Natasha Ewhe Portfolio_2016
-
Upload
natasha-ewhe -
Category
Documents
-
view
113 -
download
0
Transcript of Natasha Ewhe Portfolio_2016
NATASHA EWHE MARKETING PORTFOLIO
HELP DORA HELP CAMPAIGN
2
On-air promos on Nick Jr channel
Reach = 36,562 children
29,200 Housewives with kids
Microsite on nickJr.co.uk
526,342 visitors
3
Online display ads across Facebook, Yahoo, parenting and pre-school websites: Disney Junior,
Milkshake and Hit Entertainment.
Reach = over 1.7million unique users
National, regional, educational & trade press including
BBC Radio Clyde, Ulster TV and Scottish TV
Reach = 2.9million, Media Value = £40,892
LEGO® TV CAMPAIGNS
5
LEGO Friends video:https://www.youtube.com/watch?v=x5ZgpX5c3Z8
Reach = 1.67m children
LEGO Chima video:https://www.youtube.com/watch?v=PU2JKyGy9GQ
Reach = 1.39m children
CARTOON NETWORK PARTNERSHIP
6
Homepage takeover
135,138 impressions
Cartoon Network Twitter post
2,176 followers
WARNER BROS. PARTNERSHIP
7
Warner Bros. tweet
Competition on Warner Bros. online page = 794 entries.
Twitter & Facebook posts 248,718 followers combined.
Promotional leaflets inserted into 280,000 LEGO NINJAGO DVDs.
BRICK SHOW 2014
8
48,000 visitors over 4 days
5,800 goody bags sold
£3,600 Return on investment
9
RETAIL PARTNERSHIP: KYLIE @ M&Co.
Girl Talk-branded POS in all major M&Co stores
Reader offer to receive 25% discount on Kylie products in store and online.
A dedicated Girl Talk tab on the Kylie homepage
Social media and newsletter posts
Sampling activity in store
TOTAL REACH = 668,000 people
MERLIN PARTNERSHIP: DISCOUNT OFFERS
10
RETAIL TAKEOVER OF VIRGIN HOLIDAYS
11
Retail takeover in over 100 Virgin Holidays stores, consisting of leaflets,
pull-up banners, shelf-talkers and social media
VIRGIN HOLIDAYS TV CO-OP CAMPAIGN
12
Support activity: Results
Homepage
banners 14,688 clicks
6.1%
CTR Ave.
Landing pages45,528 page
views
22%
bounce rate
Solus eCRM 21% open rate 3% CTR
Digital Plasma 100 retail
stores
Twitter 61,879 imps 3% engage
Facebook 45,000+ reach1,570
reactions
Video on social 48,000+ unique
views
16,112 mins
viewed