Oportunidade record segmento farmácias
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Transcript of Oportunidade record segmento farmácias
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Chegar mais Longe
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Situação
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Lapidando o diamante
(R$) %V
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JORNAL 10987,73 51,16
RADIO 4037,87 18,80
TV ABERTA 3545,64 16,51
REVISTA 2655,60 12,36
MOBILIARIO URBANO 251,70 1,17
21478,54 100,00
Meio
Categoria : FARMACIAS E DROGARIAS
INVESTIMENTO CATEGORIA - MEIOS
Pln
Ins Grps Cov % Ots Preços
Preço Preço% CPR
Plano
Total 27 87,4692 37,0578 2,3603 141106,6 100 1613,21
Emissoras
Globo 1 18,1923 18,1923 1 70766,1 50,15 3889,89
Record 26 69,2769 24,6356 2,8121 70340,5 49,85 1015,35
Region : Rio de Janeiro Target : [I] AS ABC 25+ Curve : 3+ Plan : Plan 1
Persons: 6.630,2946; Rnk. Cases: 929; Pannel Cases: 674; Pct.: 60,2852
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Como ficou o roteiro
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Chegar mais Longe
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Fonte: Ipsos Marplan – GRJ - 2012 ano base.
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Fonte: Ipsos Marplan – GRJ - 2012 ano base.
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Fonte: Ipsos Marplan – GRJ - 2012 ano base.
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Na Record
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Melhor custo-benefício
RecordGlobo
Fonte: Ibope MW Planview – GRJ – Aud. Target AS ABC 25+ / mai/2014. Estimativa de negociação: Glo: **% / Rec: **% - Base lista de preços abr/2014.
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Maior cobertura
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Formatos diferenciados
Merchan PatrocínioProjetos
Especiais
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Chegar mais Longe
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Programação
Base lista de preços abr/2014.
07H30 RJ NO AR 10 ******* X% *******
08H40 FALA BRASIL 5 ******* X% *******
12H00 BALANCO GERAL GRJ 3 ******* X% *******
14H30 PROGRAMA DA TARDE 5 ******* X% *******
VINHETA 05'' 07H30 RJ NO AR 44 ******* X% *******
COMERCIAL 30''SEG/SEX
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Visibilidade
Fonte: Ibope MW Planview – GRJ – Aud. Target AS ABC 25+ / mai/2014. - Base lista de preços abr/2014.
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