Tvorba portáluBDC XD Capability

22.04.2014, Night of Chances, Bratislava Andrej Gašpar & Martin Puškáč

Agenda• Problem

• Teams

• Objectives

• Get Ready!

• How does it look?

• Improvements???

• Get Ready2!

• Summary

Problem

BattlefieldStatus

Product owner

• Skills (UX, UI design, Front-end development)

• Passion & new thinking

• Excellent in UI Frameworks

• Build strong internal team with qualities of

expensive external design studios

Objectives

• People– Team

• Processes– Requirements

– Users (Personas)

– User stories

StrategyFuture

• Technology– Custom assets and tools

– Repository of preauthorized

assets and tools

– UX Lab

Get Ready !

The winner is?

How ? Does it look

Sitecore overview

What is Sitecore ?

Web-based Content Management System (WCMS) with Online

Channel Optimisation.

Strengths

– Multiple strategic OCO offerings have it well placed

as companies try to increase ROI

– Good multilingual and multichannel support

Weaknesses

– Can have a high cost and long implementation time

– Not as good for B2E initiatives

– Not ideal for LAMP customers

Improvements ???

BONUS TIME

Sitecore features

• Page Editor, Content Editor, Desktop

• Translation & Localizaion

• Targeting | Geo/Personalization

• Mobile | Device Simulation

• DMS – Executive Insight Dashboard

• Testing | A/B Test

19

A/B testing involves testing changes to a web page against the current page elements,

content and or design with the goal of improving conversation rates.

Testing allows you to perform website optimization without guesswork since all the decisions you make

will be based on which ones produce positive results from collected data.

Testing – A/B Test

Get Ready !

The winner is?

Demo

Summary

Q&A