Nebula. uhs presentation
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Transcript of Nebula. uhs presentation
University Health Services
GROUP
nebula.Kara Endahl, Madison Reineke, Luoman Huang, Lily Flores, Audrey Vivar
Street Crossing Segments
The Reassured
The “It can’t happen to
me”The Efficient The SafetyThe
Reassured
Research
PCL Fraternity Member Walk Up Interviews
▸ 50% said “it’s about looking good on Instagram pictures”
▸ Majority said they didn’t notice a tan, unless it was orange.
▸ “Sometimes girls tan to impress others & not for themselves”
Sorority Member Personal Interviews
▸ “I feel better, skinnier, and my skin is clearer”
▸ “It is harmful in that there’s a risk of cancer...but it makes people look more attractive & feel more confident.”
▸ Said they like to UV tan for date events, formals, & beach vacations.
Rachel
Health QueenStays fit & eats healthy
Goes to a dermatologist
Aware of risks of UV tanning
Loves...
AboutChi Omega Member
Communications Studies- Senior
UV tans for Date Events & vacations
BelievesBelieves it makes her look thinner & have a better complexion.
Measurement
REACH:How many people did we impact? ▸ Giveaways totals ▸ Guerilla
marketing
ENGAGEMENT:How many people interacted with us?▸ Shares▸ Hashtag use
CONVERSION:How many people took action? ▸ Before & after
surveys