Online Seller Wales Cardiff 28th Jan 2015
-
Upload
prabhat-shah -
Category
Business
-
view
128 -
download
2
Transcript of Online Seller Wales Cardiff 28th Jan 2015
Cardiff Digital,Cardiff County Hall
Wednesday, 28th November 20146:30pm
www.OnlineSellerWales.com
Kindly Supported By
About OSW• Started as my Pet Project
• Aims to equip sellers with bite-size learning which can be implemented immediately.
• Our topics include anything everything related with online selling; from eBay, Amazon to SEO, Email Marketing and Google Shopping Ads.
• In 2014 OSW helped more 150 Businesses
• If you would like to use OSW as your local meet up please get in touch. We will setup the group for you.
M: 07518839629 or to [email protected]
Specialise on eBay / AmazonTraining, Consultancy, Services
NEW – English to German Translation for your eBay / Amazon Listings
[email protected] | M: 07518839629
ProfitSourcery is data mining software created to help increase profitability for online sellers.
www.ProfitSourcery.com
10 mins Q & A
Presentation to be Emailed
Speakers: 20 Minutes Each
Quick Introduction: Your Name and What you do ?
Selling on eBay
• Real life experiences
• Specific topics– Products, Shipping, Pricing, Titles,
Performance
• Help you not to make the same mistakes
• YOU need to decide what is best for YOU
• Questions
From Then to Now
• Watching / buying / learning– What items are selling, at what price
• 12 cricket bats Importing in bulk
• Garage warehouse
• Outsourced fulfilment In house/fulfilment for others
• Equipment Teamwear Services
• Auction buy it now
Products
• What are you selling?• What are you really selling?
– Niche– Anything and everything
• Who are you selling to?– Target audience– Collector, professional, amateur, experienced,
novice, budget conscious
• Dated / event driven products
Pricing
• Be aware of the competition
• Be aware of your costs
• Set your margins
• Highlight your selling points– Price , Service, Quality, Authenticity,
Uniqueness
• Multi channel pricing– eBay vs Amazon vs Web site vs Store
Postage Options• Carriers:
– Domestic (road): Royal Mail, UK Mail, DPD– Europe (road): DPD– International (air): DPD, FedEx– Pay on invoice
• Re-sellers:– Parcel Monkey, Despatch Bay, etc– Pre-pay
• Volume better rates• Customer experience:
– Email/SMS notifications– 1 hour window for delivery– Follow the driver
Free Shipping?
Considerations:• Deciding factor for customers?• Promotion through FAST & FREE / Free Postage symbols• Search ranking• Distance selling regulations
What’s in a Title?
• 80 characters – use them all
• Use keywords that people search on– think like your customer
• Include attributes:– brand, size, colour, condition, RRP
• Spell correctly
Performance - Avoiding Defects
• Regularly review your defect report• Identify and respond to seller issues in a
timely manner• Ensure product descriptions are accurate and
not mis-leading• React to negative reviews
– Take a deep breath and calm down– Try to get further feedback from your customer– If appropriate, make changes to your listings– Appeal if you think unreasonable
Inventory Software
• Problems to solve:– Manual processes– Same product in multiple locations– Staff in multiple locations– Inventory– Multi channel– Tracking goods in, goods out, internal stock
movements– Cost of goods (item cost, carriage, VAT, other
expenses)– Purchase orders / invoices / accounting– Management information
Success Formula
• No magic
• Plan – Act – Measure – Review – Plan
• Gut feeling / instinct
• Hard work, commitment
• Passion and enjoyment
• Long term
Please Write a Short Testimonial TomorrowIt helps us to improve our event and reach more businesses like you.
2015
Find Updates On
www.OnlineSellerWales.com
Bristol, Swansea, Birmingham, Manchester
Premium Paid Workshops Coming Soon
@day2dayeBay
www.OnlineSellerWales.com
M: 0751 8839 629
http://uk.linkedin.com/in/prabhatshah