1. THE ERA OF SMART THINGS SK Telecom Smart Appcessory Biz Dev Team Yushin KIM Nexcom Tech Market 2014

2. AGENDA I. CHANGE OF ICT PARADIGM II. SMART THINGS III. ENABLERS IV. PROSPECT 3. I. CHANGE OF ICT PARADIGM 4. BEFORE THE SMART PHONES Voice Call Messaging Mobile App 2007 5. WITH THE SMART PHONES 2008 SDK & App Store Gold Rush App as a Service 6. . , , , . - , DISRUPTIVE CHANGE 7. AFTER THE SMART PHONES 2012 Open Hardware Gold Rush Hardware as a Service 2014 8. II. SMART THINGS 9. SMART THINGS Smartising ? with Intelligence with Connectivity with Sensor with App 10. QUANTIFIED SELF First Target of Smart Devices or Wearables Sensing Connecting with Cloud via Smartphone 11. SMART HOME Not Future, your home at your fingertips NOW Connecting with CloudManage via Network 12. SMART COMMERCE Change the shopping Easy and powerfulLocation based 13. SMART MEDIA Enhance the media life Smart AudioSmart Video 14. SMART TOY Not just toy Record and CoachProgrammable Control 15. III. ENABLERS 16. POWERFUL SMART PHONE Similar to PC with Mobile Connectivity 17. MEMS SENSORS More sensitive, smaller, cheaper MEMS: Micro Electro Mechanics System 18. DIGITAL FABRICATION Build on the Desktop 19. IV. PROSPECT 20. PROJECT ARA BY GOOGLE http://www.youtube.com/watch?v=uMM36fDHeBY 21. FUTURE VISION BY MS http://www.youtube.com/watch?v=a6cNdhOKwi0 22. WORLD OF SMART THINGS Future Service = Hardware controlled by Software with Network Future World = Digital World + Physical World Physical World Digital World Sensor Cloud BigData Analysis Actuator AR 23. Hardware Logic Shield Mechanic Device Software APIs for App or Server Backend as a Service Subscriber, Billing, Location, etc Market Sell/Buy Payment ECOSYSTEMS FOR SMART THINGS 24. SKT OIC FOR SMART THINGS 25. Thank you