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Transcript of Nokia ACC
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PRESENTER
MUHAMM AD IRFAN ARSHAD
ROLL NO 1387
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PRESENTATION TOPIC
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HISTORY
Nokia company started in 1865
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History of NOKIA Nokia is a Finland based company, incorporated in 1967.
Nokia started of as a pulp, rubber & cable manufacturing
company by Knut Fredrik Idestam in 1865.
Finnish Rubber Works acquired Nokia Wood Mills Telephone
& Telegraph cables.
Nokia Corporation created - 1967 - paper products- car tires-
personal computers - cables.
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History of NOKIA…
Nokia began developing the digital switch (Nokia DX 200) which became a
success.
In 1970, Nokia started taking an active interest in the power & electronics
businesses.
In 1987, consumer electronic became Nokia’s major business.
1991 Nokia - agreements to supply GSM networks - nine European countries.
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History of NOKIA… Between 1992 & 1996, the company exited from the rubber and cable businesses
August 1997 Nokia - GSM systems to 59 operators in 31 countries.
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1998: Nokia leads the world
Nokia becomes the world leader in mobile phones
1999: The Internet goes mobile Nokia launches the world's first WAP handset, the
Nokia 7110.
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2002: First 3G phone Nokia launches its first 3G phone, the Nokia 6650. 2003: Nokia launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage. 2005: The Nokia Nseries is born Nokia introduces the next generation of multimedia devices,the Nokia Nseries.
2006: A new President and CEO – Olli-Pekka Kallasvuo becomes Nokia’s President and CEO;Jorma Ollila becomes Chairman of Nokia’s board. Nokia andSiemens announce plans for Nokia Siemens Networks.
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2007
Nokia recognized as 5th most valued brand in theworld. Nokia Siemens Networks commencesoperations. Nokia launches Ovi, its new internetservices brand.
• Company recorded revenues of 41,121 Million € in 2007about 20.3 % increase from 2006.
2008
Nokia's three mobile device business groups andthe supporting horizontal groups are replaced byan integrated business segment, Devices &Services.
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INTRODUCTION
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• Nokia focused on building customer relationship and trust.
• Building friendship and trust is the heart of Nokia brand.
• Logo shows their brand personality.
BRAND PERSONALITYBRAND PERSONALITY
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PRICE
A key factor in selling a product
Started focusing on low cost mobile in rural
area
Nokia has come up with perfect prices for
each and every consumer segment
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The four p`s of Nokia
• PRODUCT
Centre of marketing
Nokia comes up with innovative phones
almost every six months
Also lunches special and limited edition
In short offer mobile phone of great variety
with various design and high quality
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Diversification
Information
Entertainment
e-shoppingand
banking
Voice
WAPDevelopment
Video
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HISTORY OF NOKIA
It also provides the services for network operators.
Company recorded revenues of 41,121 Million € in 2007about 20.3% increase from 2006.
Company offers its products in 150 countries. Its HQ is in
Espoo, Finland and employees about 68,500 people . Other
company of Nokia are in China , Hungry , Germany , Koreaand India
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• Everyone has a need to communicate and share. Nokia helps people to fulfill this need and we help people feel close to whatmatters to them. We focus on providing consumers with veryhuman technology – technology that is intuitive, a joy to use,
and beautiful.
• We are living in an era where connectivity is becoming trulyubiquitous. The communications industry continues to changeand the internet is at the center of this transformation. Today,
the internet is Nokia's quest.
MISSION STATEMENT
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Vision
The Vision of Nokia:
“Our vision is a world where everyone can
be connected. Our vision is to ensure that 5billion people are always connected at any
given point and to achieve 100 fold more
network traffic”
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Vision and strategy
•Fulfill the need to communicate
•Provide innovative technology
•Trusted consumer relation
• Best mobile device every where
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Nokia commits another $150M to mobile investment.
Nokia announced it will commit an additional $150 million to its equity and
venture capital management arm Nokia Growth Partners, increasing total
funds under management for direct investments to $250 million as the handset
giant seeks to ignite the creation of new applications and services encouragingadoption of mobile solutions including context and location based services,
mobile payments, mobile advertising, music and entertainment.
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Sales 52.09 Bil Revenue/Share 14.04
Income 1.41 Bil Earnings/Share 0.38
Net Profit Margin 1.05% Book Value/Share 4.76
Return on Equity 7.89% Dividend Rate 0.49
Debt/Equity Ratio 0.34 Payout Ratio 132.00%
Financial Highlights
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2009 EURm 2008 EURm Change %
Net sales 40 984 50 710 -19
Operating profit 1 197 4 966 -76
Profit before taxes 962 4 970 -81
Profit attributable toequity holders of the
parent
891 3 988 -78
Research &development expenses
5 909 5 968 1
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Major CompetitorsMajor Competitors
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SE LG
MSam
Performance
P r
i c e
SE - Sony Ericssion
LG - LG
M - MotorolaSam - Samsung
Nokia
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Sales and Profit Life Cycles (Market Share)
0
10
20
30
40
50
60
70
80
90
Share Share Share Share Share
IntroductionGrowth
Maturity
Decline
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Nokia
Product Life Cycle
Growth
Decline
Introduction
Maturity
Samsungm
Motorolal
LG
Sony
Ericsson
M k t h t t
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Market share strategy:
0
10
20
30
40
50
60
7080
90
2005 2006 2007 2008
Nokia
Sony Ericss
Samsung
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Market ShareMarket Share
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Thank you