NCET Tech Bite - Twitter 101 - October 2014
Transcript of NCET Tech Bite - Twitter 101 - October 2014
Allegra
Demerjian
@allegrademDigital Communications Manager
Twitter 101 | @allegradem | @theabbiagency
What You’ll Learn▪ What Twitter is
▪ Benefits of using Twitter
▪ How to get started on Twitter
▪ Twi-ctionary
▪ Hashtags
▪ Interacting with your Public
▪ Tools of the Trade
▪ Best Practices for Creating Content
▪ Analytics
Twitter 101 | @allegradem | @theabbiagency
▪ Micro-blogs, or “tweets”
▪ Real-time Updates
▪ 140 characters or less
▪ Highly public domain
Twitter 101 | @allegradem | @theabbiagency
What is Twitter?
active
accounts
direct
customer
interaction
tweets
per day
271M 500M
Source: Twitter Data | Twitter 101 | @allegradem | @theabbiagency
Why use Twitter?
Why use Twitter?▪ 9 of 10 users have engaged with a business on Twitter
▪ 73% felt better about brand after following on Twitter
▪ 60% purchased something because of Twitter
Source: HubSpot | Twitter 101 | @allegradem | @theabbiagency
Getting Started
Twitter 101 | @allegradem | @theabbiagency
Choose your
Twitter handle
@TahoeNorth
1
@TahoeNorth @TheAbbiAgency @AllegraDem @Austin_TXARNG
Getting Started
Twitter 101 | @allegradem | @theabbiagency
Choose your
Twitter handle1
2 Pick an official
hashtag
#TahoeNorth
Getting Started
Twitter 101 | @allegradem | @theabbiagency
Choose your
Twitter handle1
2 Pick an official
hashtag
#TahoeNorth
Getting Started
Twitter 101 | @allegradem | @theabbiagency
Choose your
Twitter handle1
Pick an official
hashtag
2
Complete your
Information3
Getting Started
Twitter 101 | @allegradem | @theabbiagency
Choose your
Twitter handle1
2 Pick an official
hashtag
Complete your
Information3
4 Pick your goal
Twi-ctionary
Twitter 101 | @allegradem | @theabbiagency
FOLLOW (v.)▪ To “subscribe” to another Twitter users’ content
▪ Their content will appear in your feed
▪ I will follow @TahoeNorth because I love Tahoe!
FOLLOWER (n.)▪ Somebody who follows your account
▪ @TahoeNorth has 9,263 Twitter followers.
Twi-ctionary
Twitter 101 | @allegradem | @theabbiagency
FAVORITE (n. or v.)▪ v: To publically indicate that you “like” a tweet
▪ I agree with that quote so I will favorite that tweet.
▪ n: The number of “likes” you’ve gotten on a tweet
▪ That tweet just got 25 favorites!
Twi-ctionary
Twitter 101 | @allegradem | @theabbiagency
RETWEET (n. or v.)▪ v: To re-share another user’s content to your own
Twitter followers.
▪ I thought that cat picture was so funny that I
retweeted it.
▪ n: The number of re-shares your tweet has gotten.
▪ My tweet about my cat got 400 retweets!
Twi-ctionary
Twitter 101 | @allegradem | @theabbiagency
@ REPLY (n. or v.)▪ n: A direct response to a user’s tweet
▪ That user gave us an @ reply on our tweet.
▪ v: To respond directly to a user’s tweet
▪ I replied to that cat tweet with a picture of my own
cat.
Twi-ctionary
Twitter 101 | @allegradem | @theabbiagency
HASHTAG (n. or v.)▪ A symbol that tags all following content to be a
linkable keyword
▪ Not case-sensitive, broken by punctuation
▪ Benefits:
▪ Categorize tweets
▪ Find & reach users with similar interests
▪ Create a conversation
#
Twitter 101 | @allegradem | @theabbiagency
▪ Topics
▪ “Days” or Trends
▪ Events
▪ Brand-Established
Types of Hashtags
Twitter 101 | @allegradem | @theabbiagency
▪ Topics
▪ “Days” or Trends
▪ Events
▪ Brand-Established
▪ Really, ANYTHING
Types of Hashtags
Twitter 101 | @allegradem | @theabbiagency
▪ Work tags into your tweet
▪ Easy-to-use and remember
▪ Incorporate popular tags
▪ Use 2 hashtags MAX per tweet
▪ Don’t be annoying
#BestPractices
Twitter 101 | @allegradem | @theabbiagency
Interact with your PublicWhy are regular people on Twitter?
news
talking about
themselves
celebs
networking
Twitter 101 | @allegradem | @theabbiagency
Interact with your PublicWhy are regular people on Twitter?
news
Twitter 101 | @allegradem | @theabbiagency
Interact with your PublicWhy are regular people on Twitter?
networking
Twitter 101 | @allegradem | @theabbiagency
Interact with your PublicWhy are regular people on Twitter?
celebs
Twitter 101 | @allegradem | @theabbiagency
Interact with your PublicWhy are regular people on Twitter?
talking about
themselves
Twitter 101 | @allegradem | @theabbiagency
Interact with your PublicHow-to start conversations
1Revisit your
Twitter goal
Twitter 101 | @allegradem | @theabbiagency
Interact with your PublicHow-to start conversations
1Revisit your
Twitter goal
▪ Engagement
▪ Website visits
▪ Lead generation
▪ Follow trends
Twitter 101 | @allegradem | @theabbiagency
Interact with your PublicHow-to start conversations
12
Revisit your
Twitter goal
Search
keywords and
hashtags
Twitter 101 | @allegradem | @theabbiagency
Interact with your PublicHow-to start conversations
1
32
Revisit your
Twitter goal
Search
keywords and
hashtagsInteract!
Follow, reply,
retweet, favorite
1. K.I.S.S.
Keep it Short (Stupid)
Source: Hubspot | Twitter 101 | @allegradem | @theabbiagency
▪ Must be less than 140 characters
▪ Factor in pictures & links
▪ <100 characters = +18% engagement
2. Link it
Source: SM Examiner | Twitter 101 | @allegradem | @theabbiagency
▪ Direct click-through to website
▪ Increase retweets by 86%
▪ Include links in 60-80% of tweets
3. Make it Visual
Source: Hubspot & SM Examiner | Twitter 101 | @allegradem | @theabbiagency
▪ +313% total engagement
▪ +150% increase in retweets
▪ 70/30 rule
4. Use hashtags
Source: SM Examiner | Twitter 101 | @allegradem | @theabbiagency
▪ Double your Engagement rate
▪ Only used in 24% of Tweets
▪ Remember: 2 max!
5. Time it Out
Source: SM Examiner | Twitter 101 | @allegradem | @theabbiagency
▪ Post in daytime
▪ 17% higher engagement on weekends
▪ Schedule 1-4 tweets per day