© 2

013 A

madeus I

T G

roup S

A

1

NBTA Seminar Oslo

2 September 2013

Svend O. Leirvaag

Vice President, Industry Affairs

Amadeus IT Group SA

© 2

012

Am

adeu

s IT

Gro

up S

A

Amadeus har en unik posisjon

© 2

012

Am

adeu

s IT

Gro

up S

A

3

Tucson

Verdensledende teknologileverandør i

reiselivsindustrien

Amadeus er allerede på neste

generasjons teknologi (Open

Systems) Migrasjon fra

TPF fullføres I

løpet av 2013

Amadeus er

den første i

industrien til å

migrere helt

og fullt til

Open Systems

© 2

012

Am

adeu

s IT

Gro

up S

A

Bedriftsmarkedet er stadig viktig for Amadeus

AeTM

Customers (+10%)

+6,600 Active

Profiles

+6.8m

Currencies

Supported

160

Countries (+22%)

76

+6.2m PNR’s in 2012

(14% growth

on 2011)

Languages

Supported

28

7

Open

Profile Suite

Payment &

Business

Intelligence

End-to-end Corporate Travel & Expense Management

Mobile

Solutions

Offline/online/

mobile

workflow

MultiModal

Content/

InterModal

Enabler

Airport

Integration

Open Systems gir helt nye muligheter…

8

Amadeus e-Travel Management AeTM

For visual purposes only

Benefits of AeTM:

Best faring engine (

(MasterPricer)

Single View

Amadeus Offers

Mini Rules

European Rail

(SNCF, Deutsche Bahn,

Swedish Rail etc…)

Superior Hotel Content

Rental Car Delivery

& Collection

AirPlus DBI

& AIDA integration

IATA R787/NDC

DISCLAIMER: This is intended to recapitulate the situation with regard to IATA Resolution 787 (NDC) for the benefit of an NBTA and its members. It summarises information gathered from a wide range of sources, some of which are publicly

available, and include observations of statements made by stakeholders in the last year on this issue. The views referred to in this document do not necessarily reflect

the position of Amadeus IT Group SA. For further information on the Amadeus position, we refer to our filing before the DOT of May 2013. Amadeus does not support R787 in its current form, and has requested IATA to take an initiative to amend it, involving other stakeholders to participate in this process, in line with

the IATA AGM Resolution of 2 June 2013.

IATA Resolution 787/NDC status Sequence of events

10

2011 2012 2013

IATA NDC

2nd DDX WG (Nov. 2012)

3nd DDX WG (Mar. 2013)

Steering committee election & Creation of 6 TaskForces

4th DDX WG (Mai 2013)

US DoT filing

Open Axis selection

WPS (Oct 2012)

NDC “foundational” resolution vote (40 Airlines)

PDG Creation (Q1 2012)

Pilots

WPS (Oct 2011)

NDC Objective definition

PADIS (Sept. 2013)

Shopping XML messages submission

5th DDX WG (Nov. 2013, TBC)

WPS (Oct 2013)

1st DDX WG (Jul. 2012)

PDG ~15 Airlines

Sets objectives & timelines

Makes decisions, if needed

Steering Group 4 Airlines, 1 aggregator, 1 TA,

1 provider

Overall coordination

Prepare recommendations

- British Airways; Lufthansa; United Airlines - JR Technologies - UK TA consortium - ATPCo

IATA is in charge of defining the NDC message standards on behalf of its Airline members

Workgroups Task Forces

Next milestones Previous milestones

AGM Reso

IATA NDC: Short History

11

Oct 2011 Roadmap published

(WPS, Singapore) Objectives: “Airline Products can be sold through all channels, identifying customers and personalizing offers and prices”

Rationale: “Increase competition [in distribution], stimulate innovation, reduce distribution costs and improve consumer choice”

Q1 2012 PDG Formed by Large

Airlines/Alliances Star Alliance: Air Canada, United, Lufthansa, Swiss, Singapore / SkyTeam: Delta, Air France/ KLM, Alitalia / OneWorld: BA (AA, IB), Cathay

Pacific, Korean, controlling >55% of all seats globally. No involvement of small/medium sized carriers.

May 2012 Invitation by IATA to DDX Workshop

in July Travel agent associations or corporate travel buyer associations not invited, despite

having requested IATA on several occasions. Only travel agents to partipate in workshop were HRG and Expedia.

June 2012 Concerns raised and communicated

to IATA by industry stakeholders

WTAAA (World Travel Agents Association Alliance) raising regulatory concerns, ECTAA (European Tour Operators and Travel Agents Association) expressing additional concerns about process (lack of recognition by IATA, involvement, and «rush» by IATA to approve new

standards); Amadeus and others voicing concerns on several issues.

Jul 2012 First Workshop on NDC

(Geneva) 10 airlines, main PSS/CRS providers (Sabre, Travelport, HP, Google ITA, SITA, Navitaire, Amadeus). Concern by several stakeholders on

process, participation, regulatory issues, technical challenges, that seem not to be taken into consideration by IATA.

Sep 2012 WTAA Conference in WAS WTAAA held conference with industry associations in WAS . IATA invited to participate to discuss NDC, but declined.Travel agent

representaves expressed concern about the impact of NDC on airfare transparency and competition.

Oct 2012 “Foundational” Resolution 787 vote

at WPS

New Distribution Capability Resolution vote among 38 airlines (of a total 240+ member airlines), approval by acquiescence. JL and TK abstained. Concern raised by small/medium sized airlines about impact on neutrality and costs. Travel agents associations not getting

response from IATA on key questions about impact of NDC.

Jan 2013 Selection of Open Axis as Message

Standards despite large gap vs requirements

IATA selects Open Axis XML standards amongst existing providers (OTA or Open Axis as prime contenders). Decision communicated to working group members in February. ATPCO takes over Open Axis. Google ITA publicly claiming that NDC is a foregone conclusion by IATA,

and that participation in working group is pointless.

May 2013 IATA File for DOT Approval IATA filing opposed by ca 350+ respondents. 38 airlines express support. Alaskan Airline Association opposing NDC.

May 2013 IATA Leaks to Press and Spins Story

on Amadeus Filing IATA twists Amadeus’ DOT filing and claiming that Amadeus supports R787, failing to refer to concerns raised by Amadeus and that Amadeus

does not support R787 in its current form.

June 2013 «Canned» demo and new resolution

at IATA AGM IATA AGM adopts resolution that gives hope that IATA will actually change R787 in line with concerns raised by stakeholders. IATA later says

new AGM resolution is not linked to R787, and that no initiative to change R787 will be taken.

June 21 2013 IATA Files Reply to Stakeholder

Comments to DOT IATA files reply to comments to DOT filing, responding to claims and concerns. IATA request DOT to approve R787 with conditions, instead

of agreeing to rewrite R787 to accommodate concerns and industry requirements.

July IATA meets WTAAA in WAS IATA meet WTAAA – confirmed that IATA will not amend R787 - no support for NDC from WTAAA.

July American Antitrust Institute and

Open Allies files additional comments to DOT

AAI files in strong opposiiton to IATA. Open Allies (a coalition of 400 organisations, consumer organisations and others) reiterating opposition and recommending that DOT rejects the application from IATA.

IATA’s ambisjon

Viktige mangler/utfordringer ved R787/NDC:

• Ingen sentral PNR

• Ingen nøytral billettering

• Ingen interlining eller støtte for

intermodality

• 100% av transaksjoner

til flyselskapets system

• Autentisert kjøp, bruk av

personlige og historiske

data til personifisering

• R787 er «Direct Connect» - og av mange sett som en sammenblanding av kommersielle, tekniske og funksjonelle ambisjoner

• R787 etablerer potensielt en helt ny teknisk arkitektur* der all informasjon «eies» av flyselskapets eget system, alle transaksjoner sendes til (og

besvares av) flyselskapet, og alle transaksjoner er basert på informasjon om hvem som spør

• R787 er av mange betraktet som forsøk på å etablere en ny forretningsmodell, selv om IATA hevder det er en standard. Det er ingen tekniske

beskrivelser i R787, som kalles en «foundational standard», den første i sitt slag

• Det finnes ingen «business case» - kostnader og inntekter er høyst usikre, men utviklingskostnadene kan bli betydelige – usikkert om mindre

flyselskaper har evne til å implementere og hvilke kostnader som påføres reisebyråer. Intensjonen er at pilottester skal identifisere potensialet.

*IATA Resolution 787 Pictogram

• Only 38 airlines voted on Resolution 787 at IATA WPS in October 2012 – IATA claiming «industry collaboration» among all stakeholders (IATA) while no other stakeholders have been involved in the process

• Resolution binding on all member airlines, R787 also specify that «system providers shall use...» (IATA) • Decision to approve resolutions in IATA is by acquiescence – i.e. no airline actually votes FOR the regulation, only those

AGAINST and ABSTAINING are required to show hands (airlines, IATA governance)

Governance

• «New Business Model» to «revolutionise» airline distribution» - “Enhanced content” not defined, but key term in R787 • Airline centric, no industry stakeholder or TA involvement in developing the NDC concept, no small, independent airlines in PDG • A vote by 38 of IATA airline members at the World Passenger Symposium approved the resolution that makes it mandatory for all 240+ IATA

airlines distributing «enhanced content» (Res 787) (TK and JL abstained!) • IATA communication biased and often factually incorrect (e.g.. on technology capability of Amadeus) on topics related to R787/NDC, especially

on outcomes of NDC

Process, Approach, and Communication

• Travel agency requirements not considered (no central PNR, payment, ticketing, or post sales suppport) • End of Push model, fare filing via ATPCO not part of NDC, no support of interlining (codeshare?) • Pull model, completely changes architecture and role of PSS, concerns about scalability, costs, and ability of airline PSS to handle dramatically

increased search transaction volumes (airline PSS generally handle only 5% of transactions in the indirect channel) • Open Axis XML standard adopted by PDG Jan 13

Technical

• No business case, although NDC assumes increased revenues and reduced costs , to be verified by pilots (IATA) • Assumption made by R787 that contradict current commercial arrangements (ECTAA European Travel Agency Association), ASTA (American

Travel Agents Association, etc.) • Unclear cost implications, potentially large costs for airlines and travel agents, may discriminate smaller airlines (TTA, et al) • No backward compatibility is potentially jeopardising efficiencies by excluding «hybrid» approaches that may be more viable (Amadeus etc.) • R787/NDC is Direct Connect – reinstating individual airline systems to connect to travel agents – costly and disruptive for travel agencies –

limited traction in US or Canada despite AA and AC efforts – going back 25 years (airline systems connecting to travel agencies) (ECTAA, ASTA, etc.)

Commercial

• Concerns about possible agreement among airlines which would reduce competition among them, and impose new market conditions on others (American Antitrust Instritute, Open Allies, regulators, et al.)

• Concerns that it Increases likelihood of abuse of dominant position by dominant airlines (by reducing transparency and through price differentiation), and therefore may disciminate against airlines competing in non-home markets (ECTAA, consumer groups, airlines, regulators)

• «Who is asking» approach may infringe data privacy principles and anti-discrimination rules (Regulators, Consumer organisations, EU Article 29 Working Party etc.)

• Assumed data/content/PNR ownership may contradict regulation and commercial agreements (ECTAA, ASTA, etc. • Passenger rights may be violated by «who is asking» approach, e.g. for vulnerable consumers or passengers with reduced mobility (European

Disabled Forum, European Passenger Federation, Open Allies, European Parliament) • ~90% of filings before the DOT oppose approval of R787 –38 airlines file support directly (IATA)

Legal/ Regulatory

Areas of Concern Voiced on IATA Res 787 NDC by Industry Stakeholders

13

Reaksjoner

• 38 flyselskaper har offisielt støttet NDC overfor DOT i USA

• Mer enn 350 andre virksomheter har offisielt uttrykt skepsis og motstand,

inkludert flyselskap og aktører som ikke har noen rolle i industrien

• American Antitrust Institute: “the Application raises fundamental concerns about the intent of the XML-NDC proposal as a

competition-neutral or competition-enhancing process. The record evidence indicates that IATA’s

adoption of Resolution 787 may not reflect an open and inclusive stakeholder process. . . .

Deviation from an inclusive process would cast a shadow on the intent of Resolution 787,

potentially raising pressing policy questions or even – if the outcome is anticompetitive –

antitrust liability.”

• EU Article 29 Working Party (arbeidsgruppe sammensatt av medlemslandenes

personvern-myndigheter/datatilsyn) har uttrykt stor bekymring for R787 når det

gjelder personvern og datasikkerhet «...in light of all these elements, WP29 considers that the NDC project raises a number of

privacy and human rights concerns, in particular those related to the profiling of

individuals. Therefore, data protection authorities have to look at all potential impacts of

this system.”

Reaksjoner fra GBTA

• 38 flyselskaper har offisielt støttet NDC overfor

DOT i USA

• Mer enn 260 andre virksomheter har offisielt

uttrykt skepsis og motstand, inkludert aktører

som ikke har noen rolle i industrien

• American Antitrust Institute: “the Application raises fundamental concerns about the

intent of the XML-NDC proposal as a competition-

neutral or competition-enhancing process. The record

evidence indicates that IATA’s adoption of Resolution

787 may not reflect an open and inclusive stakeholder

process. . . . Deviation from an inclusive process would

cast a shadow on the intent of Resolution 787,

potentially raising pressing policy questions or even – if

the outcome is anticompetitive – antitrust liability.”

GBTA filing before DOT May 2013

Amadeus’ Position on R787 • Amadeus continues to support the objectives of the airline industry in exploring different and

improved ways of offering services through both direct and indirect channels. Amadeus also

generally supports the standardization of processes within the industry.

• Amadeus believes that these objectives can only be achieved as part of a truly collaborative

and industry-wide approach to the issue. We were encouraged that IATA seemed to recognize

that and committed itself to such an approach in the Resolution passed at its AGM in June

2013 and in its reply to comments made to the DoT on June 21.

• IATA’s new AGM Resolution addressed virtually all of the concerns Amadeus had expressed

about NDC:

– the mandatory requirement of Resolution 787/NDC;

– the lack of backward compatibility and inter-operability with existing systems;

– assumptions on content ownership, and

– how Resolution 787/NDC prescribes the use of personal data

• Amadeus also believes that provisions to enable price transparency and content comparison

should be included

• IATA must now make good the commitments in the AGM Resolution and formalise them in

amendments to Resolution 787 (which governs NDC). We have for a long time suggested that

IATA rewrites Resolution 787 and urge IATA to include all industry stakeholders in the re-

drafting process, to obtain the cross-industry collaboration required to deliver solutions that will

bring value to the whole industry.”

13 September 2013