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Transcript of nataša urošević presentation roskilde
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European Cultural Diplomacy and
Croatian Cultural Policy
Case Study of Pula/Istria
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The set of rules, measures andmechanisms that are directed
towards the achievement of goals
in cultural development and
international cooperation
Cultural Policy in Croatia, FromBarriers to Bridges ReimaginingCroatian Cultural Policy, Report ofEuropean experts (1998):
-Croatia cultural crossroads
- Tourism is culture
- Investing in Croatian creativity
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Cultural Policy in CroatiaNational Report, 1999 (cultural
activities and cultural industries,cultural heritage, internal andinternational cultural relations)
Croatia in 21th Century,Strategyof Cultural Development, 2001(main goal: culturaly sustainabledevelopment)
Regional Cultural Policies: IstrianCultural Strategy, 2009
Local Cultural Policies: CulturalStrategy of Pula
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The aim of research: To define the key elements of
cultural identity of Istria and Pula,which makes them unique andrecognizable on the cultural map
of Europe
To explore self-perception ofIstrian citizens about the valuesof their cultural identity, and theirattitudes toward multiculturalism,
Croatian accession to the EUand possibilities of improvementof intercultural communication inthe region.
Case Studyof Pula/Istria
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Istria: a multicultural zone,where different culturescontinually meet andnegotiate (cultural hybridity).
The crossroad of cultures(Slavic, Romance and
Germanic), on the borderbetween the East and West,North and South
Specific border regionparticularly sensitive to
reflect the multiculturalunity in diversity ofcontemporary Europe.
The most importantCroatian tourist region.
ISTRIA - CULTURAL CROSSROADS
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3000 years of history
Urban idenity of Pula: formed in
the key periods of the Roman and
Austro-Hungarian rule.Abundance of cultural heritage
sites: Arena (among 6 largest in
the world) as an iconic symbol of
the city
Pula Film Festival: from 1953.
Pula Book Fair
Nearby Brijuni Islands (Titos
residence), where a political and
cultural elite entertained.
PULA PROMOTING CULTURE, AFFIRMING IDENTITY
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A hybrid methodological strategy,combining quantitative andqualitative methods: surveyed300 local residents, 400 touristsand 15 experts.
Parallel content analysis ofmonographs and multimediaresources.
Interviews with 145 Istriancitizens about values of cultural
identity and attitudes towardsmulticulturalism, interculturalismand accession to the EU
Methodology
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One of the aims was also totrain future professionals forthe research and criticalreflection of cultural policies
and cultural development oftheir local communities.
Therefore, the study includedstudents of Interdisciplinary
Study Programme of Cultureand Tourism, who surveyedlocal residents and tourists,and interviewed experts inrelated fields.
The training of future professionals
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The key elements of culturalidentity of Pula and Istria areheritage tourism, creative
industries, multicultural history,cultural diversity and the local wayof life.
Culture is one of the mostimportant motives for visiting thecity and the wider region.
Results
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To develop competitive productson the base of distinctive culturalidentity, it is necessary to
develop cultural policies, point
out some special features,enhance the unique cultural
traits and, at the same time,
highlight the elements of
multinational, world heritage,
intensive cultural exchange andcontemporary cultural
production.
Conclusion:Cutlure
matters
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DANISH ADMIRAL BROUGHTPROSPERITY TO PULA
In 1853 Danish admiralHans Birch Dahlerup, headof the Austrian ImperialNavy, after visiting ports onthe eastern Adriatic coast,decided to build the biggestnaval port of the Monarchyin Pula (because of geo-
strategic advantages andbenefits of naturalyprotected bay), with a new
Arsenal, bringing prosperityto the whole region.
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Pula as eventful and creative city, the city of festivals, of themovie and the book.
The great potential for sustainable cultural and tourismdevelopment through attractions, events and stories coveringthe most recognizable elements of identity and heritage: theRoman heritage, the Austrian fortresses and former militarycomplex that coud be put in cultural and tourism function,Mediterranean and Central European identity, industrial
heritage, alternative culture...
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One of possibilities, which couldsignificantly contribute to theinvestments in culturalinfrastructure, foster urbanregeneration, highlight therichness and diversity ofEuropean cultural heritage and
raise awareness of commonhistory and values could be thecandidacy for the EuropeanCapital of Culture.
European Capital of Culture
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The planning priorities :
- Investments in the the old city core, cultural heritage and cultural
industries;- Extending the season through the integration of attractions in
events and European cultural routes;
- Valorization of the ex-military zone and the fortification system;
- Networking and design of integrated cultural tourism products and
international projects that could be financed from EU funds.
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Thank you for your attention!