Next Generation SEO
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Transcript of Next Generation SEO
www.pagetraffic.com
• Hummingbird • Google Panda: 26+ updates • Google Penguin: 4 updates • Exact-‐Match Domain (EMD) Update • Page Layout: 2 updates • 7-‐Result SERPs • Link Warnings • Knowledge Graph • Venice • Other Monthly Updates: 390
Google Algorithm is Constantly Changing
HISTORICAL THINKING:
“SEO IS SOMETHING YOU DO
AFTER YOU HAVE BUILT YOUR WEBSITE, SERVICE, PRODUCT, ETC”
CURRENT & FUTURE THINKING
“SEO has evolved to become the result of an actual marke,ng strategy versus
marke,ng tac,cs”
@iacquire
The Old Consumer Decision Journey
Elias Lewis (Advertising Agency Hall of Famer) invented this model (AIDA) in 1898.
via Wikipedia
Content Should be UnOp,mized Content produc,on needs to change from: • Auto-‐generated to human-‐generated • ‘Thin’ to valuable • PaXerned to unique • Scale to reasonable amount • Generalists to authori,es
Star Ratings, Reviews & Price
Author Photo
Date of Publication
Video Snippet
RICH SNIPPETS AND SCHEMA MARKUP SERPS
A one second delay in page response can
result in a 7% reduction on conversions.#
Sources: Akamai.com, Gomez.com
“# ”
Implement Caching"
Implement Gzip Compression"
Consider a Content " Delivery Network (CDN)"
Optimize Your Images.."
A Mashable survey in August 2013 revealed that 17.4 percent of global web traffic comes from mobile compared to 11.1 percent in the previous year.
LINK BUILDING
UX
CONTENT STRATEGY
MOBILE
SITE SPEED
VIDEO ON-‐PAGE
SEO
CONTENT MARKETING
In 2014, SEO is This
Author Rank Author Rank is about fusing the web of people with the web of documents and crea=ng a more savvy view of Internet influence.
Google Authorship Markup
Structured data markup using microdata from schema.org will be interpreted as authorship informa,on as well.
Author Rank & Search Rankings “It’s just the case that that picture is just more likely to aXract aXen,on. It’s just a liXle more likely to get the clicks, and you now, it’s almost like an indicator of trust…you could imagine that star,ng to affect rankings.”
Checklist to Improve Author Rank
Look interes,ng people, circle them
Start building visibility (and/or a rela,onship) with the authors and editors.
Update your blog regularly
Check your Google+ feed and interact.
Social authority influences rank
Both search engines aXempt to compute the authority and quality of an author and give that author's tweets preferen,al treatment
Build A Reusable, Authoritative Guest Author
It doesn’t maXer if you have a footprint if you don’t suck.
Website: www.pagetraffic.com Email: [email protected] Twitter: @navneetkaushal Blog: www.pagetrafficbuzz.com Facebook: www.facebook.com/pagetraffic.in
THANK YOU!