Nye Digitale Touchpoints
-
date post
21-Oct-2014 -
Category
Technology
-
view
664 -
download
0
description
Transcript of Nye Digitale Touchpoints
![Page 1: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/1.jpg)
Nye Digitale Touchpoints Daniel Ord Rasmussen
Twitter: @danielord
http://www.flickr.com/photos/nuitsartemisiennes/4526807280/sizes/l/
![Page 2: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/2.jpg)
60%af voksne danskere havde i 2012 en smartphone
FDB Januar 2012 http://fdb.dk/analyse/vi-har-smartphones-%E2%80%93-nu-vil-vi-have-tablets
![Page 3: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/3.jpg)
7,7 ud af 10 danskere mellem 16 og 44 går på nettet med mobilen
Kilde: Danmarks Statisik 2012
![Page 4: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/4.jpg)
Hvad er en smartphone?- Internet på farten- Udvidelse via apps
![Page 5: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/5.jpg)
iOS Android Win Phone FacebookHome
![Page 6: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/6.jpg)
Tænk mobilen sammen med indholdet
![Page 7: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/7.jpg)
2/3af danske Facebook-brugere benytter Facebook på mobilen
Kilde: Intern Facebook-data Q3 2012 via Michael Lemberg
![Page 8: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/8.jpg)
DR Medieudviklingen 2011 http://www.dr.dk/NR/rdonlyres/D0F84992-F0E6-4107-A2B2-72B6F35B42D4/3471656/medieudv2011_download.pdf
på badeværelset
på sofaen
som passager (bil, tog etc.)
i sengenpå arbejde
mens man venter
Bruges overalt
![Page 9: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/9.jpg)
![Page 10: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/10.jpg)
http://www.flickr.com/photos/marcoarment/1955464307/sizes/o/in/photostream/
Oplevelser deles i real-time (SoLoMo)
![Page 11: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/11.jpg)
Instagram er et godt eksempel på mobildrevet tjeneste
![Page 12: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/12.jpg)
Hvem er på Instagram?
- hænderne i vejret
![Page 13: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/13.jpg)
Simple Measured Newsletter November 8th 2012 & http://www.digitalbuzzblog.com/infographic-instagram-stats/
0
25
50
75
100
Marts 2012 November 2012
30 mio.
100 mio.
Brugertallet stiger
![Page 14: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/14.jpg)
Et mobilt, visuelt netværk
![Page 15: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/15.jpg)
Fra Kodak-moment
Instagram-moment
til
![Page 16: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/16.jpg)
![Page 17: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/17.jpg)
Vi har altid været fotografer - nu er vi det offentligt
![Page 18: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/18.jpg)
![Page 19: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/19.jpg)
#seeaustralia
![Page 20: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/20.jpg)
Mobile medier i praksis
![Page 21: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/21.jpg)
Kilde: Google Internal Data, 2011. % of each platform’s traffic shown hourly for one day.Does not indicate absolute or relative traffic volumes.
Erstatter i nogle tilfælde PC’en, understøtter i andre
![Page 22: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/22.jpg)
Indhold skal være platformsuafhængigt og virke overalt.
Flere og flere har ikke en PC.
Platformsuafhænighed (Responsive Design)
![Page 23: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/23.jpg)
80%
20%
20%af voksne danskere har en tablet
FDB Januar 2012 http://fdb.dk/analyse/vi-har-smartphones-%E2%80%93-nu-vil-vi-have-tablets
![Page 24: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/24.jpg)
75%
25%
75%af dem er iPads
FDB Januar 2012 http://fdb.dk/analyse/vi-har-smartphones-%E2%80%93-nu-vil-vi-have-tablets
![Page 25: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/25.jpg)
55%
45%45%som ikke har en tablet regner med at anskaffe én inden for 12 måneder
FDB Januar 2012 http://fdb.dk/analyse/vi-har-smartphones-%E2%80%93-nu-vil-vi-have-tablets
![Page 26: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/26.jpg)
Det er gået hurtigt
Adobe Digital Index Report 2012
![Page 27: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/27.jpg)
“67 million iPads have been sold since the first model debuted. It took 24 years to sell that many Macs.”
- Tim Cook, Apple CEO
![Page 28: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/28.jpg)
digital native
http://www.flickr.com/photos/umpcportal/4581962986/
Mange tænker “unge”, når vi siger iPads, men...
![Page 29: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/29.jpg)
Min mormor på 84 elsker sin - og hun har aldrig brugt PC
![Page 30: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/30.jpg)
“Always on”
Multitool: Underholdning, information og arbejde
Del af selvidentitet
Hvorfor er det så vigtigt?
![Page 31: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/31.jpg)
http://30.media.tumblr.com/tumblr_lzsrfuirxn1qlll2do1_1280.jpg
Bygger bro mellem det fysiske og digitale
![Page 32: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/32.jpg)
http://www.flickr.com/photos/yourdon/3088582622/sizes/o/in/photostream/
Smartphones og tablets er sociale og delbare
![Page 33: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/33.jpg)
Korea ramt plet med daglivarer i metroen
![Page 34: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/34.jpg)
http://www.flickr.com/photos/jenny-pics/5661879987/sizes/o/in/photostream/
Mobile websites med HTML5
eller
download af applikationer?
Lige nu: Apps, hvis det er komplekst - ellers ikke!Fremtiden: Web-apps, fordi de virker på alle telefoner!
![Page 35: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/35.jpg)
NFC 8 sek
Kort og pin 14 sek
http://www.flickr.com/photos/nnova/4042757021/sizes/l/in/photostream/
Kort og underskrift 19 sek
Fremtidens betalinger
NFC og RFID
![Page 36: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/36.jpg)
Daniel Ord Rasmussen 2011
![Page 37: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/37.jpg)
Fremtiden: NFC som tegnebog
Tilbud
Kreditkort
Loyalitetskort
http://www.flickr.com/photos/tychay/848127092/sizes/o/in/photostream/
![Page 38: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/38.jpg)
Et par eksempler påsmartphone-brug
http://www.flickr.com/photos/johnsalvador/6292443114/sizes/l/in/photostream/
![Page 39: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/39.jpg)
- han tager mobilen frem
- og søger i nærheden.
- han finder en masse forslag, og vælger den med de bedste anmeldelser.
En turist leder efter et sted at spise
+ +
![Page 40: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/40.jpg)
http://www.flickr.com/photos/wild-wood/5158829957/sizes/l/in/photostream/
Mulighed for at undersøgeuventede oplevelser
![Page 41: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/41.jpg)
Google Field Trip (LoMo)
![Page 42: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/42.jpg)
http://www.flickr.com/photos/jaako/2553636020/
med tekst, lyd, billede og video
En ny type guidebog
![Page 43: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/43.jpg)
mTrip (SoLoMo)
Adobe Digital Index Report 2012
![Page 44: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/44.jpg)
London Museum of Transport
Nye typer oplevelser
Londinium StreetMuseum app (LoMo)
som ikke før har været mulige
![Page 45: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/45.jpg)
http://www.flickr.com/photos/marcoarment/1955464307/sizes/o/in/photostream/
Og så selvfølgelig: Ferieoplevelser deles i real-time (SoLoMo)
![Page 46: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/46.jpg)
Det vilde fremtidsscenarium
![Page 47: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/47.jpg)
Augmented Reality
![Page 48: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/48.jpg)
![Page 49: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/49.jpg)
Google Glass kommer i foråret 2013
![Page 50: Nye Digitale Touchpoints](https://reader033.fdocument.pub/reader033/viewer/2022051411/54477212afaf9f65178b488a/html5/thumbnails/50.jpg)
Tak for i dag!Spørgsmål? Let’s talk!
[email protected]: @danielord
http://ww
w.flickr.com
/photos/stuckincustoms/2
38
05
43
03
8/