Online Tuesday #38 - native advertising - Phileas Fox - Adfactor
Online Advertising
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Transcript of Online Advertising
www.Fp-imarketing.com
How to Make Online Advertising Work for Your Business
September 9, 2012
Fred Yee
Agenda
What is online advertising? Myths (and facts) How can this help my business? Case study Summary/Questions Why isn’t it working for me then?
(member audit) FoundPages
Quick Overview
What is online advertising?
Google, Yahoo ads on search results Sponsored links
Contextual ads beside articles on websites
Banners and skyscrapers on websites
Online directory listings (Yahoo and others)
Pay-per-click vs CPM (cost per 1000) vs Fixed
Search engine optimization (free ads)
Online press releases
Growing at 40% per year
Not Just Banners
Myths (and facts)
People can click on your ads and charge up $$$ on your account using pay per click (click fraud)
Text ads are not very effective
We need to pay more $$$ to be seen (bid)
Cost more than a fixed price print ad (Yellow pages)
Yellow pages offers the same thing
Doesn’t work for local advertising
It’s hard to do and is for big companies
It’s easy to do ourselves, or for my web designer
Don’t Let Myths Stop You
How can this help my business?
Interest in your ad can be directly sent to your website for more info and further contact
Low cost and highly relevant traffic
Low creative costs for ads (if any)
Search engines used much more than Yellow Pages
Ads can be changed easily and instantly
Local, national or global
Increase leads, inquiries and new customers!
So… – What’s In it for Us?
Example: Benchmark Management
Member Case Study
Before and after
Property management company established for over 20 years
Website had 150 first time visitors (not hits) per month on average
Now has over 300 on average – a 100% increase in relevant traffic
Monthly advertising cost – less than $85
Testimonial – “We are taking on 4 new properties this October. We are busier now than we have been in 23 years” – Dennis Anderson, President
Recent BBB Member
Profile
Screenshot 1: Ad
Relevant and Timely
Screenshot 2: Result
No More Spray and Pray
Summary/Questions
Online advertising is low cost and highly effective
Myths come from misunderstanding, poor practice and competition
Works for almost any business, and especially well for small to medium size
Works fast and is easy to measure, change
Questions
Online Advertising
FP iMarketing
Calgary based firm specializing in online marketing products and services – 90+ clients since 2004
Nominated by Deloitte as a 2008 Tech Company-to-Watch
Proven, experienced online marketing expertise
Full service online marketing, including website development, online advertising and project management
Use the best tools, practices and trained personnel to leverage online marketing for YOU
1-877-872-2ROI
Fp-imarketing.com
Clients
Artists of the World
Dent Clinic Calgary
Diversified Staffing
Evans Consoles
Johnston Group
Benchmark Management
West Canadian Graphics
South Centre Fine Cars
Len T Wong and Assoc
HC Piper Manufacturing
ABL Imaging
Clinicare Software
Westcor Mortgage
Red Arrow Bus
Genstar Development Co.
The Manor Villages
Jayman MasterBUILT
And more than 70 others!
Trusted by Over 90 Clients
Live Examples/Audit
Benchmark Property Management
Use Google search ads to demonstrate
CalgaryHerald.com banners and contextual ad examples
Landing page example
How about your online ad or website?
Volunteer Your Situation