www.ni5.weebly.com

Secret code: latin name for butterfly bush

www.ni5.weebly.com

Buddleja

NI5 Development Plan

• Proof of concept - March, cost £2k • Swarm create very early prototype:

- low cost web app with basic content and challenges

- branding and story

• Market research with 10 Explorer Families to test concept (already booked and paid)

Attracting investment

• Develop costed business case to develop prototype product from proof of concept

• Pitch to seed funders – NT/RSPB/TWT/Earthwatch – Rockstar Games – Google Labs

Develop prototype

• Swarm with kids research agency either late May half term or late July summer hols – co-design with young people (9-13 yrs)

• influencers - vloggers • nature activisits - recruit from Wild Network, RSPB,

TWT, NT - experts • games industry/creatives e.g. Rockstar Games • developers • educators

- funders • Google Labs, Nominet Trust

cont.

• Sense-making and develop full project plan

• Launch closed beta version of NI5/6 by vloggers – recruit early adopters, high participation

activists, to refine prototype

• Creative funding pitch