Nora Sarkari
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Transcript of Nora Sarkari
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Companys Introduction Nora was a leading supplier of telecommunications
(telecom) equipment in Malaysia.
Sakari, a Finnish conglomerate, was a leader in themanufacture of cellular phone sets and switchingsystems.
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Joint venture The JV Company, if established, would be set up in
Malaysia to manufacture and commission digitalswitching exchanges to meet the needs of the telecomindustry in Malaysia and in neighboring countries,particularly Indonesia and Thailand.
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Tale of the Tape
Nora Sales: $100 million
Employees: 3,081
Big Picture:
Needs technology
Local knowledge
Government ties Deal in hand
Seeks regionalexpansion
Sakari Sales: $4 billion
Employees: 29,000 Big Picture:
Has Technology
Seeks regional
presence Lacks local knowledge
Has other options
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Noras Technology Acquisition Strategy
20% of MalaysianTelecom Market
Indonesia
Thailand
Vietnam
Export MarketsNora Sakari
TechnologyTransfer
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Sakaris International Strategy
NorthAmerica
Malaysia
S.E. Asia
Finland
Sakari HQ E.U.
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Negotiation Issues
Equity ownership Technology transfer
Royalty payments
Expatriate salaries
Arbitration
How is each related to: Entry mode decision International strategy
implementation Capabilities
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Should Joint venture be done??
Advantages
Disadvantages
Is the formation of the JV between Nora and Sakari thebest option for both companies to achieve theirrespective objectives?
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Conclusion
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