Lo Startuppario: il Vocabolario delle Startup - Nuvolab per Millionaire - 25/01/2017
Nuvolab - Startup Setup - LabInn 2015
Transcript of Nuvolab - Startup Setup - LabInn 2015
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Startup'Setup'
Impostazione,del,proprio,viaggio,imprenditoriale,e,primi,passi,nell'ecosistema,dell'innovazione,italiana,
Francesco,Inguscio,,Nuvolab,Conegliano,(TV),,13,Giugno,2015,
Questo documento è stato prodotto da un team di Nuvolab. Le pagine che seguono costituiscono il supporto per presentazioni orali e quindi non possono essere intrepretate senza i relativi commenti a voce. Nessuna parte di questo documento può essere duplicata, distribuita o utilizzata senza il permesso del team che ha preparato il documento.
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! Self%intro%e%premessa%
! Overview,
! Startup,setup,
! Framework,di,analisi,
! Analisi,dell’ecosistema,innovazione,italiano,
! Conclusioni,
! AllegaJ,
Agenda%
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Dall’innovazione%“su%carta”%a%quella%reale…%
B&P Buttignon & Partners
Winner%2009%
Startcup%Veneto%
Studia%@% Lavora%@% Supporta%@%
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www.nuvolab.com,
…fino% a% realizzare% che% “You’ve% got% to% find% what% you%love%(S.%Jobs)%
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Nuvolab, è, un, venture% accelerator, e, una, società, di, advisory% per%l’innovazione% dedicata, a, tuNe, le, realtà, dell’ecosistema,imprenditoriale,italiano.,,
Nuvolab%
30+ 10+ 10+ 10+ 10+
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ObieOvi%di%questo%workshop:%primo%passo%di%un%percorso%di%“aOvazione”%
• D a, “ n o n, c o n s a p e v o l e z z a ”, a d,“awareness”, su, tuNo, il, mondo, startup,ed,innovazione,,
,
• Da, “awareness”, a, “conoscenza”, delle,principali, quesJoni, fondanJ, il, mondo,startup,ed,innovazione,
• Da, “conoscenza”, a, “competenza”, su,alcuni,specifici,temi,,
• Da, “competenza”, ad, “aOvazione”, su,specifici,elemenJ,a,scelta,
,
Non,conoscenza,
Awareness,
Conoscenza,
Competenza,
AUvazione,
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Prima%di%cominciare%
• ContenuJ,dei,workshop:,italiano,(ed,inglese),• Domande:,
• ChiarimenJ,sono,SEMPRE,i,benvenuJ,(meglio,se,condivisi,in,aula),• ApprofondimenJ, specifici, sono, SEMPRE,possibili, (eventualmente, anche,
one\to\one),• Case,study,sono,SEMPRE,condivisibili,(NDA,permeNendo,"),
• InteraUvità,e,mulJmedialità,durante,i,workshop,• Glossario,a,disposizione,per,termini,più,“tecnici”,(simbolo:,,,,,,,,,),
#,hNp://bit.ly/glossarioLabInn,,,• In,poche,ore,si,può,fare,molto,(anche,se,non,tuNo),#,percorso,
“from,zero,to,hero”,richiede,tempo,ed,impegno,(e,non,si,smeNe,mai,di,imparare),, Glossario:,NDA%
IN,ENGLISH,
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! Self,intro,e,premessa,
! Overview%
! Startup,setup,
! Framework,di,analisi,
! Analisi,dell’ecosistema,innovazione,italiano,
! Conclusioni,
! AllegaJ,
Agenda%
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Cosa%è%una%startup?%
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An,innovaJve,,company,
Cosa%è%una%startup?%
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“Startup%innovaVva”%per%il%legislatore%italiano%
• Il, legislatore, italiano, nel, “Decreto, Sviluppo, 2.0, /,Decreto, Passera”, definisce, cos’è, per, lui, una, “startup%innovaVva”, (ex, dlg., 179, del, , 18/10/2012,, n., 179, –, art, 25, par.2;,converJto,in,legge,ex,221,del,17/12/2012),,
,
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“Startup%innovaVva”%per%il%legislatore%italiano:%definizione%
Per, il, legislatore, italiano, nel, “Decreto, Sviluppo, 2.0, /,Decreto,Passera”,è,startup%innovaVva:,
• Una,società,di,capitali,,cosJtuite,anche,in,forma,cooperaJva,• avente,sede,principale,in,Italia,• con,meno%di%4%anni%di%aOvità%• con,faNurato,annuo,inferiore,a,5,milioni,di,euro,• non,distribuisce,uJli,• con,un,contenuto%innovaVvo%%(ha,come,oggeNo,sociale,esclusivo,o,prevalente,,lo,
sviluppo,,la,produzione,e,la,commercializzazione,di,prodoU,o,servizi,innovaJvi,ad,alto,valore,tecnologico),
• ed,infine,almeno%una%di%queste%3%caraZerisVche:,– Almeno,15%,spese,in,ricerca,e,sviluppo,,,– almeno,1/3,della,forza,lavoro,complessiva,cosJtuita,da,doNorandi,,,doNori,di,ricerca,o,ricercatori,(o,2/3,
laurea,specialisJca),– Jtolare,o,licenziataria,di,breveNo,(o,sokware,depositato,in,SIAE),
,
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Definizione%di%“startup”:%visione%degli%esperV%
A" startup" is" temporary' organiza0on' in" search" of" a"repeatable," scalable' business' model' (Steve, Blank,, The,Startup,Owner’s,Manual),1. Organizzazione%temporanea,2. In%cerca,3. Di%un%business%model,4. RipeVbile%5. Scalabile%
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Definizione%di%“startup”:%visione%degli%esperV%
1. Organizzazione%temporanea.,,Ha,un,periodo,di,vita,ben,definito,che,si,conclude,con,la,validazione,del,business,model,(scalabile,e,ripeJbile).,,Validato,ciò,,diventa,una,“azienda”,vera,e,propria.,,E’,un,“moto,a,luogo”.,,Un,viaggio.,
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2. In%cerca.%%E’, un, “?”, (startup), e, non, un, “!”, (azienda, di, successo), che, accompagna, la,parola,“business,model”.,,
Credits:,Steve,Blank,,The,Startup,Owner’s,Manual%
Credits:,Eric,Ries,,The,Lean,Startup%
?%
Definizione%di%“startup”:%visione%degli%esperV%
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3. Di%un%business%model.,,E’, "il, meccanismo, con, cui, gli,imprend i tor i, c reano, una,s t raord inar i a, c resc i ta, d i,successo,dell'azienda”, \,George,G.,&,Bock,AJ,2012).,,Più, formalmente,, un, business,model, "descrive, i, fondamenJ,su,cui,si,basa,un'organizzazione,per, creare,% fornire% e% caZurare%valore", (creates," delivers," and"c a p t u r e s " v a l u e ) , \ , A .,Osterwalder,,Y.,Pigneur,2010).,,DeNo, in, altre, parole, “è% come%fai% i% soldi”, (A., Osterwlader,,Businessmodelalchemist.com).,
Definizione%di%“startup”:%visione%degli%esperV%
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4. RipeVbile.%%La, ripeJbilità, è, legata, al, puro, conceNo,temporale,,ossia,la,capacità,che,ha,la,startup,di,svolgere, più, e, più, volte, nel, corso, del, tempo,quell'insieme, di, operazioni, capaci, di, fornire,ogni, volta, sempre, gli, stessi, risultaJ,, come, ad,esempio, la, possibilità, di, riuscire, ad, oNenere,più, volte, nel, tempo, un, ricavo, a, fronte,dell'erogazione,di,un,determinato, servizio, che,viene, prodoNo, internamente, dalla, startup, e,che,sJa,alla,base,del,suo,core,business.,,Es:, vendere, la,propria, casa,non,è,un,business,molto,ripeJbile.,Vendere,case,(altrui),lo,è.,La, ripeJbilità,del,business,model,è, condizione,necessaria, alla, possibilità% di% crescita% del,business,aziendale.,
Definizione%di%“startup”:%visione%degli%esperV%
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5. Scalabile.%%La,“scalabità”,(scalability),è,la,caraNerisJca,di,un,sistema,,modello,o,funzione,che,descrive,la,capacità,di,gesJre,al,meglio,e,performare,bene,a,fronte,della,crescita,del,carico,di,lavoro.,,Un,sistema,che,“scala”,manterrà,o,aumenterà,il,suo,livello,di,performance,o,efficienza,all’aumento,del,carico,di,lavoro,/,domanda.,,Con,riferimento,ad,un’azienda,ed,al,suo,business,model,questo,vuol,dire,che,all’aumentare% dei% ricavi% i% suoi% profiO% si% manterranno% costanV% o%aumenteranno% (es:, i, ricavi,, grazie, ad, “economie, di, scala”,, cresceranno, più,velocemente,dei,cosJ,da,sostenere,per,generarli).,La, scalabilità, del, business,model, è, direNamente, connessa, alla,modalità% di%crescita%del,business,aziendale.,
Definizione%di%“startup”:%visione%degli%esperV%
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E%quindi?%
• MolJ,traNano, le,startup,come,una,“versione,più,piccola/giovane”, di, un’azienda, “tradizionale”.,Questo,non,è,correNo.,,
• Una% startup% NON% è% una% versione% “giovane”% di%un’azienda%“vecchia”.,,
• Mentre,le,aziende,più, ,mature,seguono,business,model, noJ, con, organizzazioni, stabili,, le, startup,sono, “temporary" organiza8ons" designed" to"search" for" a" scalable" and" repeatable" business"model”.,
• Questa, consapevolezza, ci, consente, di, cambiare,come,viene,intesa,e,spiegata,l’imprenditorialità,e,come,vengono,incubate,e,finanziate,le,startup.,
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L’importanza%di%essere%imprenditori%
hNp://youtu.be/M7VZIbeUrSU,,
The,Ewing,Marion,Kauffman,FoundaJon,(Kauffman%FoundaVon),is,a,non\profit,foundaJon,based,in,Kansas,City,,Missouri.,It,has,an,asset,base,of,$2,billion.,The,Kauffman,FoundaJon,states,that,its,vision,is,to,foster,"a,society,of,economically,independent,individuals,who,are,engaged,ciJzens,,contribuJng,to,the,improvement,of,their,communiJes”.,It,focuses,its,grant,making,and,operaJons,on,two,areas:,advancing%entrepreneurship%and%improving%the%educaVon%of%children%and%youth.,Established,in,the,mid\1960s,by,the,late,entrepreneur,and,philanthropist,Ewing,Marion,Kauffman,,founder,of,Marion,Laboratories,,the,Kauffman,FoundaJon,is,the,largest,American,foundaJon,to,focus,on,entrepreneurship.,,
IN,ENGLISH,
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L’importanza%di%fare%impresa%seguendo%nuove%regole%
Karl%Marx%(1859)%%
Per%la%CriVca%dell'Economia%PoliVca%(Kri8k"der"Poli8schen"Ökonomie)"
%
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K a f f u m a n F o u n d a t i o n Re s e a r c h S e r i e s : F i r m F o r m a t i o n a n d E c o n o m i c G r o w t h2
The oft-quoted American sports slogan,“Winning isn’t everything. It’s the only thing!”could well be attributed to the economic
importance of firm formation in creating jobs. Arelatively new dataset from the U.S. governmentcalled Business Dynamics Statistics (BDS) confirmsthat startups aren’t everything when it comes to jobgrowth. They’re the only thing.
By now it is well understood that firms large andsmall are continuously and simultaneously destroyingand creating jobs. Even a mild level of this creative-destructive churn points to a dynamic economymuch different than static economic models candescribe. However, beyond the job churn at existingfirms, there is a dynamic in firm birth that seems tobe very important for understanding job creation—specifically, the unique effect of new firms, orstartups. Put simply, this paper shows that withoutstartups, there would be no net job growth in theU.S. economy. This fact is true on average, but alsois true for all but seven years for which the UnitedStates has data going back to 1977.
The BDS is the first publicly available dataset thatincorporates the age of firms in a dynamic format(Haltiwanger, Jarmin, and Miranda, 2008). Figure 1presents summary data from the BDS,1 showing thatfirms in their first year of existence add an averageof 3 million jobs per year. By construction, the BDS defines an existing firm—age one up to agetwenty-six and beyond—such that it can both createand lose jobs. In contrast, a startup, or age zerofirm, only creates jobs because it experiences nogross job destruction. We might anticipate that thenet job gain also would be positive at existing firms,but that is decisively not the case during most yearson record. Notably, the figure shows that, duringrecessionary years, job creation at startups remainsstable, while net job losses at existing firms arehighly sensitive to the business cycle.
An important caveat is that existing firms are sodiverse that it can be misleading to think of a“typical” firm. For example, there are two simplecategories of existing firms: those that go out ofbusiness (Deaths) and those that continue
1. See http://webserver03.ces.census.gov/index.php/bds/bds_database_list.
Figure 1: Startups Create Most New Net Jobs in
the United States
-5,000,000 -4,000,000
-3,000,000
-2,000,000 -1,000,000
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
1977
1981
1985
1989
1993
1997
2001
2005
1979
1983
1987
1991
1995
1999
2003
Net Job Change – Startups Net Job Change – Existing Firms
Source: Business Dynamics Statistics, Tim Kane
Kauffman Foundation
• Negl i, USA ,, r iporta, la, Kauffman,FoundaJon,, ogni% anno% le, startup,“creano”, 3% milioni% di% nuovi% posV% di%lavoro,, mentre, le, aziende, mature, ne,“distruggono”,1,milione,,,
• Una, indagine, della, World, Bank, (2010),ha, evidenziato, che, anche, se, solo, il, 7%,delle, aziende, del, Cile, siano, “scalable,startup”, (CAGR, assunzioni, >, 20%),,queste,aziende,hanno,creato,c.a.%il%60%%dei% nuovi% posV% di% lavoro., In, media,,ciascuna,“scalable,startup”,ha,creato,più,di,50,nuovi,posJ,di,lavoro/anno.,
Alcune%evidenze%empiriche%per%cui%le%startup%sono%importanV%per%la%società%
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• Nel, 2010, negli, USA, sono, state,aperte,565.000%nuove%aziende%al%mese,,allo,stesso,tasso,del,2009,e,con, aumento, del, 4%, rispeNo, al,2 0 0 8 , ( s J m e, K a u ff m a n,FoundaJon).,
• A, J to lo, d i, pa ragone ,, un,equivalente, tasso, di, nuova,imprenditorialità, in% Italia% (60M,a b i t a n J, v s, 3 0 8 M, U S A ),po r te rebbe, ad, aZender s i%l’apertura% di% 110.000% nuove%imprese%al%mese%
• A d, o g g i, i n v e c e, ( f o n t e :,Movimprese, –, Infocamere), in,Italia, si, aprono, 25.000% nuove%imprese%al%mese.%
Se%l’Italia%incenVvasse%l’imprenditorialità%come%gli%USA%
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! Self,intro,e,premessa,
! Overview,
! Startup%setup%
! Framework,di,analisi,
! Analisi,dell’ecosistema,innovazione,italiano,
! Conclusioni,
! AllegaJ,
Agenda%
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1. TEAM,
2. TEAM,
3. TEAM,
4. PRODOTTO,,
5. MERCATO,,
Startup%setup:%le%5%cose%importanV%per%affrontare%al%meglio%il%“viaggio”%
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Visto%che%“success%=%1%%idea,%99%%execuVon”%il%focus%deve%essere%su%un%team%di%“makers”%
1.2.3.%TEAM%Trovare,le,componenJ,mancanJ,nel,team,,e,individuare,le,necessità.,Co\founder?,Tecnici?,Designer?,Chi,può,avere,più,esperienza,professionale,di,me,per,essere,credibile?,Chi,le,giuste,relazioni,per,fare,crescere,velocemente,il,business?,Chi,le,competenze,tecniche,per,prendere,solida,la,tecnologia?,,Standard%personale:,il,team,dovrebbe,essere,“execuJon\ready”,(sia,lato,tecnico,che,lato,business),Hiring%strategy:,“hire,on,aUtude,,not,skills”,+,hire,beNer,than,yourself,(A,hires,A,,B,hires,C),Feeling:,test,dello,shopping,center,(rif:,G.,Kawasaki),
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Da%evitare%
1. Imprenditore, solitario:, rischio,“cubana”,,
2. Ricercatori, “puri”:, troppo, lontani,dai,bisogni,del,mercato,
3. Persone, mulJfocali, invece, che,“laser,focus”:,la,volpe,ne,sa,tante,,il,riccio,una,ma,importante,(Esopo),
University,spin\off,companies,do,not,scale,up,
,
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Non%improvvisatevi:%prima%di%“buZarvi”%lavorate%sulle%“3S”%%
SAPERE,,#,UNIVERSITA’,
SAPER,FARE,#,LAVORO,
SAPER,ESSERE,#,VITA,
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Voi%invesVreste%su%queste%persone?%
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(1977),
Eppure…%
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Le% idee%da%sole%non%valgono%nulla,%meglio%aver% faZo% i%compiV%a%casa%
4.%PRODOTTO%Che,sia,un,protoJpo,o,una,demo,il,prodoNo,è,la,chiave,per,testare,la,propria,idea,,convincersi,che,si,sta,percorrendo,la,strada,giusta,e,convincere,anche,gli,interlocutori,che,non,è,solo,un’intuizione.,Serve,per,disJnguersi,da,una,marea,di,idee,“su,carta”,e,dal,95%,delle,persone,che,popolano,l’ecosistema,di,“wanna\be”,startuppari,(ossia,sognatori,e,animali,scappaJ,dallo,zoo),,Standard%personale:,no,idee,“su,carta”,+,no,pain,(addressed),,no,gain,(for,the,investor),Feeling:,gli,invesJtori,sanno,che,,in,Italia,,con,il,40%,di,disoccupazione,giovanile,,definirsi,“startup\er”,suona,meglio,di,“disoccupato”,
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©2015 NUVOLAB
Per% cui% STOP% ai% sogni% nel% casseZo.%O% li% realizzate% o% li%buZate%nel%cesVno%(o%in%rete)%
hNp://nonstartr.com,,,,,,,
hNp://itsthisforthat.com,,,,,,
hNp://www.ykombinator.com,,
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©2015 NUVOLAB
Esempio%
hNp://www.youtube.com/watch?v=4PcL6\mjRNk,,
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©2015 NUVOLAB
Che%non%sia%“la%montagna%che%partorisce%il%topolino”%
5.%MERCATO,Con,un,team,decente,ed,uno,pseudo\prodoNo,in,mano,potete,iniziare,a,capire,che,feedback,vi,da,il,mercato,(customer,validaJon),,se,il,prodoNo,piace,o,meno,(tracJon),e,se,quello,che,avete,ipoJzzato,sul,vostro,business,è,validato,dalla,realtà,(metriche).,,Ovviamente,scegliete,un,mercato,sufficientemente,grande,per,dare,un,senso,(economico),al,vostro,business.,,Standard%personale:,ricerca,di,un,“reality,check”,,una,“market,proof”,e..,buone,metriche,(e/o,mercato,rilevante),Feeling:,“market,proof”,=,il,progeNo,non,è,una,“soluzione,in,cerca,di,un,problema”,
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Esempio%
hNps://www.youtube.com/watch?v=l\qD_3o_obg,,
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©2015 NUVOLAB
Gli%invesVtori%cercano%dreamomakers%e%non%dreamochasers,
E%sopratuZo..%la%giusta%aOtudine%
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©2015 NUVOLAB
E%sopratuZo..%la%giusta%aOtudine%(più%poeVca)%
Non"morrò"una"vita"non"vissuta."
Non"vivrò"nella"paura"di"cadere."
O"di"prendere"fuoco."
Scelgo"di"prendere"possesso"dei"miei"giorni,"
di"lasciare"che"la"vita"mi"apra"
e"mi"renda"meno"impaurito,"
più"accessibile,"
e"sciolga"il"mio"cuore"
fino"a"che"non"diven8"un"paio"d’ali"
una"torcia,"una"promessa."
Scelgo"di"meIere"a"rischio"il"mio"significato;"
per"vivere""
così"che"ciò"che"mi"è"stato"dato"come"seme"
passi"al"prossimo"come"germoglio"
e"ciò"che"mi"è"stato"dato"come"germoglio"
diven8"fruIo.""
Non'morrò'una'vita'non'vissuta'Dawna'Markova'
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Il%“viaggio”%di%una%startup:%lo%“startup%lifecycle”%(metafora)%
MAC
RO%VIEW%
MICRO
%VIEW%
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Il%“viaggio”%di%una%startup:%lo%“startup%lifecycle”%(metafora)%
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Il%“viaggio”%di%una%startup%=%lo%“startup%lifecycle”%(product%PoV)%
FASE 1 FASE 2 FASE 3
CONSERVATION%SUSTAIN%SCALE%EFFICIENCY%VALIDATION%DISCOVERY%IDEA%
FASE 4 FASE 5 FASE 6 FASE 7
RICA
VI%
TIME%
Start% Launch%
Build%
Chasm%
Scale%
Maturity%
Fonte:,rielaborazione,basata,su,Four,Step,To,Epiphany,(S.,Blank),,Startup,Compass,(Stanford),e,Startup,Lifecycle,(F.,DesJn)%
Glossario:,Chasm%
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©2015 NUVOLAB
Il%“viaggio”%di%una%startup:%lo%“startup%lifecycle”%(sintesi)%
ELEMENTI CHIAVE
FASE 1 FASE 2 FASE 3
SCALE%EFFICIENCY%VALIDATION%DISCOVERY%IDEA%
FASE 4 FASE 5
Scopo%Le,startup,è,concentrata,sul,comprendere,se,sta,risolvendo,un,problema,reale,per,qualcuno,e,se,qualcuno,potrebbe,essere,interessato,alla,soluzione,che,ha,sviluppato,EvenV,Formazione,founding,team,,interviste,ai,clienJ,,definizione,value,proposiJon,,creazione,protoJpo,(MVP),,il,team,eventualmente,entra,in,un,incubatore/acceleratore,,riceve,love,capital,(3F),,arrivano,i,primi,mentor,e,advisor.,
Timing,5\7,mesi,(media,ICT),
Scopo%IdenJficazione,di,un,binomio,problema\soluzione,su,cui,creare,la,propria,value,proposiJon,EvenV%Individuazione,di,un,customer,pain,(problema,davvero,importante,per,il,target,di,clientela),Ipotesi,(teorica),di,una,effecJve,soluJon,(idea,che,risolve,al,meglio,il,problema),
Nota:,9,volte,su,10,l’idea,non,funziona,nel,mondo,reale,Timing%TBD,(serendipity),
Glossario:,MVP,%Value%ProposiVon,%Love%Capital,%Seed%Capital,%Pivot,%Customer%acquisiVon,%Round%A%
Scopo%La,startup,cerca,la,validazione,dei,primi,clienJ,al,fine,di,dimostrare,che,sono,interessaJ,alla,loro,soluzione,a,fronte,del,pagamento,di,denaro,(o,aNenzione),EvenV%Raffinamento,delle,core,features,,crescita,iniziale,del,numero,dei,clienJ,,raccolta,di,metriche,ed,analyJcs,,raccolta,prima,seed,funding,,prime,assunzioni,,pivot,(se,necessario),,primi,clienJ,paganJ,,product/market,fit,,
Timing,3\5,mesi,(media,ICT),
Scopo%La,startup,raffina,il,suo,business,model,e,migliora,l’efficienza,del,suo,processo,di,customer,acquisiJon.,La,startup,deve,poter,acquisire,clienJ,efficientemente,al,fine,di,evitare,di,scalare,in,modo,anJeconomico.,EvenV%Raffinamento,della,value,proposiJon,,definizione,della,user,experience,,oUmizzazione,del,funnel,di,conversione,della,clientela,,raggiungimento,crescita,viral,,idenJficazione,di,canali,di,vendita,efficaci.,Timing,5\,6,mesi,(media,ICT),
Scopo%La,startup,accelera,e,prova,a,fare,crescere,in,modo,molto,aggressivo.,EvenV%Round,A,di,finanziamento,,customer,acquisiJon,massiva,,miglioramenJ,sulla,scalabilità,del,back,end,,assunzione,dei,primi,manager,,creazione,di,business,unit.,
Timing%7\9,mesi,(media,ICT),
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Sintesi%
hNp://www.youtube.com/watch?v=AhVTU8irGw4,,
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! Self,intro,e,premessa,
! Overview,
! Startup,setup,
! Framework%di%analisi%
! Analisi,dell’ecosistema,innovazione,italiano,
! Conclusioni,
! AllegaJ,
Agenda%
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©2015 NUVOLAB
Una%startup%non%nasce%come%un%fiore%nel%deserto%ma%è%fruZo%di%uno%sforzo%colleOvo%
Nessun"uomo"è"un'isola,"completo"in"se" stesso;"ogni"uomo"è"un"pezzo"del"con8nente," una" parte" del" tuIo." Se"anche"solo"una"nuvola"venisse"lavata"via" dal" mare," l'Europa" ne" sarebbe"diminuita," come" se" le" mancasse" un"promontorio," come" se" venisse" a"mancare"una"dimora"di"amici"tuoi,"o"la" tua" stessa" casa." La' morte' di'
qualsiasi'uomo'mi'sminuisce,'perché'
io' sono' parte' dell'umanità.' E'
dunque' non' chiedere' mai' per' chi'
suona'la'campana:'suona'per'te.""
(John,Donne),
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In%altre%parole%
hNp://www.youtube.com/watch?v=AhVTU8irGw4,,
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Ogni% ecosistema% imprenditoriale% è% diverso,% perchè%unica%è%la%storia%che%lo%ha%creato%
“Engineering%the%environment,%not%the%process”%%
Greg,HorowiN,,Kauffman"fellow"e"venture"capitalist"
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Umuntu%%ngumuntu%%ngabantu%%
Se,ho,visto,più,lontano,è,perchè,stavo,sulle,spalle,dei,giganJ,(Isaac,Newton),
Ogni%startup%infaO%è%“ubuntu”%
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Ecosistema%dell’innovazione:%un%framework%di%analisi%degli%abilitatori%(feeders)%
Personal%Enablers%
Financial%Enablers%
Business%Enablers%
Environmental%Enablers%
Fonte:,Booz,&,Co.,
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TuO%i%“feeder”%che%supportano%i%“leader”,
Nota:,numerosi,soggeU,sono,trasversali,a,più,categorie,
• Gli, imprenditori,, durante, il,loro, viaggio, imprenditoriale,,non, sono, soli, in, alcun,momento.,
,• Diversi, i, livelli, di, supporto,,
molV% i% soggeO% coinvolV,%spesso%con%ruoli%diversi.,
• L ’ imprend i to r i a l i t à, ( e,l’imprenditore),si,sviluppa,…nell’ecosistema,…per,l’ecosistema,…con,l’ecosistema,
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Abilitatori%personali,
Nota:,numerosi,soggeU,sono,trasversali,a,più,categorie,
• Educazione% formale:, es.,un i v e r s i t à ,, ma s t e r, i n,entrepreneurship%
• Educaz ione% informale :%startup, school, connesse, ad,incubatori, o, programmi, di,accelerazione%
• Mentor/advisor:, manager,,s e r i a l , e n t r e p r e n e u r ,,scienziaJ, e, ricercatori,,esperJ,del,seNore%
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Abilitatori%finanziari,
Nota:,numerosi,soggeU,sono,trasversali,a,più,categorie,
• InvesVtori% in% capitale% di%r i s c h i o : , V C s , , B A ,,crowdfunding%
• Finanza% per% micro% PMI:%fond i, ro taJv i ,, p resJJ,d’onore,, bandi, per, avvio,d’imprese,innovaJve%
• Programmi% governaVvi :,finanziarie, regionali,, fondi,UE,
• Banche:, finanza, agevolata,per,startup,,presJJ,garanJJ,da,Confidi,etc..%
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©2015 NUVOLAB
Abilitatori%di%business,
Nota:,numerosi,soggeU,sono,trasversali,a,più,categorie,
• Se r v i z i% p r o f e s s i ona l i :,business,developer,,avvocaJ,e, commercialisJ,per, startup,etc.%
• Associazioni% di% networking:%network, e, communi ty,informali,(anche,virtuali)%
• Incubatori:, soggeU, dedicaJ,p r o f e s s i o n a l m e n t e, a,sviluppo,ed, accelerazione,di,startup,
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Abilitatori%ambientali,
Nota:,numerosi,soggeU,sono,trasversali,a,più,categorie,
• Contesto%normaVvo:,quadro,giuridico,generale,e, leggi,ed,agevolaz ioni, normaJve,specifiche,etc..%
• I n f r a s t r uZu r e :% uffic i ,,conneUv i tà ,, v i ab i l i t à ,,laboratori,etc..%
• Lobby% &% as soc ia z ion i%industriali:, Confindustria,,ConfarJgianato,etc..,
• Media%&%culture:,programmi,T V ,, r i v i s t e, e d, e v e nJ,territoriali,
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! Self,intro,e,premessa,
! Overview,
! Startup,setup,
! Framework,di,analisi,
! Analisi%dell’ecosistema%innovazione%italiano%
! Conclusioni,
! AllegaJ,
Agenda%
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©2015 NUVOLAB
Uno%dei%possibili%modi%di%analizzare%l’ecosistema%%
Fonte:, The, World, Bank, and, the,InternaJonal,Finance,CorporaJon,\,2015,
Prima, di, noi, (56°):, Slovenia, (51°),, Romani,(48°),,Rwanda,(46°),,Bulgaria,(28°),,MauriJus,(28°)…,e,la,Grecia,è,dietro,l’angolo,(61°).,
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Visione%dell’ecosistema%business%in%generale%
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Visione%dell’ecosistema%pro%startup%in%parVcolare%(facilità%di%avviare%un’azienda)%
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$ $
$ $
%
$ $
$
%
% $ $
$ %
Source:,Booz,&,co.,,revised,by,Nuvolab,
O%usando%un%framework%più%noto%
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Ma%quale%ecosistema%sta%crescendo%in%Italia?%
Fonte:,Booz,&,Co.,(rielaborazione,Nuvolab),
Ricerca% Idea% ProtoVpo% Business%Plan% Temi%Legali%Ricerca%
Fondi% Start%Up% Crescita%
Univerisità,
Business,
Pubblico,
Finanza,
CENTRI,RICERCA,UNIVERSITARI,
INCUBATORI,UNIVERSITARI,
SPIN\OFF,UNIVERSITARI,
PRIVATE,EQUITY,
BUSINESS,ANGEL,E,SEED,INVESTOR,
MIUR/ECR,
CENTRI,DI,RICERCA,E,SVILUPPO,AZIENDALI,
FONDO,EUROPEO,PER,LO,SVILUPPO,REGIONALE,
BORSE,DI,STUDIO,
CENTRI,RICERCA,
SOVVENZIONI,E,FINANZIAMENTI,
VENTURE,CAPITAL,
SEED,ACCELERATOR,
PST,
INCUBATORI,PRIVATI,
BUSINESS,ACCELERATOR,
ADVISOR,
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Chi%sono%i%vari%“abilitatori”?%
Fonte:,Booz,&,Co.,
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Risorse:%mappature%(parziali)%dell’ecosistema%italiano%dell’innovazione%
hNp://www.italiastartup.it/whoiswho,
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Alcuni%nomi:%abilitatori%personali,
Nota:,numerosi,soggeU,sono,trasversali,a,più,categorie,
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Focus:%Startup%Weekend,
hNp://www.youtube.com/watch?v=7ymvKiAKgzU,,
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Focus:%Programma%BEST%
www.bestprogram.it%
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Alcuni%nomi:%abilitatori%finanziari,
Nota:,numerosi,soggeU,sono,trasversali,a,più,categorie,
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©2015 NUVOLAB
Focus:%360by360%
www.360by360compeVVon.com%
Nel,2013:,$360k,ad,un,ragazzo,di,Padova,,Francesco,Nazari,FuseU,(25,anni),,per,il,progeNo,Charitystars,
Nel,2014:,$360k,ad,un,ragazzo,di,Verona,,Enrico,Pandian,(33,anni),,per,il,progeNo,Supermercato24,
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Alcuni%nomi:%abilitatori%di%business,
Nota:,numerosi,soggeU,sono,trasversali,a,più,categorie,
Italian,Startup,Scene,
18
Oggi con noi
Copyright © 2011 Nuvolab All Rights Reserved.
Proactive, Proactive, Proactive
Il progetto presentato rappresenta la visione di un gruppo multidisciplinare, rivolto ad investitori che vogliono cogliere in questo momento di continuo cambiamento una serie di opportunità a loro disposizione.
Investitori, imprese e mercati stanno infatti attraversando un momento di profondo cambiamento, dove la caratteristica più comune è la necessità di abbracciare seriamente politiche d’innovazione. Mai come nel periodo attuale l’evoluzione rapida dei mercati in vari settori ha avuto un effetto tanto dirompente e su larga scala.
La netta discontinuità della prima rivoluzione digitale, in cui ci si trova ad operare, ha reso una serie di approcci al mercato ormai obsoleti. Contestualmente, l’innovazione dei servizi e dei prodotti avviene fuori dalle grandi imprese, fuori dai grandi laboratori di R&S, ponendo gli attori più grandi di fronte a una continua spinta di ‘distruzione creativa’.
È ormai necessario riconoscere con estrema rapidità i cambiamenti di scenario e saper concepire strategie innovative, implementandole e catalizzando le energie connesse al proprio network. Parimenti, per manager e imprenditori, è sempre più importante potenziare le proprie capacità di pensare, promuovere e realizzare innovazione. Questa può interessare i prodotti, i servizi, i processi, i modelli di business e i rapporti con l'ecosistema con cui un'impresa interagisce.
Servono, oltre a nuovi modelli di gestione, competenze e dinamiche completamente nuove. Occorre innovare il proprio approccio all'innovazione a tutto tondo, occorre saper trasformare il caos in una fonte di opportunità.
Dalla velocità e dalla complessità dei cambiamenti, dall’opportunità di poter creare sinergie, nasce l’idea di un circolo di ‘imprenditori d’investimenti’, che si muovano in modo proattivo in un panorama in continuo movimento; un gruppo coeso accomunato da mentalità, valori e una visione comune.
BAN
INCUBATORE TTO
PST
CASE STUDY
18
Oggi con noi
Copyright © 2011 Nuvolab All Rights Reserved.
Proactive, Proactive, Proactive
Il progetto presentato rappresenta la visione di un gruppo multidisciplinare, rivolto ad investitori che vogliono cogliere in questo momento di continuo cambiamento una serie di opportunità a loro disposizione.
Investitori, imprese e mercati stanno infatti attraversando un momento di profondo cambiamento, dove la caratteristica più comune è la necessità di abbracciare seriamente politiche d’innovazione. Mai come nel periodo attuale l’evoluzione rapida dei mercati in vari settori ha avuto un effetto tanto dirompente e su larga scala.
La netta discontinuità della prima rivoluzione digitale, in cui ci si trova ad operare, ha reso una serie di approcci al mercato ormai obsoleti. Contestualmente, l’innovazione dei servizi e dei prodotti avviene fuori dalle grandi imprese, fuori dai grandi laboratori di R&S, ponendo gli attori più grandi di fronte a una continua spinta di ‘distruzione creativa’.
È ormai necessario riconoscere con estrema rapidità i cambiamenti di scenario e saper concepire strategie innovative, implementandole e catalizzando le energie connesse al proprio network. Parimenti, per manager e imprenditori, è sempre più importante potenziare le proprie capacità di pensare, promuovere e realizzare innovazione. Questa può interessare i prodotti, i servizi, i processi, i modelli di business e i rapporti con l'ecosistema con cui un'impresa interagisce.
Servono, oltre a nuovi modelli di gestione, competenze e dinamiche completamente nuove. Occorre innovare il proprio approccio all'innovazione a tutto tondo, occorre saper trasformare il caos in una fonte di opportunità.
Dalla velocità e dalla complessità dei cambiamenti, dall’opportunità di poter creare sinergie, nasce l’idea di un circolo di ‘imprenditori d’investimenti’, che si muovano in modo proattivo in un panorama in continuo movimento; un gruppo coeso accomunato da mentalità, valori e una visione comune.
BAN
INCUBATORE TTO
PST
CASE STUDY
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©2015 NUVOLAB
Focus:%le%community%per%“aOvarsi”%e%restare%informaV%
ITALIAN,STARTUP,SCENE,
hNp://startupdigest.com/, hNp://startupbusiness.it,
hNp://corriereinnovazione.it,
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©2015 NUVOLAB
Alcuni%nomi:%abilitatori%ambientali,
Nota:,numerosi,soggeU,sono,trasversali,a,più,categorie,
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©2015 NUVOLAB
Focus:%Italia%Startup%
hNp://www.italiastartup.it/whoiswho/,
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©2015 NUVOLAB
I%media:%cosa%enfaVzzano%
OGGI%13,4%%
OGGI%44%%
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©2015 NUVOLAB
E%cosa%enfaVzzano%meno%
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©2015 NUVOLAB
Quindi:%Più%?%Meno%!%
(meno"pun8"esclama8vi"e"più"pun8"di"domanda"plz!)"
? !
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©2015 NUVOLAB
! Self,intro,e,premessa,
! Overview,
! Startup,setup,
! Framework,di,analisi,
! Analisi,dell’ecosistema,innovazione,italiano,
! Conclusioni%
! AllegaJ,
Agenda%
![Page 75: Nuvolab - Startup Setup - LabInn 2015](https://reader036.fdocument.pub/reader036/viewer/2022081515/55b8516ebb61eb0f178b45e8/html5/thumbnails/75.jpg)
©2015 NUVOLAB
QuesVoni%di%punV%di%vista%
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©2015 NUVOLAB
Molto%più%facile%vederla%così..%
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©2015 NUVOLAB
..mentre%bisogna%quasi%dare%spiegazioni%se%si%pensa%posiVvo%
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©2015 NUVOLAB
Un%ecosistema%(posiVvo)%sta%crescendo..%
…scegliete%voi%se%il%bicchiere%è%mezzo%pieno%o%mezzo%vuoto,%ma%da%una%prospeOva%più%consapevole.%(anche,l’Italia,,a,modo,suo,,è,in,cerca,del,suo,business,model!),
hNp://www.youtube.com/watch?v=18ExywaYlJ4,,
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©2015 NUVOLAB
! Self,intro,e,premessa,
! Overview,
! Startup,setup,
! Framework,di,analisi,
! Analisi,dell’ecosistema,innovazione,italiano,
! Conclusioni,
! AllegaV:%esperienze%consigliate%
Agenda%
![Page 81: Nuvolab - Startup Setup - LabInn 2015](https://reader036.fdocument.pub/reader036/viewer/2022081515/55b8516ebb61eb0f178b45e8/html5/thumbnails/81.jpg)
©2015 NUVOLAB
Fare%startup:%potete%capirlo%leggendolo%sui%libri..%
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©2015 NUVOLAB
..potete%capirlo%facendovi%ispirare%via%web…%
hNp://fundersandfounders.com,, hNps://www.ted.com,, hNps://www.techcrunch.com,
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©2015 NUVOLAB
..potete%capirlo%provandolo%sulla%vostra%pelle!%
www.bit.ly/DiventaRainmaker%
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©2015 NUVOLAB
! Self,intro,e,premessa,
! Overview,
! Startup,setup,
! Framework,di,analisi,
! Analisi,dell’ecosistema,innovazione,italiano,
! Conclusioni,
! AllegaV:%check%list%(semiseria)%
Agenda%
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©2015 NUVOLAB
una,check,list,semiseria,per,la,tua,startup,,
#bastacazzate,,
Per%chiudere%
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©2015 NUVOLAB
L’Idea%
! Hai,un’idea,e,credi,che,sia,l’idea,migliore,mai,concepita,da,un,essere,umano.,
! Hai,un’idea,,non,l’hai,ancora,realizzata,,ma,hai,già,tra,le,mani,un,NDA,che,intendi,far,firmare,a,tuU,quelli,disposJ,ad,ascoltarJ.,
! Condividere,il,tuo,progeNo,J,terrorizza,perchè,pensi,che,i,grossi,player,J,copieranno.,
! Hai,un’idea,,non,l’hai,ancora,realizzata,,ma,hai,già,registrato,il,nome,e,il,logo,in,tuNa,Europa,,America,e,in,un,territorio,a,scelta.,Ovviamente,il,dominio,nelle,varie,declinazioni,è,già,in,tuo,possesso,,non,si,sa,mai.,
! Impieghi,2,ore,per,spiegare,il,tuo,progeNo,,anJcipandolo,con,scenari,futurisJci,composJ,da:,arcobaleni,,unicorni,,orseU,del,cuore,e,il,tuo,prodoNo,uJlizzato,da,tuU.,Probabilmente,stai,dormendo.,Ti,devi,svegliare.,
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©2015 NUVOLAB
L’Idea%
! Il,tuo,prodoNo,idenJfica,o,evidenzia,molto,bene,un,problema,,ma%non%lo%risolve.,,
! La,tua,idea,(il,tuo,prodoNo,web),è,un,secondo,lavoro,e/o,un,hobby.,
,! Il,tuo,progeNo,è,un,mix,tra,LinkedIn,,Facebook,,FourSquare,,
TwiNer,e,Instagram.,Però%diverso.,
! TuU,quelli,a,cui,l’hai,raccontato,J,hanno,deNo,che,è,una,figata.,Compresi%i%tuoi%genitori%e%i%tuoi%amici%più%cari.%
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©2015 NUVOLAB
Target%&%Mercato%di%riferimento%
! I,tuoi,maggiori,compeJtor,sono,mulJnazionali,tecnologiche,,il,cui,CEO%a%Natale%pranza%con%Obama.%%
! Dalla,tua,ricerca,di,mercato,risulta,che,non%hai%compeVtor,e,credi,che,questo,sia,garanzia,di,successo.,
! Il,tuo,prodoNo,è,per,tuU.,
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©2015 NUVOLAB
Il%modello%di%business%
! Non,hai,un,modello,di,business,e,non,J,serve,perchè,punJ,alla,user,base,grossa.,Dopodiché,via,con,l’exit.,
! Non%hai%un%modello%di%business%e,non,J,serve,in,fase,di,startup,,esso,J,apparirà,magicamente,in,sogno,una,volta,lanciato,il,prodoNo/servizio.,
! L’adverJsing,è,il,tuo,modello,di,business.,Arrivato%a%1%milione%di%utenV,%farai%un%sacco%di%soldi.%
! UJlizzi,un,sokware,per,auto\generare,il,tuo,business,plan.,
! Non%intendi%invesVre%tempo%o%soldi%nella%tua%idea%(sebbene,sia,vincente),e,chiedi,a,terzi,di,lavorare,graJs,in,cambio,di,revenue,o,visibilità.,,
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©2015 NUVOLAB
Comunicazione%
1. Non,hai,un,budget,serio,per,il,lancio,del,prodoNo.,
2. Non,hai,una,strategia,di,comunicazione.,
![Page 91: Nuvolab - Startup Setup - LabInn 2015](https://reader036.fdocument.pub/reader036/viewer/2022081515/55b8516ebb61eb0f178b45e8/html5/thumbnails/91.jpg)
©2015 NUVOLAB
Features%
! Hai,1000,features/varianJ/linee,di,servizio.""
! Vuoi,tuNe,le,features,prima,di,lanciare,il,progeNo.,
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©2015 NUVOLAB
Team%
! Lo,sviluppatore,principale,è,tuo,cugino.,
! Il,tuo,webdesigner,è…,no,quello,non,serve,adesso,,lo,assumo,dopo.,,
! Non,hai,un,team,per,sviluppare,la,tua,idea,,non,la,sviluppi,tu,perchè,non,sei,un,tecnico,ma,farai,tuNo,in,outsourcing,o,con,contractor.,
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©2015 NUVOLAB
,se,hai,risposto,NO,a,tuU,i,punJ,stai,facendo,un’azienda,e,stai,pensando,a,creare,valore,diffuso.,,,
Se,hai,risposto,SI,ad,alcuni,punJ,allora,,probabilmente,,sei,soggeNo,all’hypeodaostartup,,non,è,grave,ma,nel,99%,dei,casi,consuma,valore,e,risorse.,,
Concludendo%
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©2015 NUVOLAB
Concludendo%
Spero%che%tu%abbia%risposto%NO%a%tuZo.,,In,tal,caso,,J,auguro,un,futuro,di,successo,,J,auguro,di,espanderJ,in,freNa,e,di,assumere,un,sacco,di,giovani,in,cerca,di,lavoro.,,,
Se,hai,risposto,SI,,J,auguro,le,stesse,cose,,ma,J,mandiamo,un,in,bocca%al%lupo%in%più!,
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©2015 NUVOLAB
! Self,intro,e,premessa,
! Overview,
! Startup,setup,
! Framework,di,analisi,
! Analisi,dell’ecosistema,innovazione,italiano,
! Conclusioni,
! AllegaV:%connecVng%the%dots%(recap)%
Agenda%
![Page 96: Nuvolab - Startup Setup - LabInn 2015](https://reader036.fdocument.pub/reader036/viewer/2022081515/55b8516ebb61eb0f178b45e8/html5/thumbnails/96.jpg)
©2015 NUVOLAB
Premessa%
• Experience"is"what"you"get,"when"you"don’t"get"what"you"want"• Non,ho,ancora,“non,oNenuto”,abbastanza..,ma,ci,sto,lavorando,• Vi,regalo,la,mia,(poca),esperienza,sul,“fare,startup”,#, i,miei,errori,, i,
miei,dubbi,e,le,mie,domande,• Per, quesJoni, di, sintesi,, le, “lesson, learned”, sono, raggruppate, in, 5,
punJ:,1. Cosa,(è,importante),2. Come,(ci,si,fa,ad,arrivare),3. Chi,(crea,una,nuova,impresa),4. Quando,(è,il,momento,giusto),5. Perché,(dovreste,fare,impresa),
• Infine,proveremo,a,“conneNere,i,punJni”,per,arrivare,alla,conclusione,(che,sarà…,il,vostro,punto,di,partenza),
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Dot%#%1:%“cosa”%(è%importante?)%
1
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©2015 NUVOLAB
In%principio%fu…un’idea%(e%un%BP)%
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©2015 NUVOLAB
Ma…%
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©2015 NUVOLAB
Lesson%learned%#1:%success%=%1%%idea,%99%%execuVon%
hNp://nonstartr.com,,,,,,,
hNp://itsthisforthat.com,,,,,,
hNp://www.ykombinator.com,,
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Postulato%sul%“successo”:%meglio%trovare%un%cliente%che%vincere%una%compeVVon%%
GRAN FINALE 2010 March 18, 2010 & Stanford University
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Postulato%sulle%“vanity%metrics”:%i%giornali%premiano%l’1%%di%idea…%
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©2015 NUVOLAB
..il%mercato%premia%chi%fa%bene%il%restante%99%%di%execuVon%
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Dot%#%2:%“come”%(ci%si%fa%ad%arrivare?)%
2
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Provando%e%riprovando%(you%need%“grit”%to%be%“great”)%
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©2015 NUVOLAB
A%prescindere%dal%punto%di%partenza%(you%need%“grit”%to%be%“great”)%
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©2015 NUVOLAB
Prova%tuZo%e%Veni%ciò%che%è%buono%(S.%Paolo)%aka%“Life%is%a%conVnuous%pivoVng%(F.%Lalli%")%%
Studia @
B&P Buttignon & Partners
Lavora @ …e dopo un lungo pivoting @
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©2015 NUVOLAB
Lesson%learned%#2:%“You've%got%to%find%what%you%love”%(S.%Jobs)%%%“Your'0me'is'limited,'so'don’t'waste'it'living'someone'else’s'life.""Don’t"be"trapped"by"dogma"–"which" is"living"with"the"results"of"other"people’s"thinking.""Don’t" let" the" noise" of" others’" opinions"drown"out"your"own"inner"voice.""And" most" importantly," have' the'courage' to' follow' your' heart' and'intui0on.''
They' somehow' already' know' what'you'truly'want'to'become.'Everything'else'is'secondary.”"
Stanford"commencement"speech"Steve"Jobs,"2005""
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©2015 NUVOLAB
www.nuvolab.com,
Nel%mio%caso…Nuvolab%"%
![Page 110: Nuvolab - Startup Setup - LabInn 2015](https://reader036.fdocument.pub/reader036/viewer/2022081515/55b8516ebb61eb0f178b45e8/html5/thumbnails/110.jpg)
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Dot%#%3:%“chi”%(crea%una%nuova%impresa?)%
3
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©2015 NUVOLAB
SfaVamo%il%mito%dell’imprenditore%solitario%
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©2015 NUVOLAB
Lesson% learned%#3:%una% startup%è% fruZo%di%uno% sforzo%colleOvo%
Nessun'uomo'è'un'isola,'completo'in'
se'stesso;'ogni'uomo'è'un'pezzo'del'
con0nente,' una' parte' del' tuIo." Se"anche"solo"una"nuvola"venisse"lavata"via" dal" mare," l'Europa" ne" sarebbe"diminuita," come" se" le" mancasse" un"promontorio," come" se" venisse" a"mancare"una"dimora"di"amici"tuoi,"o"la" tua" stessa" casa." La' morte' di'
qualsiasi'uomo'mi'sminuisce,'perché'
io' sono' parte' dell'umanità.' E'
dunque' non' chiedere' mai' per' chi'
suona'la'campana:'suona'per'te.""
(John,Donne),
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Esiste%un%ecosistema..%Esploratelo%ed%usatelo!%
Fonte:,Booz,&,Co.,
Personal%Enablers%
Financial%Enablers%
Business%Enablers%
Environmental%Enablers%
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Dot%#%4:%“quando”%(è%il%momento%giusto?)%
4
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Non%è%una%quesVone%di%età%
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Non%è%una%quesVone%di%soldi%
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I%media:%cosa%enfaVzzano%
OGGI%13,4%%
OGGI%44%%
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E%cosa%enfaVzzano%meno%
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Non%improvvisatevi:%prima%di%“buZarvi”%lavorate%sulle%“3S”%%
SAPERE,,#,UNIVERSITA’,
SAPER,FARE,#,LAVORO,
SAPER,ESSERE,#,VITA,
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Il%“Paese%dei%Balocchi”%delle%startup%non%esiste%(e%ricordate%come%è%finito%Pinocchio)%
#bastacazzate,
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Lesson%learned%#4:%si%fa%startup%per%scelta%e%non%per%mancanza%di%scelte%%
(meno"pun8"esclama8vi"e"più"pun8"di"domanda"plz!)"
? !
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Dot%#%5:%“perchè”%(dovreste%fare%impresa?)%
5
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Lesson%learned%#5:%cercate%di%avere%grandi%ideali%in%partenza%ma..%
Il,mantra,PRIMA,di,aprire,una,startup:,"
“Stay"hungry,"stay"foolish”"(S.Jobs,"2005)"
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..non%fatevi%prendere%in%giro%da%chi%vi%vende%“il%sogno”%nel%Paese%dei%Balocchi…%
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Il,mantra,DOPO,aver,aperto,alcune,startup:,"
“Do"good,"have"fun,"make"money”"(K.Johnson,"2011)"
..e%cercate%di%avere%i%piedi%ben%piantaV%per%terra%senza%perdere%mai%di%vista%i%valori%
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Conclusioni%
6
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ConneOng%the%“dots”%
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La%mia%piccola%personale%esperienza%nell’ecosistema..%
30+ 10+ 10+ 10+ 10+
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..mi%porta%a%dire%che...%
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Fare l’imprenditore è sempre possibile…
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Gli%invesVtori%cercano%dreamomakers%e%non%dreamochasers,
..l’importante%è%avere%la%giusta%aOtudine!%
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ConnecVng%the%“dots”%
“You" can't" connect" the" dots" looking"forward" you' can' only' connect' them'looking'backwards.""So" you' have' to' trust' that' the' dots'will'somehow'connect'in'your'future.""You'have'to'trust'in'something:"your"gut,"des8ny,"life,"karma,"whatever.""Because' believing' that' the' dots'will'connect'down'the'road'will'give'you'the' confidence' to' follow'your'heart,'even'when' it' leads' you' off' the'well'worn'path'and'that'will'make'all'the'difference”."
Stanford"commencement"speech"Steve"Jobs,"2005""
hNps://www.youtube.com/watch?v=IGqEx4z7eRo,,