Nouvelles technologies : autant d'opportunités pour se rapprocher de ses usagers et clients par...
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Transcript of Nouvelles technologies : autant d'opportunités pour se rapprocher de ses usagers et clients par...
Dimitri Blomme, Tapptic
Mardi 27 octobre
Nouvelles technologies : autant d’opportunités pour se rapprocher de ses usagers et clients.
Liege Creative, en partenariat avec :
The
MOBILE MIND SHIFT
@Tapptic @DimTapptic
MOBILE HAS REPROGRAMMED YOUR CUSTOMER’S BRAINS …
TODAY, THE FIRST REFLEX PEOPLE HAVE WHEN THEY LOOK FOR SOMETHING IS TO USE THEIR SMARTPHONE !
THAT’S WHAT WE CALL MOBILE MOMENTS
ACCELERATION !!
THEY SPEND 177 MINUTES / DAY ON
THEIR SMARTPHONES
MORE THAN 100 SESSIONS LONGER THAN 1 MINUTE ON
THEIR PHONE PER DAY
68% SAY THEY CHECK THEIR PHONE WITHIN 15 MINUTES AFTER WAKING
UP IN THE MORNING.
MOORE’S LAW
THE IOT
THE SINGULARITY IS NEARER THAN WE MIGHT THINK
TECHNOLOGIE ADOPTION VS BIG BANG DISRUPTION
IOT: WHAT IS THE VALUE AT STAKE?
USER EXPECTATION
WHAT ABOUT YOU ?
WHO DO YOU FEAR MOST?
AN ENTREPRENEUR !
Price Location
Information
INSTITUTIONS CUSTOMERS
Technology
THE BALANCE IS CHANGING
Processes
Systems
Products
MOBILE MIND SHIFT RECONSTRUCTION
New mobile experiences
Personalization
Data management
New opportunities
Dynamic & customized Apps
ASSESSMENT
HOW TO SHIFT ?
?
CAN WE ALTER MARTEC’S LAW?
IDEA STRATEGY
ANALYZE results to monitor performance and
optimize outcomes
IDENTIFY the mobile moments and context
DESIGN the mobile engagement
ENGINEER your platforms, processes,
and people for mobile
Start small with a platform
to extend
Locate nearest storeGet directions
Check card balanceReload card
Check for reward optionsBrowse message centerDownload « Pick of the week »
Redeem rewardScan to pay
Watch latest colored star filling the reward cup
Send eGift to a friendAdd a trip
-10 minutes
Outside a Starbucks
Standing in line
At the register
+ 10 minutes
YOUR CUSTOMERS ARE READY…
… ARE YOU?
GOOGLE RESEARCHES
YOU SAID ADDICTIVE ?
worldwide say they couldn’t go a single day without their mobile device in their hand
84%http://www.nydailynews.com/life-style/addicted-phones-84-worldwide-couldn-single-day-mobile-device-hand-article-1.1137811
ANXIETY
30%http://www.nydailynews.com/life-style/addicted-phones-84-worldwide-couldn-single-day-mobile-device-hand-article-1.1137811
admit they actually get “anxious” when they don’t have their phone on them
APPS
http://www.nydailynews.com/life-style/addicted-phones-84-worldwide-couldn-single-day-mobile-device-hand-article-1.1137811
82% of those who responded said there are critical apps they can’t go without — not even for one day
WATER OR SMARTPHONE ?
http://www.nydailynews.com/life-style/addicted-phones-84-worldwide-couldn-single-day-mobile-device-hand-article-1.1137811
85% said they would rather go without water than their mobile
apps
GOOGLE STRATEGY
GOOGLE STRATEGY
GOOGLE STRATEGY
GOOGLE STRATEGY
@Tapptic / @DimTapptic