1. BACK TO THE KITCHEN = BACK TO EDUCATIONHOW A SOCIAL MEDIA CAMPAIGN COULD PAVE THE WAY FOR FUTURE PROGRAMMING eXtension National Conference Oklahoma City, Oklahoma October 2 nd , 2012 Jamie Seger Fami ly & Consu mer Sci ences Pro gram C o o rdi nat o r The Ohi o State Uni versi ty Ext ens i o n

2. Campaign Components Literature Review Social Media Toolkit Campaign Timeline Posting Schedule (Calendar) Evaluation Plan Marketing/Recruitment E-Mails & Materials to FCS Professionals Campaign Promo YouTube Video Press Release Basecamp Project Site Facebook Group Page 3. Campaign Objectives 1. Increase the online impact and publicity Ohio State UniversityExtension has with the general public while providing them withinformation on a timely subject (family mealtime). 2. To serve as a professional development opportunity for OSUExtension FCS program staff who were interested in learning moreabout utilizing social media as a program tool or taking theirexisting knowledge of social media to the next level. 4. Info Shared During Campaign Tips on how to increase how often they cook & eat meals at home together as a family Suggestions on how to get their children involved & helping to cook in the kitchen Apps for healthy living, to get kids & parents excited about cooking Easy, healthy recipes via Pinterest Easy ways of cooking dinner (crock pot, freezer cooking) Portion control & MyPlate guidelines Tips on how to increase fruit & veggie consumption 5. Participation 37 OSUE Family & Consumer Sciences Professionals Educators Program Assistants Program Coordinators Field Specialists District Specialist Number dwindled in finalweek before campaign 6. Priorities Training User-friendly for FCS professionals Professional Development Gauging Engagement, Not Reach Keeping Momentum Evaluation & Impact Data 7. Participant (FCS Professionals)Pre-Campaign Survey Virtual Training was Helpful 4%12% 42%Somewhat DisagreeNeutralSomewhat AgreeAgree42% 8. Participant (FCS Professionals)Pre-Campaign Survey Social Media Toolkit was Helpful 12% 12%Somewhat DisagreeNeutralSomewhat Agree55%Agree21% 9. Participant (FCS Professionals)Pre-Campaign Survey Basecamp Project Site & Discussion Boards were Helpful 4%4%Somewhat DisagreeNeutral 38%Somewhat Agree 54%Agree 10. Participant (FCS Professionals)Pre-Campaign Survey What other information and/or tools would have been helpful toprepare you for the campaign? The timing has been off for me to participate in the campaign. Although I want to participate I havent had time to do it. It would be helpful to know more about RSS feeds. I just need more time. It is much needed outreach. Very basic how-tos such as how to get the word out to email lists and personal Facebook page. Social Media is an area I havent used much but want to use it more and do it right! Personal Coach Personal time to do this project because Im not getting it done during my work day. 11. Participant (FCS Professionals)Pre-Campaign Survey Felt Confident about Using Social Media to Deliver FCS-Related Educational Information0% 4% 25% 17% Disagree Somewhat Disagree Neutral Somewhat Agree Agree 54% 12. Participant (FCS Professionals)Pre-Campaign SurveySocial Media Accounts Actively Used 83% 88% 90% 80% 70% 60%50%40%30%20% 17% 10% 12%0% 4%Accounts 13. Participant (FCS Professionals)Pre-Campaign Survey Felt as Though They were Engaged with Online ClienteleVia Social Media Accounts 9%9% 9% 18%DisagreeSomewhat DisagreeNeutralSomewhat AgreeAgree55% 14. Participant (FCS Professionals)Pre-Campaign SurveyFeel it is Important to Have Separate Personal & Professional Social Media Accounts0%4% 4% 21% Disagree Somewhat Disagree Neutral Somewhat Agree Agree 71% 15. We know that youre busy. Betweenwork, shuttling kids from school to soccerpractice, and chasing after on-the-gotoddlers you may feel as though cookinga family meal most nights is nearlyimpossible. But did you know thatfrequent family meals that are cookedand eaten at home with your loved oneshave been shown to increase goodrelationships, a healthy diet, and lowerobesity risk? This is especially true for kidswho are in the third grade or lower.Cooking and eating family meals at homeare worth it... so keep calm and cook on.Well help show you how this monthduring Back to the Kitchen! 16. Impact on FCS Professionals Comments: "I have had so much fun - I dont even mind posting something at 10pm some nights." "The campaign was what I really needed to get me online and doing something." "Ive learned a lot about how to word my posts to get the most engagement." "Its been great to see the different ways others are posting the same information, and Ive learned a lot from watching how other people word their posts, or if they post a picture vs. a statement." 17. Key Take-Aways Promotion is Critical Dont take yourself too seriously have fun! And.. Heres a picture of a cat! Mind the calendar & clock Key times to post days/times Post often and frequently Be visual and interactive Photos & Fill-in-Blank questions get the most engagement Shorten Length of Campaigns 18. Future Plans Finalize Evaluation Gather Campaign Engagement Data Future FCS Campaigns 19. What are We Doing?Programming? Or Education?