Organizational Behavior
Lecture#4

Instructor:

Muhammad Irfan Bajwa

Attitudes

Attitude

Is an evaluative statement either favorable or unfavorable about objects, people, or events. It reflects how we feel about something. e.g. I like OB course.

Components of Attitude

Cognition Component

Affective Component

Behavioral Component

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Attitudes

Cognition Component

this involves a persons belief / knowledge about an attitude object. e.g. May pay is low.

Affective Component

this involves a persons feelings / emotions about the attitude object e.g. I am scared of spiders.

Behavioral Component (conative)

the way the attitude we have influences how we act or behave. e.g. I am going to look for a job that will pay me better.

Another example: Teacher Vs Students

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Attitudes Vs Behaviors

Does Behavior always follow the attitude?

Yes?

The attitude people hold determine what they do. e.g. We watch TV Programs that we like, we tend to avoid the assignments we find difficult

No?

People change what they say so it does not contradict with what they do? e.g. The new Suzuki Swift changes your attitude towards Suzuki cars.

Reason?

Cognitive Dissonance: It refers to any incompatibility between two or more attitudes or between attitudes and behaviors.

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Attitudes Vs Behaviors

How Individuals cope up with Dissonance

Desire to reduce Dissonance depends upon:

Importance

Influence

Reward

Important Moderating Variables

The most powerful moderators of the attitude-behavior relationship have been found to be

Importance of the attitude

Attitudes correspondence to Behavior

Accessibility

Social pressure

Direct Experience

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Major Job Attitudes

Job Satisfaction

A positive feeling about ones job resulting from an evaluation of its characteristics

Job Involvement

The degree to which a person identifies with a job, actively participates in it, and considers performance important to self worth.

Another closely related concept is Psychological Empowerment which refers to employees belief in the degree to which they affect their work environment, their competencies, the meaningfulness of their job, and perceived autonomy in job.

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Major Job Attitudes

Organizational Commitment

The degree to which an employee identifies with a particular organization and its goals, and wishes to maintain membership in the organization.

It has three components:

Affective Commitment (Emotional attachment)

Continuance Commitment (Perceived economic value)

Normative Commitment (Moral or Ethical)

Perceived organizational Support

Employees Engagement and Job Engagement

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Major Job Attitudes

Perceived organizational Support

The degree to which employees believe an organization values their contribution and cares about their well-being.

Employees Engagement and Job Engagement

An individuals involvement with, satisfaction with, and enthusiasm for the work they do

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