ONE Talks * Cenas a Pedais
Transcript of ONE Talks * Cenas a Pedais
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Cenas a Pedal
uma história de amor, política e empreendedorismo
Ana Pereira, One Talks, Lisboa, 16 Fevereiro 2012
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1 - O que é a Cenas a Pedal e para que serve
2 - Quem somos 3 - O que fazemos 4 - Como nasceu a empresa 5 - Porque é que é única
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Empreendedorismo Social
O que é a Cenas a Pedal e para que serve
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1 - Missão Social / Ambiental
O que é a Cenas a Pedal e para que serve
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uma cidade feita para estar, e não sim-ples-mente para pas-sar
O que é a Cenas a Pedal e para que serve
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2 - Impacto Social / Ambiental
O que é a Cenas a Pedal e para que serve
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novos ciclistas
O que é a Cenas a Pedal e para que serve
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novos ciclistas
O que é a Cenas a Pedal e para que serve
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mais ciclistas
O que é a Cenas a Pedal e para que serve
transferênciamodal
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melhores ciclistas
O que é a Cenas a Pedal e para que serve
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melhores níveis de serviço aos ciclistas
O que é a Cenas a Pedal e para que serve
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espirradores
O que é a Cenas a Pedal e para que serve
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3 - Inovação
O que é a Cenas a Pedal e para que serve
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produtos
O que é a Cenas a Pedal e para que serve
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serviços
O que é a Cenas a Pedal e para que serve
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plataforma
O que é a Cenas a Pedal e para que serve
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4 - Escalabilidade / Replicabilidade
O que é a Cenas a Pedal e para que serve
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sustentabilidade financeira
O que é a Cenas a Pedal e para que serve
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Empreendedorismo Social
vs.
Empreendedorismo Comercial
O que é a Cenas a Pedal e para que serve
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Quem somos
Amor
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Quem somos
Micro-empresa
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Quem somos
Micro-empresa familiar
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Ana Pereira Bruno Santos
Quem somos
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Quem somos
25 anos casal (ovos no mesmo cesto, juntos ~24h/dia)
sem experiência sem formação sem rede de contactos
sem mercado sem crédito
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Quem somos
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Quem somos
The young do not know enough to be prudent, and therefore they attempt the impossible – and achieve it, generation after generation.Pearl S. Buck
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Política
O que fazemos
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O que fazemos
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formação
O que fazemos
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O que fazemos
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O que fazemos
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O que fazemos
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O que fazemos
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O que fazemos
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consultoria
O que fazemos
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O que fazemos
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O que fazemos
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O que fazemos
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O que fazemos
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O que fazemos
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O que fazemos
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assistência técnica
O que fazemos
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O que fazemos
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O que fazemos
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comércio especializado
O que fazemos
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O que fazemos
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O que fazemos
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O que fazemos
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O que fazemos
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O que fazemos
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O que fazemos
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O que fazemos
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O que fazemos
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O que fazemos
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O que fazemos
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O que fazemos
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O que fazemos
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O que fazemos
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O que fazemos
We don’t sell bicy-cles, we sell cycling.
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animação de eventos & alugueres
O que fazemos
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O que fazemos
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O que fazemos
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O que fazemos
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eventos
O que fazemos
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O que fazemos
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O que fazemos
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Como nasceu a empresa
~1986
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Como nasceu a empresa
~1986
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Como nasceu a empresa
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Como nasceu a empresa
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Como nasceu a empresa
a busca pela bicicleta (2005)
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Como nasceu a empresa
a busca pela bicicleta (2005)
2005-2006a imersão online
(e lista MC)
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Como nasceu a empresa
a busca pela bicicleta (2005)
Seminário "Mobilidade Sustentável: Iniciativas e Experiências" (Março 2006)
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Como nasceu a empresa
(Abril 2006)
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Como nasceu a empresa
Tertúlia da Massa Crítica (Junho 2006)
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Como nasceu a empresa
1ª Massa Crítica (Junho 2006)
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Como nasceu a empresa
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Porque é que é única
utilizadores
formadores
activistas
comerciantes
casal
multi
entusiastas
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Porque é que é única
cenas a pedal
ferramenta para uma visão de cidade e de sociedade
fim em si mesmo, uma ferramenta de fruição e de transformação pessoal
activismo = empreendedorismo
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Porque é que é única
Principais marcos:
2011: ateliê, Feira de Bicicletas Maduras, Bicinema (e Prémio Mobilidade Nacional em Bicicleta) 2010: linha de T-shirts, Bicycle Repair Man, loja online 2009: Laboratório de Cenas a Pedal 2008: aluguer KMX em eventos, Curso de Condução de Bicicleta 2007: "O Código da Estrada e os Velocípedes: perguntas frequentes" 2006: Mobiky