NTLC 1213 OGX GIP

VP Candidate

Alyssa Liao

廖 盈 琇

VISION

GIP provides high quality experiences and becomes the first choice for global internship platform

Start from every individual, AIESEC NTLC becomes a sustainable platform for every youth

and stakeholder to make positive changes

BOTTLENECK

Brand exposure and position is not strong enough to become first choice partner.

Some inefficient or uncompleted flows limit the quality we can offer.

FOCUS AREA

Enhance marketing GIP product and improve product quality

Redesign OGX flow for better internal and external operation

FA,KPI,GOAL

FA 1)

Enhance marketing GIP product and improve product quality

KPI Goal

Participation Rate of Ambassador day 100%

Number of endorsement collected 15

Number of EP raised by new channels or product 20

Number of TT EP pool survey collected 300

Usage rate of evaluation 100%

KPI Goal

Member retention rate 75%

Rate on Match/Raise 70%

Frequency of newsletter to EP 1 time/month

1011~1213 Returnee data building up 100%

FA 2)

Redesign OGX flow for better internal

and external operation

Strategy Tactic Action step

Add value by

sustainable

services and

endorsement

Ambassador day

fully implement and

provides consult &

sharing

• Hold Ambassador Day for CV, Interest Letter,

Interview and aiesec.net usage teaching

• Online live and ppt sharing afterwards

• ICX trainee sharing

Synergize with ICX & ER

Collect

endorsements for

quality and value

• Collect endorsement from returnees and TNs

• Related reports or alumni, entrepreneur sharing

• Endorsement exposure on website

Synergize with ICX, Commu & LLC

Evaluation after

every flow

• Evaluation form designed and formalize the analyses

• Evaluate the quality of every flow and MB learning

Increase exposure

channels and

product packaging

Expand exposure

channels

• Online marketing by high-quality TN forms, good cases

sharing and info session materials

• Cooperation with NTU TIPs, 進修推廣部、NTNU

Management college、 NTUST 創設系&電資系

• OGX GCDP info session (ET and early marketing)

Synergize with OGX GCDP & Commu

Design new product

packaging

• ET+MT program for NTU Literary College

• Deep and professional cultivation for GCDP returnees

• India + China internship opportunities info session

• Launch TT EP pool survey for future use

• Returnee sharing as an ER speech to campus

FA 1) Enhance marketing GIP product and improve product quality

Strategy Tactic Action step

MB education and

work distribution

based on learning

points oriented

Increase training

and education of

MB and TL

• TLs are trainers in OGX day, and returnee sharing

• Info session rehearsal with TL and MB

• Ambassador day fully training beforehand

Synergize with OGX GCDP, LLC, ICX & ER

Assign tasks that

help learning and

improving operation

• Promotion material design

* New promotion material to campus

* TN promotion newsletter to EPs

* EP information made as ISSUU to TNs

• SRB OC team set; EP distribution before SRB

Synergize with OGX GCDP & Commu

Match process and

mindset revised

Empower and urge

EP to self-match

• Send letters with time reminder and TN promotions

• Periodically tracking by Google doc and Google sheet

• Release good TNs on FB, website and e-mail

• Ambassador day teaches related tips to get matched

Maintain quality of

TN and EP, and give

appropriate support

• Indian TN quality check before promoting to EPs

• Cooperate with Indian Ambassador, if possible

• Indian and Chinese intern release to raise EP with

correct mindset

• EP status updating always, combined with evaluation

Build life long

connection

Connection during

and after realizing

• Collect EP and TN endorsement and working content

• Info session sharing and SRB board wiling survey

Synergize with LLC

FA 2) Redesign OGX flow for better internal and external operation

LCP OGX GIP

Functional project-based

OC team Ambassador Day, SRB OC team set

Learning pipeline Tasks and training with learning points oriented

Online marketing

TN, Good cases and info session materials

explosion online

CRM system Evaluation and periodically connection

OGX ICX cooperation TN & EP good cases sharing, Trainee engaging

LLC management Returnee database building up

LC-Campus collaboration

New channels expansion and ER speech

launched by collaborating with school offices

LC-Global collaboration

EP and TN material, Connection with Indian TN,

China+India intern info session, TN Good cases

STRUCTURE,JD

• MT product understanding

• Responsible for NTU market

• Collect endorsement and evaluation

• MB * 3

TL

• ET product understanding

• Responsible for NTNU market

• Ambassador day OCP and consultant

• MB * 3

TL

• TT product understanding

• Responsible for New channels built

• Promotion materials

• MB * 4

TL

• OGX training day trainers

• Promotion material

information design

• Info session deliverers

• Ambassador Day session

preparing

• Match assistants

• Members coaching

• Communicator with MC, other LC, other functions, school and so on

• Track EP status and update

• All channels and systems build

• Database build and new data record

VP

• Coach TL and empower them to lead

• Seek outside resources for internal use

• Keep the atmosphere within team, and keep strategically thinking

• Other necessary operation process