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PRAYAAS-(THE ENDEAVOUR)

We, at Institute of Management, Nirma University, (IMNU) takeimmense pleasure in announcing once again, our Annual Inter

B-School Academic Fest - Perspective 2011 from February 11-13,

2011.

Perspective as an event is well received by B-school fraternity with

participation levels that keep on improving with each passing year.

The best of B-school brains have locked horns at our sprawling lush

green campus, defending arguments, exhibiting their research, orengaging in dialogues over debates and case analysis, while some

have conquered the vagaries of the stock market game, or draped their

creativity over ad-making competitions and role plays. The literary

types too have had an opportunity to present papers and review books.

In the process, some have, over and above the enjoyment of

intellectual stimulation, also won prizes.

So Perspective has come up with an event called PRAYAAS -TheEndeavour A Social Marketing Eventin Perspective11. Many a

times, we think about many social problems that come in our day to

day life that we talk about and Discuss, which haunt us? However, do

we take action? Well, some do... And we suspect many others want

to. PRAYAAS -The Endeavour attempts to raise social

consciousness amongst B School students and allow their brilliant

minds to ariculate Social Marketing strategies for different social

causes.Social marketing is the systematic application of marketing,along with other concepts and techniques, to achieve specificbehavioral goals for a social good.Social marketing can be applied to

promote merit goods, or to make a society avoid demerit goods and

thus to promote society's well being as a whole. For example, this

may include asking people not to smoke in public areas, asking them

to use seat belts, or prompting to make them follow speed limit. There

are many rounds that will test the consciousness and the skill level of

students and use them for the greater good of the society. They canuse any theme that they think is socially relevant and important

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ranging from Slum rehabilitation to girl child education to communal

harmony.

Prize money(Rs)- First Prize: 8000

Second Prize: 4000

IMPORTANT DATES

Round One Launch 20th

Jan 2011

Round One submission and

registration

30th

Jan 2011, 23:59:59 PM

Last date of Registration 30th

Jan 2011, 23:59:50 PM

Results Round One 31st

Jan 2011, 23:59:59 PM

Final Rounds 11-13, Feb 2011

Rules & Guidelines:

Team Size: Maximum 3 members from the same Institute.Number of Rounds: There will be a total of two rounds.

Round - 1: Online submission of summary report (2-3 pages), where

deliverables are:

1.Social Problem2.Used Frameworks for Problem Investigation

3.Secondary data and Primary research (if any)4.Create a video of 10 minutes each. Video should be self-explanatory in explaining the policy issues

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Please add a cover page with team name, and name, contact details

and institute name of team members to

prayaas.perspective@gmail.com with subject

Round - 2: The best 8 teams would be invited to come down to the

campus and their video would be screened in front of a panel of

judges. They would be expected to give a brief presentation on how

theyve applied the theoretical frameworks as well. Judges may have

a discussion and cross question the teams on the video as well as thepresentation.

For details contact:

Prayaas:

Gaurav Somani - 07698816223 Arjit Gupta: 09904499

Mitesh Jain - 09974446280

mailto:prayaas.perspective@gmail.commailto:prayaas.perspective@gmail.com