Oracle 云改变您的未来 - Oracle | Integrated Cloud ... · So I started first thinking about...

Oracle 云改变您的未来

李国东甲骨文中国云计算战略总监 2016/1/14

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版权所有 © 2015，Oracle 和/或其关联公司。保留所有权利。

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So I started first thinking about the incredible transformation we are experience in the market with Cloud. And again, cloud really is changing everything. Changing how business run and people work; its creating new categories, disrupting existing categories, its changing how we communicate and share. changing the economics of business forever. It’s happening at a speed no one ever imagined It really is an amazing transformation that’s happening now, and it presents an incredible opportunity in front of us. And as I started thinking about the role of Oracle in this incredible transformation, I stated thinking about Oracle’s role in other transformations…other technology transitions.


互联网+ 时代: 改变旧有的商业模式

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Traditional business models have started to shift to digital ones. Companies like: NETFLIX changed entire cable / TV industry. Proteus Digital Health offers FDA approved ingestible and wearable sensors which delivers precise information about medication ingestion,�dose timing and associated physiologic response of patients, including heart rate, activity, rest, and skin temperature UBER-global, modern day transportation service - Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps,�we make cities more accessible, opening up more possibilities for riders and more business for drivers.�From our founding in 2009 to our launches in over 200 cities today, Uber's rapidly expanding global presence continues to bring people and their cities closer.


方案 4

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From brick and mortar, to mobile and cloud Oracle offers a full technology continuum to enable customers where they might be on that journey. Our customers are going to be on one side or the other, both sides at the same time, they’re going to be in the middle, they’re going to be somewhere on that journey, and we need to have a set of solutions that enable them wherever they might be.


互动构建

集成分析

5

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So, let’s now see the POWER of the ORACLE CLOUD PLATFORM that enables this valuable scenario. There are 4 components of the platform: Build: Which is with respect to creating the UIs, the APIs, and the back-ends – everything it takes to create the app and the experience. Integrate: Which is with respect to the complex integration of the back end apps – cloud and on prem. Analyze: Which is with respect to the analysis of the mountains of data generated by these systems. Engage: Which uses the insights gotten from the analysis to drive business impact by engaging with customers, employees, and partners Our Cloud Platform gives you – a modern platform to effect change – changing how businesses run and people work, changing how we communicate and share.


互动构建

集成分析

6


应用开发需求

• 多渠道、上下文驱动的体验

• 使用企业服务和第三方服务

• 分析用户行为

7

IT 认可的快速大众化开发

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Modern application experiences require the experience to be consistent on the phone, tablet, website or perhaps in the store. And the context of the customer must be maintained across the customers experience. Anna was engaged with StyleRetail using her phone, but she completed her experience in the store. While the store associate interacted with her on her ipad. Multiple form factors, different ways of engaging with the client. The empty shopping cart, carried across each of these channels. Consumption of internal and external services is a key part of the experience, its not just about the customer experience, or purchase history, which came from the internal systems, but also the customer reviews, credit ratings, which might come from external sources. And finally, analysis of the users’ behavior, search history, products viewed, time spent in parts of the app, geographies travelled, all improve the personalization of the experience. Analysis of the customer behavior must be built into the platform. And FINALLY, all of this can be done by a “citizen developer” not necessarily a programmer, may be a business user that can develop an application with some technical background, eg. Being able to develop an excel Macro


应用构建器云服务

• 充实 SaaS 应用、构建自定义应用

• 多渠道应用上线预览和发布

• 使用 Oracle SaaS 和第三方 API

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基于浏览器、无需编码的应用开发和托管

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Let’s take an example, the store clerk app, might want to add custom data to track issues and be able to search on them. That would require the ability to extend the Oracle Marketing Cloud AND extend custom objects, perhaps mash it up with other apps. With ABCS, all you need is a browser, build your own apps – NO CODING required. Visual page editor, extend objects from apps OR create custom objects or add search on a custom box This is NOT just a single page simple apps, it’s far more sophisticated apps, you can provide on multiple form factors, tables, phone, browser and publish right there. Consume SaaS and 3rd Party APIs from a consistent API Catalog.


移动开发云平台

• 移动 API 目录

•内置移动服务

•移动分析

9

API 开发和使用情况分析

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Let’s talk about creating the back-end now. To develop such a rich experience, you need: The first aspect is to create and manage the API catalog – a catalog of APIs that mash up functionality from multiple back-end systems, provides a way to shape APIs specifically for mobile development Mobile app developers can accelerate development with a set of predefine mobile services that can be consumed instantly – push, notification, offline synch, throttle, secure APIs – all built in to the platform. You saw Anna receive a text/push message from the mobile app - that is a built in mobile service into the platform so you can do out of the box without any coding. And the ability to analyze user behavior in a location enabled manner – which pages or products is Anna spending more time than others, where is she accessing the app, search history, and personalize the results even further – all of this is part of mobile analytics.


互动构建

集成分析

10

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Now that we have looked at building apps, let’s jump to a very important part of the Oracle Cloud Platform – INTEGRATION.


集成需求

• 实时连接内部部署、SaaS、移动应用和 IoT

• 跨渠道理顺业务流程

• 简单的开发体验

11

成为一家互联的实时型企业

73°

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The reality is that most apps are not under IT control anymore. Some are on prem, some are in cloud and a variety of ways to integrate them have emerged. Anna wants an integrated experience, which means the back end systems – CRM, merchandizing, Supply Chain, all have to be integrated together, usually in real time but also in batch. And, as the administration experience is being simplified, Integration user experience MUST follow.


集成云平台

• 直观的用户体验，无需编码

• 丰富的 API 管理、编排和广泛的连接和洞察

• 精简开发并支持众包和专家建议

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集成 SaaS、内部部署、移动、IoT

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Cloud Platform for Integration. No coding Integration for Citizen Developers – Apps on cloud, social and mobile. No need to download a development tool and code in Java - Zero coding 2. Everything is moving to an API model – even our own internal development – we offer API management, throttling (for surges on black Friday), analytics to monitor their usage. All of these are first class citizens of our integration platform 3. We have re-imagined the user interface for Integration – it’s a far easier experience than the competition. Mapping one of the most complicated tasks we have made it far easier without any coding. We do this with our recommendation engine, which provides best practices for mapping. The recommendation service provides intelligent mapping recommendations by harvesting thousands of maps which have been previously submitted by oracle experts, partners and customers (IT experts) thereby improving accuracy and reducing the development time for integrations.


集成云平台

• 连接和虚拟化任何设备

• 对设备数据进行实时分析和预测性分析

• 扩展制造流程和物流业务

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物联网云服务

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Integration is also morphing from data and processes to devices. Let’s take an example, in order to make sure that Anna gets her cardigan, the inventory must be accurate in the store. This requires real time tracking of the inventory as it moves through the supply chain. Customer Cloud or Service Cloud apps can talk to devices without worrying about technical nuances. Our Integration Cloud Service allows for not only the integration based requirements, but also the analysis of real time data streams. A truck door is open, is potential theft – alert someone.


互动构建

集成分析

14

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Now that we’ve seen the ability for Oracle Cloud Platform to Integrate, we must look at the requirements for analysis and insight.


业务分析需求

• 丰富的可视化分析

• 涵盖所有相关数据

• 完全不依赖于 IT

15

与业务同步、切实可行的洞察

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The new requirements for analytics are all about empowering business users. Pushing decisions closer to the point of customer interaction. Regional managers and merchandise managers should be able to look across all relevant data -- campaign data, point-of-sale data and inventory data, for example -- and discover patterns and insights quickly, and act on them. And, do this without any need for IT help.


数据虚拟化云服务

• 直观的可视化分析 –快速发现洞察 –通过讲故事分享洞察

• 简便的数据混合 –个性化、SaaS 和内部部署数据

• 完全不需要 IT 支持 – 100% 自助服务

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在数分钟内从原始数据生成可视化洞察

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It will allow business users to go from raw data to actionable insights in just a matter of minutes. Mashu up multiple sources like internal POS data, inventory, IRI, loyalty programs etc. It’s designed for self service. And it’s 100% cloud, so need for hardware or software setup or upkeep. Let’s see how the Regional Manager for StyleRetail uses Oracle Cloud Platform to increase same store sales. Hari, come up and wow us with the Insight.


互动构建

集成分析

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That was exciting. Now that I have the insight for increasing same store sales, am now tasked with the Operations aspect of things. How do I roll this insight out to store managers, perhaps some signage, some promotion material. Each store Manager and store associate must be engaged. The key word is engagement – modern consumers, employees and partners must be engaged.


业务互动需求

• 适用于任何设备

• 联系专家

• 与业务社区互动

• 提高业务效率

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更快建立连接、重新定义互动、简化自助服务

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REWORK THIS SECTION We live in a connected world and the way people communicate and make decisions is changing. The way organizations interact with each other is changing as well. While individuals expect and be able to work from anywhere unimpaired, they also expect to be able to connect with experts who can help them to get things done faster. No one wants to reinvent the wheel. In our retail example, if another store has found a way to drive more revenue, improve customer service, improve their store efficiency, why wouldn’t other stores benefit from that experience? We need to ensure that our customers, partners and employees are the most engaged with our companies. This can be a transformative force for businesses to drive new revenue, new ideas, innovation and process efficiencies


业务互动云平台

• 在任何设备上进行内容协作

• 对话和建议

• 针对移动设备进行了优化且内容丰富的站点

• 自助流程应用

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流程云服务、文档云服务、社交云服务、站点云服务

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REWORK THIS SECTION We provide a platform for engagement that enables businesses to collaborate together on content anywhere from any device. To have real time conversations and get recommended experts they should engage with. To build mobile optimized and content rich sites and business communities so they can share, communicate and discuss important information relevant to their business relationship. We want to make it easier for businesses to improve their process efficiency, so they can build a self-service organization, reducing cost and overhead while improving responsiveness. So let’s look at what Business Engagement looks like at Style Retail. To do that, I am going to ask David Le Strat who leads product management for our Business Engagement Platform to show us.

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小结互动构建

集成分析

运营

管理

安全防护

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In Summary, the Oracle Cloud Platform enables the complete lifecycle for building, integrating, analyzing and engaging within a secure and managed platform that is portable across on prem and cloud.

版权所有 © 2015，Oracle 和/或其关联公司。保留所有权利。版权所有 © 2015，Oracle 和/或其关联公司。保留所有权利。 | 21

Oracle 云全面的解决方案满足客户需求

基础设施即服务

平台即服务

软件即服务

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Again, we have a unique comprehensive solution to meet all of these needs from infrastructure to platform to software. Only Oracle offers a complete solution to meet the our customers need across all the dimensions of Cloud. Software as a Service, Platform as a Service and Infrastructure as a Service. We are one of the only Cloud vendors in the world that has chosen to compete in all three areas simultaneously. We’ve done this because we know that our customers need integrated solutions. They need a complete stack. Not just niche solutions in one area. Oracle Cloud continues to show strong adoption, supporting 70+ million users and more than 33 billion transactions each day. It runs on 54,000 devices and more than 700 petabytes of storage in 19 data centers around the world. Want to know one of the secrets to our success of how we can scale? We run our own platform and Infrastructure technology that we also make available to our customers. It's about a building an information platform upon which you can run you business, and that spans infrastructure, services, databases and applications. So next let’s look at one particular area in more detail around the platform…


集成

内容和协作应用开发

数据管理

企业管理

业务分析

移动

集成的云平台功能

Oracle 机密 — 仅限内部使用/保密信息/高度保密信息

ORACLE 云平台

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Oracle offers the industries most completed integrated cloud platform, providing the broadest set of PaaS capabilities for our customers. In June this year Larry Ellison announced 24 new services as part of the Oracle Platform. They were across these important categories around Data Management, Application Development, Integration, Content and Collaboration, Business Analytics, Mobile, and Enterprise Management.


集成的云平台服务组合


应用开发

数据管理

企业管理

IT 分析日志分析应用性能监视

数据库

Exadata

大数据大数据 SQL

大数据准备

数据库备份

NoSQL 数据库

Node 移动 Java Application Builder

开发人员

ORACLE 云平台

集成

内容和协作

业务分析

移动

文档

流程

站点

社交

大数据发现

大数据准备

物联网业务智能

移动

物联网 Golden Gate

SOA 集成

文档集成站点物联网

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Each set of these capabilities offers multiple service offering. There is no other organization in the world that has such a complete Cloud Platform offering across each one of these major areas. Under each category of the Cloud Platform we have delivered the best-in-class individual services that can easily stand on their own or can be used together to work in multiple use cases in an integrated fashion. The Oracle Cloud Platform helps customers build new applications, extend existing ones, and easily move existing on-premises workloads to the cloud with no application changes. The services are designed to maximize end user experience and productivity; enable developers to manage and analyze data, rapidly develop, test and deploy applications; enable architects to quickly integrate across on-premises and cloud applications; and enable business users to drive rich business insights and enterprise collaboration. With the Oracle Cloud Platform, customers and partners are able to take advantage of the industry-leading Oracle middleware and database software that thousands of global organizations already use to run their own businesses, all delivered via cloud. The extensive level of automation that has been engineered into the Oracle Cloud, results in faster time-to-value, greater innovation, and lower cost for customers.


一个平台，多种用途在云中共享文档

商务智能云部署

扩展 SaaS 以支持特有的需求

简化企业移动连接

将开发和测试环境移至云

在云中分析大数据

集成和混合云管理

将生产负载移至云

数据库 Java 开发人员移动文档社交网络大数据分析集成流程消息传递


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Our Platform as a Service offering is not just about the different services but at the end of the day it’s the multiple use cases we support that can differentiate us as well. Each of these core PaaS services can work in various key use cases, joined as solutions. For example, you can move Java and database workloads to the Cloud for dev/test use cases. You can combine services which support unstructured data and Hadoop for bringing a better picture of your big data through business analytics. And also we offer multiple integration styles that can work with on-premises and hybrid cloud environments. We can extend your SaaS apps. We can simplify and enable enterprise and mobility, especially for those enterprise legacy apps that have long tails, but we need to move them forward—bring them forward and mobilize them. Sharing in the cloud and Business Intelligence in the Cloud —we can support all these things, and as we engage with customers we need to really understand these use cases. Be that trusted advisor, identify those use cases and drive that cloud usage. Only Oracle offers the ability to drive more business value (again its about being greater than the sum of the parts)


Oracle 云平台解决方案可满足各利益相关方的需求

企业 IT 和 DBA

业务线用户

开发人员架构和运营

业务分析人员


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Not only do we have one platform for every use case, we have one platform for every stakeholder. So we’ve got to understand who the stakeholders are, we’ve got to speak their language, from our traditional corporate IT and DBAs, to line of business to developers to business analysts to architects. And I’ll talk briefly about, you know, sort of what are those key points that each one of these folks care about.


Oracle 云平台：企业 IT 和 DBA 快速产生效益和供应

运营

软件

硬件

配套设施内部部署

726 个步骤

Oracle 云

37 个步骤

内部部署 Oracle 云

成本供应

价值创造


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节省供应和配置的时间及成本供应和配置所花费的时间

8 小时 30 分钟

1 小时 55 分钟

7 小时 5 分钟

4 倍高达

供应速度提升 5%

不到

的解决方案步骤

726 37 717

零绝无仅有的

命令需求

307 0 155

创建帐户、供应和配置软件、设置负载平衡、供应公有 IP 地址、设置监视和警报

供应 VM 需要安装软件并配置域

修补整个环境时，需要备份/恢复整个环境，并对 WebLogic Server 进行伸缩


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So how much better are we actually at saving time and money? We can actually prove it out against AWS and traditional on-premise environments. We’re up to 4 TIMES Faster at provisioning We provide 5% of the number steps to provision and install and configure We do it without running a single command (eliminating manual error-prone user entry)… We only use simple easy to use configuration tools.


好处：在云中构建体验丰富的高性能应用

支持移动的后端应用 (mBaaS) 以及构建原生移动应用

扩展、集成和保护 SaaS 应用

快速搭建和拆除环境

快速开发和测试应用

代码重用和零学习曲线

一次构建，随处部署

Oracle 云平台：给开发人员带来的好处开发敏捷性和质量


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For developers it’s about building rich high performance apps. It’s about mobilizing the apps in the back end to support that. It’s about enriching, engaging and securing the apps as well.


云、内部部署和移动混合集成

云、移动和内部部署应用实现一次性登录

监视和管理云和内部部署应用

沙盒/开发测试和部署环境

性能、效率和 TCO

更快响应业务

提高服务质量

降低运营风险

为创新分配更多预算

Oracle 云平台：给架构和运营带来的好处企业集成

好处：


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For architects it’s about Sandbox/Dev Test. It’s about managing cloud, on-premise and mobile together. Again, that’s a big value add we have. You have all these different pieces. How on earth could I manage five different SaaS vendors, two different infrastructure vendors, two different platform as a service vendors. We can uniquely come in and bridge all of that and integrate it. Not only our own solutions but we have connectors to pull in third party as well. Get that strategic footprint. Single sign-on for all apps, monitoring and management.


安全的企业内容分发

业务主导的流程优化、效率提高

基于数据的实时决策

安全、简化的文件共享

通过集成的社交、移动和监视实现流程自动化

随时使用丰富的分析功能

Oracle 云平台：给业务线用户带来的好处协作和丰富的业务洞察

好处：


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For Line of business, there are universal truths we all care about. Secure and simplified sharing within our team, process automation, and again, those insights that we can get out of data. It couldn’t be more important.


云、内部部署或移动

交互式可视化分析和发现

跨所有数据类型的洞察 — SQL、Hadoop、NoSQL、本地文件

集成的、同类最佳的分析

全面的大数据解决方案

大幅缩短获取洞察的时间

更快速地发现隐藏模式

轻松与 LOB 用户共享分析

跨所有数据源和类型集成

Oracle 云平台：给业务分析人员带来的好处强大的分析、可视化和发现

好处：


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And finally, for Business Analysts, these are specialized individuals who look across the organization when it comes to analytics. They need to build tools that deliver fresh business insights, rapid data discovery, and help make important correlations for all their data across Cloud, on-premises, mobile devices. These individuals need more from Cloud when it comes to shortening the time to build analytics dashboards, helping uncover patterns faster, collaborating on that analysis with LOB stakeholders, and finally, ensuring that information is connected across disparate data sources.


在 SaaS 中根据业务需求定制应用

利用 PaaS 丰富和连接应用、实现应用的移动化并为应用提供安全保障

跨云、内部部署、移动、IoT、第三方应用与 PaaS 集成

用 PaaS 分析来自 SaaS 和其他来源的数据

人力资本管理

企业资源计划

客户体验供应链管理

统一的身份

商务智能移动可扩展性主数据管理

流程管理集成社交协作 API 目录

云应用市场 — 合作伙伴应用

Oracle 云平台：扩展 SaaS 应用统一的 PaaS 平台便于扩展 SaaS


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And then finally, again, Extending SaaS Apps. We talked about the install base we have around SaaS and how this is a unique opportunity for Oracle, to actually go in and use this platform to enrich, connect, mobilize our applications, to integrate ours as well as third party applications. To drive analytics across multiple applications to get to that unique insights into customer information for example. And I promise you, nobody else can go in there and tell this story.


Oracle 云：基础设施即服务安全、可靠、低成本的全套服务

专有虚拟机实例、快速自助供应和全面的灵活性计算服务

存储服务

网络服务

通过安全、可扩展的存储管理和访问来自任何联网环境的数据

在 Oracle 云中高效、安全、灵活地连接用户、应用和数据


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We are very successful with our Infrastructure as a Service strategy. As a one-off, best in class together combined with our platform and software as a service, We’ve have the most compelling unified solution in the market. . We provide a complete secure, reliable infrastructure as a service and then we did one more thing to it, we made it lower cost than anyone else. We can provide a complete set of development / compute services as well as help companies migrate workloads flexibly between on-premises and public cloud. These are networked together to provide a complete package of solutions end-to-end. This is what Cloud was designed for. Our IaaS Services include Compute Services – Your own virtual machine instances, rapid self-service provisioning, and complete flexibility. Storage Services – Secure and scalable, object storage solution for managing and accessing data from any environment connected to the Internet. Networking Services – an efficient, secure and flexible way to connect users, applications and data in the Oracle Cloud.


全方位的部署选择

在私有云和公有云之间移动负载

部署选择

私有云公有云

相同的标准相同的产品统一的管理


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In business, having options gives you flexibility to adapt to a constantly changing market and competitive landscape. It’s the same with Cloud. Oracle offers customers multiple options with a complete and modern cloud architecture. This choice is truly unique in the industry. Customers can deploy and manage their apps on their own private cloud, or can move it to the public cloud. When the make this movement – it’s a seamless migration because we’re using similar technologies (same standards, same products and unified management) on both sides. We also recognizing that no customer will have a single Cloud provider, Oracle has an open architecture that makes it easy to connect with existing applications on-premises and in the Cloud. As a result, customers can chose any combination of deployment model based on their business needs. Only Oracle offers customers the choice of both public and private cloud services. Any unlike our competitors, customers have the flexibility to change their deployment model –from private to public, or perhaps bring a public cloud application back in-house.


客户迅猛增长

35

在各行各业拥有数千个 PaaS 客户

金融服务公用事业电信公共部门零售制造

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We have thousand’s of customers across multiple industry verticals to date. A small subset of them are highlighted here from across all global regions.


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简介：在内部部署 Oracle 云

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What happens if you would like to use our cloud services – Oracle Compute or PaaS services but deploy your production applications on premise? Perhaps because you’d like to retain an element of control perhaps you have data residency concerns. Today we are announcing a key component of Oracle’s mission to enable our customers to build applications and then seamlessly deploy them to Oracle Cloud or on Premise: That’s Exalogic Elastic Cloud Software 12c. Many vendors claim to run the same software stack on premise and in the Cloud – today oracle can truly say that we have delivered it! Oracle Cloud delivered in an Engineered Form on Premises. Let’s dig further into what’s in the box:


Oracle Exalogic — 在内部部署 Oracle 云

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开发人员创新

持续可用性

IaaS

公有私有您的选择相同的软件

PaaS

计算存储

集成

Java

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Exalogic Elastic Cloud Software 12c

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Firstly Oracle is delivering Oracle Compute – Storage and Compute on premise. That’s the same software that we have in the public cloud. This means that your applications and automation scripts that are developed in the public cloud are portable to on premise without code changes. Secondly, we are also packaging up our cloud-native PaaS services for on premises. Services such as java cloud service which enables you to develop applications in the cloud with full automation and integrated lifecycle management. You saw that a few minutes ago in Mike’s demonstration. The integration cloud service enables integration of on premise to on premise, on premise to cloud and cloud to cloud applications with an easy to use paaS services that significantly reduces the time and effort required to build and maintain integrations. Third, by bringing onboard our cloud-native PaaS services to on premise we are opening up the innovations that these applications bring to our packaged applications customers. For example if you have a PeopleSoft application and you want to be able to extend your application to mobile – you can do that with Mobile Cloud Service on Exalogic. No other vendor has the breadth of services in the cloud and on premise and the ability to truly offer portability across public and private. Talking about portability – how do you manage applications in the cloud and on premise? That’s Hybrid Cloud management….

Oracle 云改变您的未来 - Oracle | Integrated Cloud ... · So I started first thinking about...

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