MOBILE NUMBERS PUBLISHERS

MOBILE AD TYPES & PRODUCTS

MOBILE VIDEO TARGETING

Nmobs

Nmobs

MOBILE NUMBERS

Mobile Internet Consumption in Turkey

Source: BTK (2015 Q1) Mio users

65

75

2011 2012 2013 2014 2015 - Q1

72,471,9

69,7

67,7

65,3

Smartphone & Tablet Demographical Usage

Source: Flurry (2015)

Global datas

Usage Distribution Over Age

%0

%20

%40

%60

%80

16-24 25-34 35-44 45-55 55+

%56 %44 WomanMan

Smartphone

%46 %54WomanMan

Tablet

Smartphone Penetration in Turkey

Source: Our Mobile Planet (2015 Q2)

Source: Statista (2015)

Turkey is one of the 10 countries that has highest smartphone penetration.

End of the 2014 smartphone penetration in Turkey was 35%

%0

%10

%20

%30

%40

%50

2010 2011 2012 2013 2014

End of the 2014 smartphone penetration in global was 24,5%

%12%15

%30

%30

%35

Mobile Ad Investments at Turkey

2012

2013

2014

2015 H1

0 60

32,80 TL

58,00 TL

44,00 TL

36,00 TL

16,80 TL

26,00 TL

16,00 TL

11,00 TL

16,10 TL

32,00 TL

28,00 TL

17,00 TL

Mobil opt-in SMM/MMS Mobile Display Ad Total

Source: IAB (2015, H1)

Mio TL

Device Segmentation in Daytime

Source: comScore (2014)

Global datas

0

2

4

6

8

0:00 4:00 08:00 12:00 16:00 20:00

Tablet Smartphone Desktop

Source: Ooyala (2014) - Statista (2015)

Mobil Video Consumption by Device and Connection in Turkey

0

10

20

30

40

iPod Android Tablet Android iPhone iPad

%2%5

%23

%31

%39

%66

%34

ConnectionDevice

Wifi

Mobile Network

Source: On Device (2015)

Mobil Video Consumption by Age and Gender in Turkey

Gender

0 25 50 75 100

Age

Under 35 Over 35%42

%58Male

Female

PUBLISHERS

Publishers

MOBILE AD TYPES & PRODUCTS

Standart Banner

Standart Banner is suitable for iOS, Android and mobil sites and based on gif, png and jpg.

Images can be use with consecutive frames.

CTR: %0.7 – %2.1320X50

Rich Media Banner

Rich Media banners are suitable for iOS, Android and mobile sites. Rich Media banner based on HTML5 technology.

In Rich Media, there is an interaction between user and ad. Users use make some actions such as pinch, zoom, swipe or

shaking device.

CTR: %1.5 – %8.0

320X480 320X568

Masthead

A banner positioned on the top of the network.

The same functions such as video, pinch, zoom, swipe or shaking device can be applied to Masthead as Rich Media format.

320X142

Push Notification

Push Notification ads send as Pop-up or notification. And stored in notifications menu.

Possible to lead App Store, Google Play, mobile site or SMS secreen with Advanced Push Notification.

It is possible to get Push Notification ads when application is not running.

25-130 letters

In-feed

In-feed ads are the by product of native advertising.This type can be customized automatically according to apps interface.

In-feed ads does not disturb users and keep them engaged with the content.

Advertorial

In Advertorial, ad is turned over to news format and presented to the user.

There is campaing image, editorial text and link in Advertorial ads.

Advertorial is an ad type that is presented as a content so it does not disturb users.

MOBILE VIDEO

Video Formats

Pre-roll: Before main video Mid-roll: In the midle of main video

Post-roll: After main video

Video Overlay: No campaign video

Video Formats - Product Placement

For the first time in Turkey, product placement in live mobile videos is actualised by the HTML5 technology.

In our video inventory, usage of the overlay can be possible by intendeed size.

Video Formats - Overlay

TARGETING

Target Status

Battery Weather Storage Device Location

Operator OS App Connection Phone Name

Targeting - Trigger

Zoom Pinch Swipe Shake Front Camera

Targeting - Action

Camera Flash BrightnessVibrate

THANK YOU!