DEPARTMENT

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This department plays a vital role in carrying out the process very smoothly.

The products from primary societies are purchased through regional offices. The

prices are fixed by the board of directors. Coir yarn is the most abundant item

purchased. It is priced according to the type and Runnage are 8-10 types of coir

yarn. Before purchase is done the quality of the yarn will be checked as per ISO

9001:2000 standards. Production planning along with selection of raw materials

to be purchased shall be done by purchases department

DEPARTMENT CHART

Purchase department is responsible for bargaining,

procuring, managing and storing the raw material needed for the production. This

PURCHASE MANAGER

STORE MANAGER

ASST. PURCHASE MANAGER

STAFF MEMBERS

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department plays a vital role in carrying out the process very smoothly. This

department includes two sections. One is purchase and the other is store.

PROCEDURES FOR THE PURCHASING

NEED REQUISITION

First of all the needed items often brought to the attention to

the purchase department by the store section through a purchase requisition.

NEED REQUISITION

VENDOR SELECTION

PREPARATION OF PURCHASE ORDER

FOLLOW UP

MAKING PAYMENT

DETERMINATION OF PIRICE

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VENDOR SELECTION

Company follows vendor system for purchasing the raw materials. Vendor

applications are issued from the company and maintain a register of selected vendors. Vendor

rating systems are followed by the company. The vendors who are giving quality material at

the lowest price, prompt delivery would be selected. Credit period followed by the company is

45 days.

DETERMINATION OF PRICE

The next function of this department is to secure the price for the items to

be purchased. The vendor providing the lowest price is selected.

PREPARATION OF PURCHASE ORDER

In this phase the purchase department prepares the purchase orders and

sends it to the suppliers.

ACCEPTANCE OF PURCHASE ORDER

After sending the order the vendor provides the acceptance receipt and is

accepted by the company and properly maintained.

FOLLOW UP

Follow up is also done to ensure the timely delivery of material.

MAKING PAYMENTS

Final function is to check the invoice and approving it for making payment

to the supplier. It is only provided to those who provide the invoice properly and also maintains

the register of various invoices.

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TYPES OF PURCHASES There are mainly two purchases made by the company:

Mat purchase

Miscellaneous purchase

Coir purchase

MAT PURCHASE

The major function under this process is the purchase of various

materials like BCI and other mats. For this type of purchase, sometime company buys some of

the materials from the local vendors.

For the purchase of the materials like coir and yarn needed for the

production of the mats are purchased from the local vendors. They invite quotations and for the

purchase of materials like rubber powder and glue they outsource the material from outside

India. Whenever the material reaches the company it will pass to the quality section to measure

the quality for the material made by the purchase department.

MISCELLANEOUS PURCHASE

It will include the purchasing of various materials like machinery parts,

computers and other miscellaneous materials which is needed for the production as well as

administration of the company.

For purchasing both there is a purchase committee. They will consider all the

matters regarding purchase of materials whenever the purchase requisition received. The

purchase committee consists of:-

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Purchase manager

Finance manager

General manager

By the purchase department the company purchases all the materials

which have affordable price. Whenever the material reaches the company it checks the quality

of raw materials.

For the maintenance of the material company uses ABC Analysis methods for better

inventory control. Also the raw materials are purchased in the form of bulk.

Functions of purchasing Department

Planning inventory level

Identifying vendors

Procurement of quality raw materials

Issue of purchase order

Monitor record level

Co-ordinates with production department

Periodical feedback to vendor through an evaluation process

STORES DEPARTMENT The stores department is functioning as a part of purchase department.

Stores department find out any shortage and surplus in stock and inform purchase department

for giving and taking orders. The major function of this department is to store both raw

material and finished products. Also it will issue the raw materials to the production

department.

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Objectives:

To give information regarding the availability of spares, chemicals etc.

To provide all materials for different departments

Keeping of materials with proper indication

Proper information relating to stock levels of different materials.

FUNCTIONS OF STORE DEPARTMENT

First of all the section receives raw materials through purchase department and stores

here.

According to the transfer note, which is send by the purchase section to the store

section receives the raw material.

Another function is to check the quality of the raw materials received. Only which are

passed after checking the quality are transferred to the production department for

producing various mats. Some of the finished products are also stored in this section.

SUB DIVISIONS OF STORE DEPARTMENT PVC Mat Store

Coir Store

Dying House Store

Paint Store

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Chemical Store

Finished Goods Store

Stenciling Store.

STORES DEPARTMENT CHART

GENERAL MANAGER

STORE MANAGER

STORE INSPECTOR STORE IN CHARGE

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HUMAN RESOURCE DEPARTMENT

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DEPARTMENT CHART

“THE MOST VALUABLE ASSET OF EVERY ORGANIZATION,

THE HUMAN RESOURCE… HR department is considered as an indispensable part of every organization.

Without HR department an organization cannot manage and administer various

functions and activities.HR department is practicing various programs including

human resources planning recruitment and selection training and development

and induction programs, welfare and social security measures job analysis and

evaluation compensation management system, grievance handling measures,

work committee, measures to reduce turnover and absenteeism

SENIOR MANAGER HRD

HR MANAGER

ASSISTANT MANAGER

OFFICE ASSISTANTS

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FUNCTIONS OF THE HR DEPARTMENT

Recruitment and selection

Performance appraisal

Training and development

Welfare activities

Attendance management

Wage and salary management

ESI scheme administration

RECRUITMENT & SELECTION

This is the most important function of this

department. This is because qualified employees should be placed for the job. It

is the process of selecting for and obtaining applications from right persons. The

DC MILL’s recruitment goal is to attract and employ a high qualified and diverse

work force to provide quality services to the company for long time.

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The first step in responding to a vacancy is to review the

organizational need and determine the most effective way to support the

company’s mission. Factors to consider when evaluating a vacant post should

include the organization’s current business needs, program requirement as well as

changes in the positions reporting relationship, duties and responsibilities,

employment.

DETERMINING SELECTION CRITERIA

The first step in attracting and hiring qualified candidates is to review,

revise or develop a carefully prepared Employee Work Profile (EWP). The EWP

is the corner stone for the recruitment process and is the basis for validating

employment decisions. Human Resources should review the EWP to resolve any

questions prior to recruitment.

The company recruits employees through the following sources:

1) Contacts through present employees

2) Former employees

3) Through advertisements

4) Through personnel consultants

5) Campus recruitment

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SELECTION

Steps involved:

1. Preliminary Interview/Group Discussion

2. Application Blank

3. Employment tests

4. Employment Interview

5. Reference check

6. Medical exam

7. Final selection

TRAINING AND DEVELOPMENT

The company is providing training to existing as well as

new workers as and when necessary. Fully fledged training programs are adopted

by the company. Company maintains a training calendar through which company

forecast its training programs. Off the job as well as on the job training is

provided.

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Fresh candidates are given induction training and existing

employees will be given ob the job training. For fresh candidates give an

induction program along with the 3 months training.

WELFARE ACTIVITIES

Organizing welfare facilities for employees is an essential

function of the H R Department. Welfare activities include the following:-

SNEHABHAVAN –Company provide house under Sneha Bhavan

program to those workers who does not have house.

TOUR PROGAMME – Company has conducting annual tour programs

every year to various places for entertaining the workers and staffs.

WEDDING PROGRAMME – One of the appreciable welfare activity

conducted by the company is the wedding programs for the poor sections,

mostly orphans and also conduct wedding programs for the workers.

EDUCATION FACILITIES – Along with the above mentioned

activities, company provides education facilities for the children of

employees of the company.

COMPENSATION MANAGEMENT SYSTEM

Cochin Export is maintaining effective compensation management

system so as to give prompt and correct payment to its employees. They are also

giving incentives to its workers or employees to motivate their performance of

job.

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Grievance Handling Measures

The company is provided grievance box in each working unit

or sections so as to put complaints and suggestions by the employees.

Works Committee

To maintain a good industrial relation, Cochin Exports create

works committee which includes participants from almost all departments &

sections. Problems of all employees are discussed & solved in the works

committee. Works committee meets once in three months.

Identity card

The HRD department issues covered smart card to employees. It contain stamp

size photograph of the employees, designation, employee code, department. The

employee should carry the identity card during work hours.

LABOUR WELFARE

1) Providing shelters, Rest rooms and Lunch rooms

2) Providing vehicle shed.

3) Providing purified drinking water.

4) Providing Latrines and Urinals.

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5) Providing Masks.

6) Providing Medical Facilities.

7) Providing Vehicle Facilities.

TRADE UNIONS

H R Department is the department for Human resources.

Various trade unions are active in the company. Major trade unions in the

company are AITUC, BMS and CITU. H R department is maintaining a cordial

relationship with these trade unions.

Rewards and Recognition:

Motivating employees by rewarding sustained performance

is one of the four goals identified to support and operationalize the DCM’s

compensation philosophy. Often motivation can be achieved and enhanced

through recognition.

Monetary and Non-Monetary Awards:

The level of an employee contribution to the work unit,

company, should be considered when determining the award to be provided to

the employee. Recognition awards may be in the form of monetary and non-

monetary items. Monetary items are those paid by any negotiable instrument such

as cash, cheque etc. this type of awards also includes any item that can be easily

convertible into cash. Non-Monetary awards include items such as non-

refundable gifts, meals, trips, plaques, clothing, or other similar items.

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TYPE OF EMPLOYEE RECOGNITION PROGRAMMES:

Awards for length of service.

Employee suggestion program.

Employee recognition program.

SAFETY POLICY:

FIRE SAFETY POLICY::

1. Fire extinguishers are not to be removed from their proper locations

or discharged unless there is a true fire emergency.

2. Tampering with safety seals on any egress door is prohibited.

3. Exterior elevated areas (fire escapes, roofs, parapets, etc.) of

dormitories are designed to be used as a second means of egress in

an emergency. No items may be placed in these areas at any time

under any circumstances.

4. Safety signs and markings are not to be altered, defaced, destroyed,

covered, or removed.

5. Nothing may be affixed to any window or egress door(room entry

door, hall way door).

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6. Tapestries o other wall coverings must be hung vertically and must

at least 18 inches from any heat source. Nothing may be hung from

the ceiling.

7. Excessively disorderly conditions and the storage of excessive

amounts of paper, trash, and recyclables are prohibited.

8. No vehicles may be stored or parked in the areas.

9. Fire & Safety policy is a major criterion in performance evaluation.

10.In order to ensure that workers are complying with the company’s

fire code, the Security Department conducts periodic inspections.

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MARKETING DEPARTMENT

35

MARKETING DEPARTMENT:

Marketing is the most important function of the company. Coir yarn and

coir products are to be procured and marketing by the company. The purchase

price and selling price is fixed by the Board of Directors after considering the

cost of production

MARKETING DEPARTMENT

The Marketing Department aims at:

AGM MARKETING

MANAGER MERCHANDISING

ASSISTANT MANAGER

SUPERVISOR

OFFICE ASSISTANTS

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Acquiring new promotional strategies.

Forecast sales, price movements, cost etc and predict trends and prepare

sales budgets.

Maintaining statistics of sales and submit.

Reports at regular intervals.

Control marketing activities.

Developing marketing activities on the basis of product sales area, types of

customer quality standards.

Achieving & sustaining customer satisfaction.

Exploring new markets for the company.

Explore new distribution channel.

Develop new marketing policies.

Analyzing marketing situation.

Advice to board directors, if necessary.

Conducting market research.

Obtain and co ordinate necessary resources.

COMPETITORS:The main competitors are:

Palm fibbers

N C John & Sons

Alleppy Company

William Good acre

ADVERTISEMENTS

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Company does not give much importance to advertisements.

But the company has a website, from which one can get the full details regarding

the company. For meeting and attracting the customers they attend the

exhibitions organized by the foreign

countries. Mainly company attends the exhibitions conducted at Hanover

Demortise in Germany and from there the company meets its prospective

customers and gets orders from them.

SALES PROMOTION ACTIVITIES

The major sales promotion activities adopted by the company are:

For the Customers:

It allows exchange schemes occasionally and allows discounts for bulk

purchasing.

For the Dealers:

If the dealer purchases more than fixed amount, company gives some

benefits such as discount allowances.

For the Sales person:

Company provides benefits and other incentives for their better

performance.

Foreign exhibitions:

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In the post liberalized global scenario, Indian coir sector is facing stiff

competition from the substitute products like synthetics and other natural fiber

products. The voluminous nature of the product, low unit value compulsory

transshipments coupled with high freight rate are the areas of concern.

Because of the competition and changing trend some of the coir

products were forced to suffer a downward trend during the year. In these

circumstances the export promotional activities assume more importance.

With this view COCHIN EXPORTS organized participation of Indian coir

sector in exhibitions abroad during the last year. Some of the foreign

exhibitions participated by the company are:

New York home textile show, New York.

National hardware show, Las Vegas

Made in India, Shangai.

ORDER ENQUIRY

Through trade fairs

Enquiry through export through promotion council

Samples are developed according to the buyer’s

requirement and forwarded along with prices. Sample department takes care of

the same. On acceptance, the buyer forwards an order sheet containing details as

to the item required quality, price and terms of pay and with ship date as

required.

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On the receipt of the order, the order sheet is reviewed for quantity and ship date.

Once the order is reviewed, the company expresses its acceptance by forwarding

Performa Invoice, where in all details regarding the items to be produced; price,

ship date etc. are given. This enables the buyer to open letter of credit.

TYPES OF PAYMENT

These are the various terms of payment, which the company

accepts by mutual consent with the buyer

Telegraphic transfer

Cash against document

Letter of credit

TERMS OF SHIPPING

Free on board

Cost & freight

Cost, insurance & freight

WORK ORDER

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This is an internal document, which the department

issues to the production unit. After giving these, production facilities like dying,

weaving, stenciling etc are planned in advance.

SPECIAL INSTRUCTIONS AND PACKING INSTRUCTION

Special instruction is an internal document, which contains

details as to the quality parameters of a particular item as required by the buyer.

Packing instruction which also falls under the internal document is issued to the

production.

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FINANCE DEPARTMENT

DEPARTMENTAL STRUCTURE:

42

Finance is the life blood of every organization. Without finance

any business organization can sustain in the economy. It shows the growth of the

company. Finance department is responsible for all financial activities done by

the company and all the activities of finance department are controlled by

Qualified& experienced managers, accountant

This department deals with finance and its management. And

also keeps all the accounts of the company

FUNCTIONS OF FINANCE DEPARTMENT:

Preparation of annual accounts

Maintenance of books of accounts

Keeping proper books of accounts

Maintenance of cost records

Cost Reports

Profitability Analysis

Management Information System reports

Compulsion with various laws

Monitoring day-day transactions

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Follow up data and maintain documents

Tax planning

Presentation of statement

Maintenance of banking And treasury

PREPARATION OF FINANCIAL STATEMENT

One of the important responsibilities of the

department is the preparation of financial statement in a periodic basis and the

interpretation of this statement. This is quite helpful for the management in

ensuring proper control over the performance of the company and also to frame

up appropriate policy frame works.

The finance department prepares the following statements

Profit and Loss Account

Fund Flow Statement

Budget

SOURCE OF FINANCE

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The financial requirements of the company are meeting

through loans and advances from State Bank of India, plugging back of profit.

AUDITING

The books of accounts are checked by the auditors every year.

The types of audits conducted in COCHIN EXPORTS are:-

Statutory Audit

Where the audit in case of enterprise is made compulsory by law

Cost audit

It is the audit of all cost accounts and cost accounting policies.

Management audit

Management policies and guidelines

Internal audit

It is review of operations and records undertaken within a

business by a specially assigned staff of the organization. It is conducted to

evaluate the effectiveness of system

External audit

The external auditors of COCHIN EXPORTS are

K.K.PADMANABHAPILLAI& COMPANY Charted accounts Alapuzha.

Corporate audit

A corporate audit team consists of charted accounts of outside

the company conducts the audit.

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I T DEPARTMENT

46

I T DEPARTMENT

Recently IT department is implemented to perform

ENTERPRISE RESOURCE PLANNING. All the functions of the management

etc are designed and carried on under this. This is a live running program.

Features:

Developments all the time

Program maintenance.

Constant checking.

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CHAPTER - V

SWOT ANALYSIS

48

SWOT ANALYSISSTRENGTHS

Keeping quality products by using and standard raw materials.

The first ISO 9001-2000 certified company of coir products in In-

dia

First in the world for PVC backed coir products

Customer satisfaction is the key word for the organization.

From the year 2000 onwards, the company has been honored with

the best coir exporter by the Government of India.

Innovators of coir products.

It is a can percent export oriented company.

WEAKNESS

Company has no local market in Kerala and anywhere in India also.

There is no canteen facility for the employees, though it is not neces-

sary for organization with less than 500 permanent employees.

Recycling plants are not efficient.

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OPPORTUNITIES

An exporting company COCHIN EXPORTS can enter into other markets

in the wide spread geographical areas in the world.

The company can tap newer markets because the company has its own

potential to develop itself.

`Availability of raw material that is the local support is there, as Alappey is

highly concentrated with coir production.

Company is having a good project and implementation department. This

will have the capacity to produce new and variety products.

THREATS

o Tough competition

o The trade unions with political intervention can be a threat.

o Changing policies of the Government, though company is abide by the lo-cal rules and regulations

o Increase in the price of coir and labor charges.

o Inter union rivalries.

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CHAPTER – VI

FINDINGS & SUGGESTIONS

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FINDINGS

Major findings are

The experience of COCHIN EXPORTS in this field is for more than 15

years.

Developed countries like USA and Europe are the top Export Destinations

of the concern.

The concern participates in International Trade Fairs. It helps them to

exhibit its products, meet its customers and have personal interaction with

the buyers. This makes them easy to increase their productivity and sales

as the company produces on demand.

COCHIN EXPORTS is a 100% exporting company.

Company is committed to a process of continuous improvement.

It is market leader of coir exports in India. The company has the most

modern machine for extruding yarns and multi-operational coating

machine for the square pyramid and bubble backing.

COCHIN EXPORTS is equipped with fully computerized systems and

branches abroad connected through internet which helps on demand and on

time business.

Company has a good recruitment and selection policy.

Majority of employees were selected through direct interview.

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SUGGESTIONS

Performance evaluation should be adopted for rating the employees, to

create e difference between efficient and in efficient workers.

Production of raw materials here itself will raise the profit.

It will be better for the company to procure some of the raw materials

within the country which will reduce the cost of production.

It is better for the company to enter into local market, but the license

should be obtained.

Developing a furnished recycling plant as currently it’s inefficient.

Wastage is part of production. That cannot be eliminated but can be

reduced or can be recycled.

Improved training facilities will raise the level of the human resource.

53

CHAPTER – VII

CONCLUSION

54

CONCLUSION

Being a 100% export oriented unit Cochin Exports is now

in the position of the top exporter of coir products in India. “CUSTOMER

SATISFACTION” products are the success mantra of Cochin Exports.

The organizational study in COCHIN EXPORTS (P) Ltd helped me to

understand the various functions of an organization. It helped me to understand

the functioning of different departments and how they are coordinated and

managed to achieve a common goal.

This study was of immense help to me in every sense. It gave a

good exposure to me academically as well as professionally.

I wish all the success for COCHIN EXPORTS in the future.

55

CHAPTER – VIII

BIBLIOGRAPHY

56

BIBLIOGRAPHYREFERENCE:

BOOKS

Kothary C.R

-Research methodology

Vishwa Prakash Pvt.Ltd

New Delhi

Pandey I.M

-Financial management

Vikas Publication House

7th Edition

WEBSITES

www.cochinexports.com

www.google.com