Online Marketing Day 2011 #onlinemktday - Social Media por Diego Alonso (Guia Oleo)
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Transcript of Online Marketing Day 2011 #onlinemktday - Social Media por Diego Alonso (Guia Oleo)
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Enero 2004
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8.600restaurantes relevados
6.300vinos relevados
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135.000usuarios registrados
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128.000comentarios de usuarios
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f4 MM
3,5 MM
3 MM
2,5 MM
2 MM
1,5 MM
1 M
0,5 MM
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1. 2004 2005 2006 2007 2008 2009 2010 2011
Casi 4 millonesde visitantes únicos
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Oleo para iPhone20.000
descargas en 8 meses
250.000consultas realizadas
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Junio
Junio
Fin de año
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En Guía Oleo encontramos el punto de contacto entre el fenómeno de la interacción social on-line y el buen vivir.
+
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Primero fue el crítico
Luego el voto popular
A
A B
CB
¿Y ahora??
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Es mucho más relevante la opinión de personas que tienen gustos similares a los míos que la opinión promedio de la mayoría.
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500 K
31K
42.5 K
16 K
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Sabías que podés buscar por tipo de comida?
Dónde se come una buena picada?
La mejor picada es la de Ricardito en Retiro
Sipan abrió sus puertas en Punta del Este
Cómo hago para seguir a un amigo?
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#MiBarrioOleo
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communitymanageme
nt
Consultas
Ideas
Datos
Información
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