Nova Scotia Library Association Annual ConferenceAmherst, NS

September 30 – October 2, 2005

Elaine MacLeanSt. Francis Xavier University

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My part…….

How it started

What it is

Where we are

What/When/Where/Who/Why/How

2001 at ALA (American Library Association)

5-yr Marketing Plan

Developed for all library types – public, school, academic and research

While libraries are popular, they are often taken for granted.

While libraries are ubiquitous, they are often not visible.

And, while libraries are unique, they are facing new challenges.

Consistent set of messages over a multi-year period…..

Libraries bring you the world.

Libraries are changing and dynamic places.

Libraries are places of opportunity.

Action Plans Were Created For Each Library Type…

World Libraries Campaign

School Library Campaign

Academic & Research Library Campaign

Public Library Campaign

Canadian Library Associations including NSLA (7)

Worldwide Library Associations (27)

Campaign for the World’s Libraries (2001)

Campaign for World LibrariesKey Messages……

Libraries are changing and dynamic places.

Libraries are places of opportunity.

Libraries bridge the world.

School Library Campaign launched (2003)….

Campaign for School Libraries Key Messages…

School library media programs are critical to the learning experience.

School library media specialists are crucial to the teaching and learning process.

School library media centers are places of opportunity

Campaign for Academic & Research Libraries (2003)

College and research libraries are an essential part of the learning community

College and research libraries connect you to a world of knowledge

College and research libraries are investing in the future, while preserving the past

Public Libraries Campaign (2004)

Public libraries are partners for vibrant and educated communities.

Public libraries are essential for a free people.

Public libraries are places of opportunity.

Poster…

Bookmark

Using the brand correctly…. Using the correct font (American Typewriter Medium

Weight)

The preferred color for @ your library® is red and blue, with the "@" in red (PMS 032) and "your library" in blue (PMS 072).A secondary color option for the entire phrase is black and/or white.

If neither of those color options work, tasteful alternatives are acceptable.

Using the words exactly as they are trademarked-"@ your library®"

Always including the "®" symbol following "@ your library®" when using the correct font.

Examples of not using the brand correctly are….

Inserting words into phrase:@ your SCHOOL LIBRARY MEDIA CENTER

No registered trademark symbol:@ your library   

using symbol with incorrect font:

St. Francis Xavier UniversityAngus L. Macdonald Library

Another StFX example…

@ your library®

Sign for the Port Hawkesbury Civic Centre….

New Brunswick Public Library Service Poster…..

Marketing & Public Relations materials available…..

Toolkits with key messages, outreach strategies, media relations materials and tips for marketing and promotion;

Materials to help you develop a strategic marketing plan for your library;

Downloadable graphics;

Customizable publicity materials;

Case studies of successful marketing efforts;

@ your library® slogans and guidelines for using the brand;

@ your library® translations

https://cs.ala.org/@yourlibrary/index.html

For complete information about the Campaign…..

Thanks for listening….