NeXC 2012 evaluating social media 101 presentation
17
Evaluating Social Media Sarah Baughman, Ph.D. eXtension
-
Upload
sarah-baughman -
Category
Education
-
view
1.131 -
download
2
description
Social Media Evaluation 101 for NeXC 2012 Presentation
Transcript of NeXC 2012 evaluating social media 101 presentation
Evaluating Social Media
Sarah Baughman, Ph.D.eXtension
3
4
Evaluation Basics
Engage StakeholdersFocus the evaluation
Collect your dataAnalyze & Interpret
Use your results
5
Focus Your Evaluation
Describe the programDefine Purpose
Determine use/usersEvaluation Questions
IndicatorsDesign
6
Data Collection
Sentiment • Content Analysis Tools
Attitudes, Perceptions or Behavior
• Survey Research Tools
Reach, Enagement
or Action• Analytics Tools
KD Paine’s Framework
7
Content Analysis Tools
•
9
Survey Research Tools(Attitudes, Perceptions, or Behavior)
• Survey Monkey• InstantSurvey • Zoomerang• Google Forms
10
Analytics Tools - Google Analytics
11
Analytics Tools – Facebook Insights
12
13
Analyzing Pinterest - PinME
14
Other Analytics tools
• SWIX• TweetStats• Klout or Kred• Google Spreadsheet• Pinterest tools emerging (PinMe,
Pinnerly)
Tool Type So What? Pros Cons
Atlas.ti Content Analysis SentimentWhat’s really happening
Deeper Understanding ExpensiveDifficult to use
Excel for Twitter
Combination Tool SentimentAnalyticsContent
FreeNice chartsVersatility
Remember to run regularly
Google Analytics
All-Purpose Goals being met?How are people interacting with my page?
FreeFairly easy to master
ChangesRequires IT support to get started
Facebook Insights
Analytics ReachEngagementAudience & Trends
FreeEasy to Master
Tendency to change
TweetReach Analytics ReachEngagement
Can be FreeGenerates nice reports
Pay to get full use Remember to run
Klout Analytics Personal level analysisInfluence
FreeSimple to use
ChangesLess credible
SWX Combination Reach Engagement and Trends across mediums
Low-CostSimple to use
Limited usefulness
Google Spreadsheet
Combination SentimentAnalyticsContent Analysis
FreeVersatile
Challenging to get started
PinMe Analytics Reach FreeSimple to use
Limited usefulness
What now?
Take Action on your data!
http://www.flickr.com/photos/horiavarlan/
17
Contact Information
Sarah [email protected]/SarahBaughmanScoop it: Cooperative Extension EvaluationPinterest.com/sarahbaughman
