FINAL PRESENTATIONOF

COMMUNICATION AND PROFESSIONAL DEVELOPMENT

GROUP NAME: DEFENDERSGROUP MEMBERS:FATIMA 06NEELAM 10BENISH 11IQRA 16FAREEHA 17

HISTORY

Henri Nestle, born Heinrich Nestle on 10 August 1814 was a German who

immigrated to Switzerland.

In the 1860’s Henri nestle developed the first condensed milk and cereal based infant food ‘‘ FARINE LACTEE HENRI NESTLE’’(a dry mixture of cow’s milk, sugar, wheat flour)

1900 operating factories in the united states, Germany, Britain Spain.

1905 merger with Anglo Swiss condensed milk company.

1920’s saw nestle first expansion with chocolate .

Since 1996 there have been acquisitions including: San Pellegrino 1997Spillers pet food 1998Ralston Purina 2002Jenny Craig and uncle toby’s 2006Novartis medical nutrition 2007

The Nestlé logo was launched by Henri Nestlé in 1868 on the basis of the meaning of his name in German, i.e. little nest, and of his family emblem.

LOGO

SLOGON

GOOD FOOD, GOOD LIFE

NESTLE WORLDWIDE

Offering more than 8500 brands and 10,000 products.

Head quarter in VEVEY, Switzerland.487 factories spread over 86 countries and employees more than 283000 people

NESTLE PAKISTANNestle started its operations in Pakistan back in 1988, by acquiring a diary company MILKPAK LTD. Butter, cream, desighee under brand name MILK PAK Juice drink under brand name FROST 1990 it start producing NIDO, Everyday, CERELAC 1991 LACTOGEN 1 & 2 1994 MILO and NESCAFE 3 in 1 1998 sweet treats (POLO) 1999 fruit drops, NESTLE PURE LIFE NESTLE fruita vitals

STRENGTH

•Strong brand name.•Socially responsible company.•Innovative .•Multinational.•Quality products.•The world’s largest processed food and Beverage Company.•Presence in almost every country.•Strong brands like Nescafe, Maggi and Cereal.•High quality and strong R&D team.•Dedicated and focused company.

WEAKNESS

• Selective investment due to uncertain economic and political conditions.

• Lack of awareness among the target market.

• Complex supply chain management

• Subsidiaries difficult to manage.

• Too much product distracts from core business

OPPORTUNITIES

• Pakistan is the 7th largest producer of milk in the world.

• Credit policy can be adopted to increase sale.• Potential to expand to smaller towns and other

geographies.• Expansion of product folio• Further development of global brand.• Emerging market penetration.• More health based products.

THREATS

• Global image may harm all brands if one brand fails.

• New diet trends.

• Immense competition from the organized as well as unorganized sector.

• There is no entry barrier for new entrants.

• Taste of consumer is difficult to change.

• Inflation is getting higher and purchasing power of people is decreasing.

PRODUCT LINE

Nestle60%

Unilever30%

other10%

MARKET SHARE

CHANNEL OF COMMUNICATION

PERFORMANCE AWARD• PROMOTION• INCREASES• EID BOUNS• FREE RITURN TICKETS• INCREASES IN SALARIS OF EMPLOYESS

INTERNAL COMMUNICATION

EXTERNAL COMMUNICATION

• INTERNET• ADVERTISEMENT• T.V.ADDS• RADIO• SIGNS BOARDS• NEWS PAPER • PUMPHLETS• BROUCHERS etc.

BRANCHES IN PAKISTAN

Nestle in Pakistan has itsbranches in fallowing major cities.• LAHORE• ISLAMABAD• FAISALABAD• SHEIKHUPURA (factory)• KARACHI

EVERY DAY

PURE LIFE

NIDO

THANK YOU